Introduction of Trilateral Wealth Planner

Fang Jianhua likes to use "second venture" to describe the $10 billion financing started in August 2005+2065438. This is a platform for financial planners. Fang's idea is to liberate financial planners from traditional financial institutions, put rich financial products such as trust and asset management online, break the information asymmetry, and provide more product choices and higher commissions for entrepreneurial financial planners. The platform will make money from the improvement of matching efficiency.

Cai Yi starts off the line. 20 13, Fang Jianhua set foot in the third-party wealth management industry. He founded Shanghai Yizhou Asset Management Co., Ltd., in which the sales of trust products exceeded 5 billion, 20 14 years 10 billion, 20 15 years1520 million. In the same year, it obtained a series A financing of 36.8 million RMB from Chuangdong and Mama.

Facing the fiery Internet finance, Fang Jianhua began to expand online, and its products were positioned as the service tools of Internet financial product marketing planners. Entrepreneurial financial planners can get a one-stop asset-side product selection platform, risk control, customer relationship management system, online appointment application tools and free entrepreneurial service packages.

1. The wealth management industry needs an efficient matching model.

Fang Jianhua, born in 1984, came to Shanghai in 2008 and has eight years of financial experience. He worked in CITIC Securities Shanghai Branch and Guo Jin Securities Research Institute. Shanghai Yizhou Asset Management Co., Ltd. was established in June 20 13, when the sales of trust products exceeded 5 billion.

"As an entrepreneur who is a third-party wealth broker, I used to be a financial planner. I went to the upstream financial institutions to find assets, talk about expenses, review contracts and reconcile accounts. On the other hand, I have to go out to run business and accompany customers. The first step in starting a business is to bear such double pressure. " Fang Jianhua is familiar with the position and pain points of financial planners in the wealth management industry.

In April this year, Li Wei, CEO of Cai Yi, also analyzed the market opportunities of third-party wealth management in China at the "20 16 China Investment Annual Conference" hosted by China Investment Consulting. In terms of assets, in just 20 15 years, the products registered by banks, trusts, asset management and private equity funds in the association exceeded 150,000, and the non-standard assets exceeded half. In terms of scale, as of the end of 20 15, the asset management scale announced by various associations has exceeded 86 trillion yuan, and private equity funds have also grown the fastest in the past three years, with an annual increase of three times. In terms of capital, Bain Wealth Report shows that there are 654.38+0.26 million high-net-worth people in China, with 37 trillion investable assets in their hands.

"The wealth management industry has a strong demand for funds and a huge supply of assets, and has not yet formed an efficient matching model. It is still used for hundreds of years, word of mouth, or roadshows in hotels. Even if the matching efficiency is improved 1%, the scale of this industry can bring trillions of income, which is the charm of this market. " Li Wei said.

One is to be a financial planner of B2B2C, typically Cai Yi. In addition, there are Next Fortune, 360 Fortune, private bankers, Fortune Bridge and super financial planners in this field. This model needs to rely on the collection and bargaining power of upstream assets in order to hope to obtain the final profit.

One is online direct selling, which is typical of Golden Axe and some financial institutions' own direct selling websites, such as Zhongrong Trust official website.

One is to be a inclusive finance, and split the products frequently configured by high-net-worth customers into sales through some means. There may be compliance issues here.

After some argumentation, the team chose B2B2C mode. "We discussed many possibilities, including asset sharing from the perspective of financial institutions and online financial advisors from the perspective of investors. In the end, only the financial planner service platform was unanimously recognized by the team. " Fang Jianhua said that in the past three years, Yizhou Assets has accumulated great advantages in online and offline wealth management products and has become the largest underwriter of wealth management products in the Yangtze River Delta region. On the other hand, out of my own personal experience, I hope to make it easier for financial planners who later entered the business. Internet financial planners can be said to be a breakthrough for Yizhou assets to improve their financial management ability in the third-party financial industry chain.

