How to achieve effective promotion

Today's society is an information society. It is a common way for small and medium-sized enterprises to build their own websites. However, after many enterprises have built their websites, they can't promote them well, resulting in their own corporate websites becoming empty websites or zombie websites, which can't bring enough benefits to themselves, thus causing a waste of funds and resources. The following are some suggestions of Zhengzhou Dahua Yewei Advertising Co., Ltd.. 1: Increase the promotion. Many corporate office workers don't know what their websites are, and some websites are simply incorrect. This is really the sadness of the website. Generally speaking, the URL in e-mail is in suffix format. It should appear on business cards, product manuals and other products promoted by users, and the website should also be promoted online, for example, through classified information networks. Through the yellow pages website, you can go to related industry websites for promotion, or you can publish some soft articles for promotion, so that the company's website is known, and people inside the company will not even know the jokes of their own company website as they did at the beginning! 2. There is no capital investment, because the website needs personnel to maintain. Generally, small and medium-sized enterprises will not invest much in website construction and maintenance. In fact, a company only needs one or two people to maintain the website. Their main job is to promote websites and provide customer service. The technical problems of the website can be solved by professional website building companies. Website maintainers mainly focus on tapping potential customers and enhancing the company's image. You should know that these are the original intentions of making a website, not. 3. The website information is not updated in time or for a long time, which has basically become a common problem of many small and medium-sized enterprise websites. The corporate website has been online for several years, but it is still the original website, and even some contact information has changed. The website is still not updated. Even if some customers want to contact you and choose to cooperate with your competitors because it is inconvenient, the information of small and medium-sized enterprises is not large, and the later maintenance is very simple. As long as it is industry news, enterprise news and product promotion information, it can be updated regularly within a few days, especially in terms of products. In addition to pictures, there must be detailed explanations to let customers know the purpose of these products and so on. 4. Single service, unable to interact with customers. Many small and medium-sized enterprise websites did not design relevant columns at the beginning of construction, which failed to enhance the user experience. In fact, for a company's website, there should be company profile, product display, contact us, enterprise recruitment, online message, enterprise news and so on. , especially in the product display column and online message system, should be updated in time, and the message should be answered in time. In addition, the relevant design of web pages should conform to seo optimization specifications, instead of the whole website being flash or pictures. This website is not easy to optimize, and there is no way to get more traffic!