Why do many celebrities like Dior?

Speaking of the reasons why Dior can be popular all over the world, but also from its brand story, I have to say that Dior has a long history!

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Christian Dior, the founder of Dior, 1905 was born in Normandy. At that time, the word "Dior" was a combination of "Dieu" and "gold" (or) in French, so now we often see that Dior has many gold series, and gold has naturally become the most common representative color of Dior brand.

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In fact, the founder, Mr. Dior, graduated from the Paris School of Political Science, not majoring in fashion design. His father is a small entrepreneur. Even so, he has great enthusiasm for art since he was a child. In a city with a strong artistic atmosphere like Paris, his enthusiasm for art has never subsided. After the ups and downs in the fashion world, it was not until 1946 that Dior, who was in his forties, began to open his first personal brand store on Avenue Montaigne in Paris.

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About the founder's experience

1935, before he succeeded, there were always various hardships waiting for him. Dior experienced a very painful and dark time. He has no job, and he looks for job information from the recruitment information published in various newspapers every day. Not only did he not have a fixed address, but sometimes he went back to his friend's house for one night, and sometimes he slept on the street, hungry, and finally unfortunately got tuberculosis. But even so, the haze of fate did not repel Dior. He never fell down, but stood up bravely.

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Wait patiently for the opportunity to come. One day, when Dior was deeply depressed because he couldn't find a job, a friend in the fashion world suggested that he draw some clothing design drawings. To his surprise, the design drawings are very popular. Because every design fully shows his unique talent, and because he can always grasp every dynamic and every tiny detail in life, every design is so lifelike.

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Until February 1947, it was a memorable day and a glorious moment. Mr. Dior's talent was finally brought into full play. He opened his first high fashion show and launched his first fashion collection called "New Look".