Wuhan Fitness Club

Overall planning plan for a fitness club

1. The successful operation of a large fitness club requires several conditions of the club:

1. The strength of the local fitness market Maturity and consumer spending power

2. The club’s future business route is determined, for example, whether it should be a popular club or a mid-to-high-end club (the price of a popular card is cheaper, and the number of members is relatively large. The club is required to be larger and have more equipment. The quality of the equipment is not high. The price of high-end clubs is relatively high, but the quality of the equipment is also required.)

< p>3. The location of the club is crucial. Pay attention to the location selection. There must be enough parking spaces downstairs in the club. Large clubs have relatively many members, and not having enough parking spaces will cause a lot of inconvenience to members. The best clubs will have high-end main residential areas and a large parking lot next to them.

4. Before the launch of a large club, the club’s managers and principals should be determined. The management of a large professional fitness club cannot be properly managed by the club’s investors alone. Management must be assigned . and preliminary training for club staff. Staff include: coaches, members and internal service staff.

5. The choice of equipment brands in fitness clubs is also very important. When choosing equipment, you should pay attention to several points. Don't buy equipment with too good a brand, because only the coach himself knows whether the brand of fitness equipment is good or bad. The most important thing is the quality of the equipment. The quality of equipment depends on its training effect and its service life. An experienced professional coach can basically identify the quality of the equipment.

6. The choice of the club’s management model. In large clubs such as Beijing and Shanghai, the management model adopts departmental management. Each department determines the management personnel. The coaching department must have a coach supervisor, and memberships must be assigned. There is a supervisor at the bar. A club management manager can be identified if necessary.

7. One thing that needs to be determined is how to do a good job in promoting the club, which is directly related to the efficiency of return on investment. The promotion of a successful major club must be integrated internally and externally. The external plan is planned by the advertising company, and the internal one is the selection of coaches. For internal promotion of a newly opened club, coaches are indispensable. When choosing coaches, one should pay attention to not paying too much attention to the size of the coach. Being too big will hinder fitness. Members play a role in the conflict, and the choice of age group is also very important. Choosing relatively younger coaches will be more energetic. Coaches must be a very united group. A large age gap often causes inconvenience in communication. The quality of the coach's imagination is very important to give visitors the first impression.

2. Determination of the club’s departments

A. The system department (management department) is responsible for the operation and management of the entire club

B. The internal affairs department is responsible for the internal affairs department The internal management and financial management of the club

C. There are two types of aerobic coaches in the coaching department: aerobic coaches and equipment coaches who are responsible for the aerobics management of the club

D. Meeting The Membership Department is responsible for the club’s promotion, card sales and membership after-sales service

E. Service Department Members’ services in the club include: service staff are required at the front desk and bar

F. The Ministry of Health is responsible Internal cleaning of the entire club

3. Requirements and recruitment of employees

1. The most important person in the club is the fitness coach. Fitness coaches are divided into two categories: equipment and aerobic.

At present, there are many people who are equipment coaches, but there are very few who can actually be said to be professional coaches. Therefore, when recruiting equipment coaches, set several requirements. a. Have a coaching certificate certified by a national or international professional certification agency, which at least shows that the coach has received professional training. b. Have more than two years of work experience, or more than one year of experience in a large club. Make sure you have enough experience. c. The quality of personal image will also have a great impact on the club. D. Computer operation ability is a must

2. The membership department is responsible for sales and pays attention to internal and external image. a. Having certain sales experience and good eloquence is the most important

b. It doesn’t matter if you don’t have fitness knowledge. You can be trained by the coach supervisor. But it must be done before the club can open for business.

The membership manager must have working experience in a large fitness club, so as to ensure that any problems encountered during the operation can be effectively solved.

3. The front desk receptionist of the service department requires a good image and high personal quality. Bar staff are required to have certain hotel management experience

4. Arrangement of department work and implementation plan.

1. The coaching department requires the coaching supervisor to prepare the club's rules and regulations, equipment management and repair and maintenance plans, member training service processes, and the arrangement of training plans. How to arrange and place the equipment reasonably, how to arrange training and how to arrange the training plan reasonably. Work arrangements for coaches and group class arrangements.

2. The membership department requires the membership manager to make specific sales plans and arrange work schedules.

3. Specific arrangements for the service department

4. The above needs to be completed before the club opens, so the club needs to recruit directors of each department before it starts. , because it can assist management with future work, staff recruitment management and training.

5. Positioning of staff remuneration

Equipment coaches are mainly divided into several categories,

1. Fitness coaches who do not have certificates certified by professional organizations, Mainly for coaches with good body shape, 800-1200 yuan

2. Fitness coaches with certificates certified by professional organizations 1200-1500 yuan

3. With certificates certified by professional certification organizations , and 1,500-2,000 yuan for fitness instructors with more than two years

The work scope of ordinary equipment instructors includes;

Working hours of 7-8 hours a day, including on-duty time. If there is an increase, please calculate overtime pay based on your own salary for each hour of work. The coach's duties during working hours include: First, check whether the equipment is damaged or whether the screws are loose. If so, please register and repair it, and report it to the coach supervisor. Take the initiative to provide guidance when you have a fitness membership. Please provide protection when members are doing some actions that require protection. For example, when there are no members who need guidance, the equipment must be patrolled inside. Pay attention to whether members' training movements are correct, and provide timely guidance and correction if they make mistakes.