Wealth management is to design a set of asset allocation scheme with high net worth customers as the center to reduce risks and preserve and increase value. There are two things to do here, one is to provide efficient matching for the asset side, and the other is to improve the income for the capital side. If these two points are done well, we can get excess profits.

The job of a financial planner is between the two, connecting financial institutions and similar financial institutions and connecting investors. The work is complicated, and the commission for selling products needs to be extracted. In addition, the work of financial planners is also plagued by many trivial details such as information asymmetry and information transmission distortion.

Financial planners can choose a large number of assets on the 10 billion financial platform, including non-standard assets such as trust, asset management and private placement, and other popular products will be opened one after another, allowing financial planners to provide customers with one-stop full asset allocation. Cai Yi financial institutions will quickly update the elements, information and progress of each product.

In terms of commission, Cai Yi mainly relies on the advantages of the platform to obtain higher distribution fees from the upstream, so that financial planners can have more income. "Gathering the personal strength of financial planners into a strong sales team and talking with financial institutions about a high commission can achieve the purpose of increasing the income of financial planners."

In Li Wei's words, "The key to this profit model is whether the platform can raise funds faster. The faster financiers match the needs of investors, the higher the efficiency of financing and the faster our profits will rise. "

"Compared with before, the number of independent financial planners has greatly increased, and now it accounts for 5% of the total number of users. This shows that the cloudization efforts of the middle and back office business carried out by Cai Yi can really help financial planners to be independent. " Fang Jianhua analyzed.

3. The essence of financial technology is risk pricing.

Compared with the concept of Internet finance, Fang Jianhua agrees with the viewpoint of financial technology. "The theme will not be Internet plus finance, but finance plus technology. In this industry, the first thing is to understand finance. The essence of finance is risk control, or the process of docking products with different risks to people with different risk tolerance in terms of transactions. "

Fang Jianhua is not too worried about the current strict supervision of the Internet finance industry. "We maintain a neutral information intermediary status and do not handle the investment funds of customers. In other words, the information flows from financial institutions to platforms to financial planners and finally to customers, but the capital flow is not simply reversed, but directly from customers to financial institutions' custody accounts in banks. "

In terms of risk control, Billion Finance has designed a three-level risk control system. 1. Professional risk control of financial institutions. Billions of wealth management products are jointly opened with trust companies or brokers and fund companies.

The best risk control measures are completed by the professional risk control team of financial institutions. 200 million financial supplementary risk control. Billion Financial has set up a risk control committee with a complete risk control process. The project manager will submit on-site reports, product documents, regulatory filings and other materials. After all members know all the information, they will vote by one-vote veto system. 3. Personalized risk control of financial planners. Different customers have different risk tolerance and different requirements for future cash flow. At this time, the financial planner is the ultimate implementer of personalized risk control, and his role is to recommend product combinations that meet customer characteristics and risk tolerance.

Generally speaking, when a customer sees a simple product information, he has actually gone through the risk control process of three different post teams.

Due to the professional management requirements put forward by the supervision, Yizhou Assets has now formed a business group composed of a number of companies, including Internet brand Billion Finance, other wholly-owned subsidiaries, equity investment and Sheng Assets. The company's overall business consists of asset management business, financial product sales business and Internet development business. At present, there are nearly 200 companies and subsidiaries, which are responsible for the above three business segments.

Fang Jianhua himself is currently responsible for the strategic development of Yizhou Assets and his role as an Internet product experience officer, and is also responsible for opening up new financial business sectors.

At present, the billion financial team has more than 40 people, divided into products, development and operation. Facing the competition, Li Wei, CEO of Yicai, thinks that the share of tripartite financial management in China is less than 1%, while that in the United States and Britain has exceeded 60%. Therefore, the three-party wealth and the Internet financial planner model we are engaged in still have a very large market space, and the pie in the big market takes precedence over the competition in the same industry. The market is so big that it is possible for three or four companies to survive.

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