To do WeChat community marketing, we must master these points.

We should know who we are as a community audience. Their age, hobbies, geographical distribution, and pain points of demand. According to these user attributes, where should we look? For example, if you sell a female tonic, peach gum Xueyan, at a price of 699 pounds, then their age may be about 40 years old, they have spending power and like to travel everywhere. Jiangsu, Zhejiang and Shanghai need healthy and beautiful people. Then we can go to WeChat group, QQ group and interest tribe and post them according to their crowd portraits. Branch lake and other residential drainage.

Second, the preparatory work

Ok, the fan audience and fan channels we need to find have a preliminary positioning. Next, we should arrange our own preparations. Lao Jiang said that community marketing is not an easy job. If you want to do this well, the cost you need to invest is still quite large.

1: Personnel arrangement: Many failure cases tell us how important it is to have suitable community managers. I have an e-commerce friend who asked the operation to do community management and was finally forced. E-commerce operations are good at data analysis and belong to silent work. However, in the early stage of community marketing, communication is needed to promote fans, cultivate trust and form momentum. In short, you should be funny, you should like chatting, and you should have high emotional intelligence.

2. Funding arrangement: When is the happiest time in the group? The first thing that many people think of is the time to grab the red envelope. (200 words are omitted here)

3. Content arrangement: Maybe just chatting will make everyone happy, and constant red envelopes will make the group very lively, but it is just lively. The purpose of building a community is to bring practical value to enterprises, so what we need to do is to make fans pay happily. Let's talk about the example of selling peach gum snow swallow before. 40-year-old women, with spending power, like to travel. They care about their figure and appearance. Is it possible to cooperate with the training institutions in the beauty industry online, or a certain Baohua in 8.8 yuan can buy a document as the content export?

Three. Operation cycle plan

We can know that maintaining a good community is not easy, and it takes so much manpower and material resources. Of course, we must gain something, both money and experience, so that we can have goals, plans and improvements. For example, there should be obvious customer viscosity in one month, a certain turnover in three months, a small area of repurchase growth in half a year, and a certain brand effect in one year. In this process, we should constantly review, summarize and update iteratively.

Four: Four kinds of community consciousness

1: a sense of ceremony

In our parents' generation, when newcomers enter the factory, the old employees will hold a welcoming ceremony, specially arranging the master to take them for a period of time to eliminate the strangeness of newcomers. The same is true for another community. Newcomers join the group, introduce themselves or make a brief introduction, and then the group owner sends out red envelopes and the old fans warmly welcome them, so that the newcomers will be valued and have a good sense of belonging.

2. Have a sense of participation

Let's give an example. We see many project training groups or direct sales, offline learning and so on. Before the group training begins, the host will send a few red envelopes to set off the atmosphere, and then ask for online deduction: 1 or 666. This seemingly signed-in scene actually brings you a sense of participation. With participation, interaction will be more natural, just like family.

If you are a community serving enterprises, but you are not good at training communities, you can throw out some related topics in the fan field, such as talent recruitment, cross-border communication, equity trading and so on. Arouse * * *, express their opinions, drive everyone to share, and appropriately find out dedicated group friends as core members.

Step 3 keep it fresh

Why do other people's communities operate in an orderly and harmonious way? They always respond to each other before class and always respect each other when chatting? Because community is not only valuable, but also more interesting. Often organize some interesting activities, whether online or offline. A group of people always get bored together. For example, organize regular study every Wednesday, organize community welfare day every Saturday and so on. By changing the way, the vitality and life cycle of this community will be longer.

4. Have a sense of belonging

As mentioned above, it seems that the organizers are working hard. It is unhealthy for a community to assume all the contents by one party. Community development is the same as offline volunteer associations and clubs. With a little guidance from the organizer, someone will be willing to maintain this home together. The most common thing is that a group of very happy people suddenly advertise, and often several people come out to warn the offenders, withdraw the advertisements, inform the group rules and so on. Therefore, in the process of building a community, enterprises should cultivate it with appropriate sense of honor and actual reward system, and find that there are more and more core members of such people, and the development of the community will be easier.