What are the advantages of bidding custody? Which bidding trust company is doing better?

First, find out what the bidding trust mainly does, and then you can find several companies to evaluate it, and it will be clear.

1, bidding account construction

After receiving new business, the general bidding trust company first constructs a new bidding account reasonably or diagnoses and optimizes the old account. Bidding account construction includes adding account structure, scheme, keywords, pictures and videos, etc. And the construction of account is particularly important, so as to optimize the bidding account later.

2, keyword optimization and adjustment

In the process of bidding account management, keywords can be added and deleted, keywords can be rejected and ip settings can be blocked; According to the daily traffic data, analyze and adjust the area and time period of product launch, adjust keyword bidding and screen keywords. These operations seem simple, but it takes a long time to do them well every day.

3. Creative optimization and improvement

When the account promotion shows no click, click no conversion or high bid, the account copy, description, keywords, pictures, videos, etc. You can optimize the adjustment, write attractive copy that resonates with customers, and grasp the consumer psychology of users. The tender commissioners of the tender trust company must improve their work in this field and regularly optimize and improve their creativity in order to achieve the best results.

4, landing page screening adjustment

Landing pages are related to search advertisements, which means that the optimization of landing pages is inseparable from keywords and creativity. Therefore, the choice of visiting websites in creativity is very important. The first is to ensure that the URL can be opened normally. Secondly, the content of the landing page should be related to creativity. If it is not relevant, it is difficult to form a transformation, so the reasonable matching of landing pages is equally important.

5, keyword ranking monitoring

Keywords are the core of bidding promotion, and the ranking of keywords should be monitored in real time at all times. If you find that some keywords are overpriced, underpriced or not ranked, you should adjust and optimize them appropriately at this time. We can use real-time monitoring tools or search directly in the background of baidu promotion.

6. Send daily data report

Data analysis is also an important part of bidding promotion. Therefore, the bidding promotion data should be fed back to customers every day, every week and every month, including exhibition volume, click rate, customer capital, cost, effective customer capital and effective management cost. We can often see many problems through data, and find and adjust them in time to maximize the effect.

7, customer service speech training

Bidding trust companies generally pay more attention to customer service, because in addition to advertising accounts, customer service chat is also an important step to bring about transformation, such as timely response of customer service, professionalism of customer service and so on. Therefore, the bidding trust company will provide customer service skills training services, professional customer service training and customer transformation skills training to correct the bad habits of customer service dialogue.