Salary of fitness coach supervisor,

1. 1800-2500/yuan for those who have no coaching supervisor experience but have management ability

2. Those who have more than one year experience 2500/3000 for coaches and supervisors with good management experience

3. 2500/4000 for coaches and supervisors with many years of management experience and good management models

The job of coach supervisors Scope: There are two main aspects to the management of equipment, one is the use arrangement of the equipment, and the other is the maintenance and care of the equipment. Regarding service management, how to uniformly arrange fitness member training and how to uniformly arrange coaches to guide fitness.

For the arrangement of group courses. Unified arrangement of member training movements and production of fitness plan forms. Includes management of all fitness instructor staff.

The salary for group class coaches is 80-120 yuan/class fee for ordinary aerobics coaches, which is determined according to the coach’s personal ability.

6. Specific facilities and projects of the club

Currently, people’s consumer psychology is still in a state of enjoying leisure. Many people like to live a quiet and leisurely life. Therefore, fitness clubs should also be designed according to consumers' needs and increase their leisure index. Create a modern fitness club that combines sports and leisure. The projects that can be opened include;

1. Equipment training is the most important point of a club and also a key part of investment. Equipment is the hardware facilities of the club, and fitness coaches are the software facilities of the club. The two are indispensable. The equipment is required to have good performance.

2. Group courses are a bright selling point of the club. What women value most is group courses. The more comprehensive the program is, the more people it will attract.

Aerobics, aerobic Latin, Pilates, yoga, spinning, Taekwondo, Muay Thai, Sanda

3. If you need a place to rest after exercise, then we can go to the club There is a relatively large leisure area inside, which can supply various drinks, fruit plates, (cucumbers, apples, tomatoes, bananas,...) various healthy fruits, and fitness drinks. If this area is done well, it will make profits. Reaching 200%-300%, a sportswear specialty point (including sportswear, sneakers, taekwondo uniforms, fitness gloves, sports towels) is actually like opening a leisure tea bar and a fitness club, but the two complement each other. A combination of movement and stillness.

4. If funds allow, you can consider adding some emerging sports within the club, such as indoor rock climbing, squash, and indoor basketball (the half court is about the same size as a squash court, and teams of three can play basketball It is very popular among the consumer group) There are also many people who invest in basketball and can also organize activities.

7. When making the overall facility planning drawing, what needs to be understood is how to make full use of the club area.

The club includes;

1. The fitness equipment area is characterized by a large area, good visual effects, a height of more than 4 meters, and good ventilation effects, so that it can be used without turning on the exhaust fan. It is best if the air can circulate automatically, and the area requirement is 800 to 1,000 square meters.

2. The exercise room is characterized by an area requirement of about 300-350 square meters and a height requirement of above 280CM with good ventilation and good lighting.

3. Yoga room is characterized by being quiet and relatively bright. It is dark and can maintain absolute silence without being disturbed by other music. The area requirement is about 250-300 square meters.

4. The characteristics of the martial arts hall do not have great requirements on the location, as long as it is ventilated. The required area is 200-250 square meters

5. The leisure area is preferably located near the window. The interior arrangement should be simple but tasteful and comfortable. The area is about 350-400 square meters.

6. The spinning room is located near the window and the area is required to be about 100 square meters

7. The area of ??the bathroom and toilet is about 300-400 square meters

8. Offices, etc.

The overall area is estimated to be around 3,000 square meters at the highest.

8. Club investment budget and cost recovery

The level of the club determines the amount of investment in the club. For example, what we want to do is a mid-to-high-end fitness club, then we follow The current market investment is estimated to be between 2 million and 3 million. So what investors are concerned about is the efficiency of cost recovery. The efficiency of recovery is directly related to the positioning of annual passes. There will definitely be a discount period for promotions during the opening period of a club. Our goal during the promotion period is to increase the popularity. The more popular we are, the smoother the future development of the club will be. The card price during the promotion period must be within the 10% discount range of the fixed annual card. This is because it is easy to reduce the card price but it is difficult to adjust it back. For example, the annual card is positioned at around 2180. Assuming the investment is 2.5 million, then my club’s promotion lasts for two months. During the promotion period, the performance we need to achieve should be 300 annual cards. Then we can recover 400,000-500,000 during the first two months of the event. If you have 200 regular members, you should manage your sales staff well. The monthly sales performance is positioned at 200,000-300,000. Based on the expected sales, excluding the club's ongoing expenses, the cost can be recovered within one year. However, fitness clubs also have peak and off-peak periods, but installing central air conditioning inside can reduce the impact. Assuming that our club opens in the summer, the water and electricity bills in the summer are relatively expensive and the electricity consumption is relatively high, so our investment costs will increase. Therefore, the timing of the club’s opening is also very important. Try to choose a cooler season to open your business, so that you can do activities during the promotion period