What is the halo effect?

Halo effect, also known as halo effect, was first proposed by the famous American psychologist Edward Thorndike in the 1920s. This quality or characteristic is like a strong feeling of love me, love my dog, and like the halo of the moon, it diffuses around, so it is called halo effect.

That's very abstract ~

For example:

Company A was established in 1980s, and its main business is to deal in melon and fruit seeds. 199 1 year, the company has grown into a medium-sized enterprise with millions of fixed assets, and its products are sold to as many as 15 provinces in China.

As a family business, family members made great contributions in the early days of the business, especially the nephew of the person in charge of the business. During the start-up, he devoted himself to the development of the company and was highly valued by Ning Jianguo (a pseudonym), the person in charge of the company. After 10 years of company development, he was appointed as the general manager of the enterprise.

However, at the beginning of the 20th century, nephew's personal working ability has reached the bottleneck, the competition of melon and vegetable seeds is increasing day by day, the sales of enterprise products are weak, and even the southern market of China has been lost.

But even so, the person in charge of the company still does not intend to hire new people to manage the company. He believes that the current general manager can solve the previous problems, and this time is no exception. So he doesn't intend to delegate power to outsiders, promote or recruit an executive manager.

Finally, because the seed market had shrunk severely at that time, and the general manager's market decision-making forecast was wrong, the sales of enterprises fell sharply and continued to lose money. The backlog of seeds actually reached more than 5 million Jin, the accounts receivable reached more than 90 million yuan, and the debt was more than 25 million yuan. In the end, the seed company disappeared in the market "inexplicably"!

It is the influence of the "halo effect" that led to a major mistake in the decision-making of the company, which eventually led to the bankruptcy of the company, which is regrettable.

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