What are the four "streams" in e-commerce?

The "four flows" of e-commerce are correctly defined as information flow, logistics, capital flow, and service flow.

In addition to the relationship between information flow, logistics and capital flow, commodity circulation is the most concerned issue for consumers, including product quality, capital security, after-sales service, etc. Therefore, only service Streaming is the core, and consumers objectively need the best service of “four streams in one”.

Four flows into one theory: Under the conditions of information society, the entire process of production, circulation and consumption of goods can be understood as four flow characteristics: information flow, capital flow, logistics and service flow. Although the current ascendant online sales have greatly accelerated the dissemination of information flow, it has exposed a flaw. There is no real service guarantee for the goods purchased by customers online, and the logistics and delivery time lags behind. Both buyers and sellers have to be responsible for the physical delivery through postal express or logistics companies. However, the payment for the goods must be paid through Alipay. After the buyer pays the payment, there is no effective and safe guarantee for after-sales service issues. Therefore, a business model that integrates information flow, logistics, capital flow, and service flow is an inevitable trend in the future, and realizing this model requires revolutionary changes in the current marketing model.