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Enterprise Development of Oriental Gardens

On February 25, 2013, Oriental Garden Industry Group officially announced that four more senior executives who had worked for Wanda Group officially joined Oriental Garden. Since then, Oriental Garden has formed a "Wanda Army". Including Zhang Cheng, Zhang Yunji, Yan Chunhao, Yin Rong, Zhang Pengli, Ding Yao, etc. Oriental Garden has completed its talent deployment in the five major industries of landscape, ecology, seedlings, real estate, and weddings. However, its radical business expansion has raised questions about its capital chain.

He Qiaonv, Chairman of Oriental Garden: Use "dreams" to impress elite men in the workplace. The Oriental Garden Seedling Network consists of the following parts:

1. Nursery Network: A nursery network with 20 seedling bases of Oriental Garden as the core and covering nurseries across the country, which can keep track of seedling production and stocking changes. situation, guide planting, and solve the current blind planting situation.

2. Seedling sales network: With each seedling base of Oriental Garden as the core, nurseries within a 2-hour transportation distance form a sales network to solve the existing backward sales method dominated by seedling brokers.

3. Seedling distribution network: Use information technology to achieve high efficiency in distribution and solve the problem of low distribution efficiency.

4. Seedling New Product Network: Establish new product research and development, new product expansion, new product promotion and sales systems to solve problems such as the transformation of seedling scientific research results and the slow launch of new products.

5. Designer Miaomu Communication Network: A network communication platform for landscape designers, providing the latest design consultation and design ideas for design.

6. Seedling Financial Network: By introducing banks, we can establish a tripartite relationship between the seedling network, banks, and seedling farmers, thereby solving the financial pressure on seedling farmers due to the long cycle of seedling production. On April 10, 2014, in order to further implement the seedling development strategy, Oriental Garden Company planned to invest and establish a wholly-owned subsidiary in Beijing. The company name was tentatively named "Beijing Seedling Network Technology Co., Ltd." The company plans to use its own assets of RMB 1 billion (invested in installments within three years), accounting for 100% of the registered capital.

The business scope of Beijing Miaolian Technology Co., Ltd. includes agricultural technology promotion services; investment management; asset management; planting seedlings and flowers; sales of trees, flowers, building materials, machinery and equipment, sporting goods, and garden materials; cloud Computing services; Internet finance; e-commerce; online payment.