What should we pay attention to in the later development of tourism?

2008 will be the coldest winter in tourism, because the epidemic spreading around the world makes everyone feel uncomfortable. Traffic restrictions and the closure of scenic spots have led to the collective plight of the tourism industry, and the domestic online travel website Baicheng Travel even closed down directly. It can be seen that the future development of tourism needs to be changed. Matters needing attention, summary.

There are also times when everything is beautiful-2016 landed on the New Third Board and became "the first outbound travel of China O2O"; Obtain Ali investment; And set off a visa war between 0 yuan visa service fee and Ctrip.

Many highlights are destined to be recorded in the history of online travel. But it is undeniable that from the perspective of enterprise development and survival, Baicheng has indeed failed. Undeniably, the entrepreneurs in Baicheng are the exemplary force of hard struggle so far.

I believe that Mr. Zeng, a leading figure in the tourism industry, has a clear positioning after entering Baicheng. That is to use the advantage product of Baicheng-visa business.

As the entrance of traffic, it drives the follow-up long-term products. That is, for back-end tourism services, integrate resource destinations to achieve profitability.

Because as we all know, with the simplification of visa procedures in various tourist countries and the upgrading of visa services of other online travel enterprises, it is impossible to maintain the normal operation of an online travel enterprise by relying solely on the profit of visa services. Ali's investment ability is based on this principle.

The development idea is correct. The biggest problem lies in the fading of the internet dividend, and the cost of acquiring a single customer is huge. As a traditional tourism enterprise, Baicheng has solidified the Internet thinking more or less from the beginning.

As we all know, online travel companies such as Ctrip, Qunar and Mama Donkey. 20 16 has passed the baptism of OTA platform, and has a huge user system and market barriers.

In the competition of enterprise product forms, only destination tourism can cover visa business, but not visa business.

Therefore, in the competition between time and product system, Baicheng must pay a huge price to achieve the expected results.

At present, from the perspective of tourism industry, especially offline scenic spots and cultural travel companies, a large number of enterprises are not sure about their future development and their competition track is unclear, such as 100 cities.

First of all, the second consumer goods blindly "follow the trend" and the structure is unreasonable. Consumer goods must be the lifeblood of the scenic spot in the future. When the secondary consumer products are put on the shelves, we should make a comprehensive judgment according to their scenic resource attributes, target customers' consumption pain points, regional consumption attributes, crowd portraits, etc., and independently develop and launch secondary consumer products to drive the increase of tourists in scenic spots.

And rationally plan the product structure of secondary consumption in the park, and lay out its product framework as a whole, so that each product can achieve the maximum benefit under the condition of meeting the consumption ability of tourists. We must also form our own product competitiveness and competition barriers.

Second, actively respond to new changes, not wait. Especially the construction and application of new media matrix. Ensure the effective spread of scenic brand and reputation, and ensure the smooth and accurate publicity channels.

The application of new media matrix can not be completed by opening official WeChat account, Tik Tok, headlines, etc. Instead, we should increase the recruitment and training of new media practitioners in scenic spots, so that each media type can be positioned independently and realize an independent income-increasing system.

Finally, it is necessary to ensure the reasonable cash flow of scenic spots and enterprises, so that scenic spots can be profitable and profitable. Open source and reduce expenditure to maintain positive capital flow. Although most scenic spots are expecting more and more profits. Similarly, the difficulty coefficient is also increasing. But only profitable scenic spots can be regarded as positive enterprises.