Corporate culture of SEK electric vehicle

Tianjin Kelin Group was established in 199 1. After 20 years of struggle, "Colin" is highly respected and has become a leader in the industry. Colin Group covers an area of 400 mu, of which the workshop area is 654.38+10,000 square meters. Colin Group has three subsidiaries with independent legal personality: Tianjin Colin Bicycle Co., Ltd., Tianjin Saike Electric Vehicle Co., Ltd. and Wuxi Saike Electric Vehicle Co., Ltd. In 2009, the Group produced and sold 290,000 electric bicycles. In 20 10, 2.2 million bicycles were produced and sold, of which 800,000 were exported to Japan (Japan's purchase from kolin increased 15%, accounting for its domestic market10%); In the same year, the production and sales of electric bicycles reached 500,000. 20 10 year sales revenue of Colin group1300 million RMB; 20 1 1 Colin group put forward the goal: the production and sales of electric bicycles are 800,000, and the production and sales of bicycles are 2.5 million. Colin Group has more than 2,500 employees.

For the management of such a large enterprise, Colin Group has established a people-oriented corporate culture, so that all employees have a sense of belonging and spirit from top to bottom, and work together to realize the company's development vision in Qi Xin. The development goal of Colin Group is to become a world-class bicycle and electric bicycle manufacturer through three to five years' efforts.

The reason why Colin Group attaches so much importance to corporate culture is that enterprises hope to form corporate cultural productivity through cultural construction, which is a sign of the success of mature enterprises.

From the development course of Colin Group, it has experienced the "budding of life" in pursuit of self-value and "quality awakening" in pursuit of profit maximization, and now it is moving towards the "sublimation of values" in revitalizing national industries, and finally the corporate culture is fixed on the word "people", forming a unique corporate culture of Colin Group.

Cultivating enterprise spirit is the core of enterprise culture. Before "people-oriented" focuses on improving people's quality and building a teaching organization model, Colin's decision-making level has been thinking, as an organization, why is the school so learning? Why is the military's execution so strong? Why is the family full of endless cohesion? If enterprises can be like schools, armies and families, how can they be brave and invincible? Colin encourages employees to keep learning according to their own shortcomings, and organizes all employees of the company to hold various sharing meetings. In addition, the company also introduced the action success teaching mode, strengthened the guidance and standardization of employee behavior, and made every Collin person become a leader in the industry.