How to design a company partnership system

The following is a sample essay on the partner system of a design company:

The partner system of a design company can be described in three parts. First, the steps to establish the system can be described. Purpose, the second one can describe the scope of application of the system, and the third one can describe the specific systems.

Partner System Sample 1

The "15th Annual Meeting of Yabuli China Entrepreneurs Forum" was held in Yabuli, Heilongjiang from February 28th to March 2nd, 2015. Yu Liang attended and delivered a speech on Vanke’s business partnership system.

1. Yu Liang’s concept of talent: Talent is actually more important than “capital”

An enterprise has many innovations, such as business innovation, product innovation, etc., but innovation in the enterprise management mechanism Maybe something more fundamental.

I very much agree with what Shen Nanpeng said: "The most important thing is people." More than 20 years ago, Wang Shi said that talents are Vanke’s capital. At that time, China was short of money and treating talents as capital would undoubtedly attract many people. Because we were in Shenzhen, talents from all walks of life were gathering in Shenzhen and the best special zone in China. At this time, Vanke started to grow from scratch and later went public. We found that after we have a little money, talent is more important than money. That’s why we say that talent is Vanke’s primary capital. We believe that talent cannot be equated with capital, but should be higher than capital. In the past few years, we have encountered new impacts and challenges. In the global Internet era, we have found that while all other resources can be found, talents have become Vanke’s only capital. If you have good shareholders, you can fight for your father, as long as you have a good father. For a company like Vanke, we do not have monopoly resources, and we do not have absolute controlling shareholders. At this time, talents have become the only capital that Vanke can rely on.

2. Talent Mechanism: Change along the way, Vanke’s three major practices in three stages

For such changes, Vanke represents three different aspects of Vanke after these three stages of understanding. practice.

In the first stage, the entrepreneurial period proposed that "talent is capital" and emphasized "recruiting outstanding talents"

We attracted heroes from all walks of life to gather in Shenzhen to participate in the entrepreneurial process. We welcome all outstanding talents, so we had a saying at that time: "Talent is a rational river, where it gathers wherever there is a valley."

In the second stage, it was proposed that "Talent is the first "One Capital", launch the "professional manager system"

Rely on the ability of professional managers to run the company well and create value. In 2008, for the first time in Vanke's history, a small problem occurred. Where did it occur? That year, Vanke's growth, both in terms of scale growth and profit growth, declined. This was the first time in history that Vanke's growth declined. For this reason, our management team did not receive bonuses that year because of the decline. Creating value is our bounden duty. For professional managers, creating value is our mission. Then what value is created becomes a question to be discussed. Is creating value just about making some money? We introduce this into the management content. That year, our fully diluted return on equity was only 12.65%, while the social average was around 12%. In other words, how much real value has our so-called best management team created? Later, we calculated it and felt that we did not do well, but we just did not destroy shareholder value. 12.65% should not be called excellent in terms of value creation. of. So we discussed a new plan with the board of directors, discussing whether we could introduce an economic profit award and whether what we pursue and what shareholders require can be combined. We create the real value part and share the real creation part. Therefore, the company invites a third party to calculate the average social return level every year, and only the portion above is paid out as bonuses. The effect of this approach is very obvious. It was 12.65% in 2008, and reached 19.65% in 2013, with the return rate increasing by 50%. It feels good. But we encountered problems again. In 2014, our stock plummeted. In the past, falling stock prices had nothing to do with us. It was enough to make good money and gain added value. But is it really enough? The system of professional managers and the demands of shareholders are once again in conflict today. This is our internal challenge.

The third stage: After conflicts arise between professional managers and shareholders, they propose the "business partner stage"

What do the external challenges include? Including our respected Mr. Liu (Liu Chuanzhi) ), Mr. Ma (Jack Ma), and occasionally brothers Guangchang (Guo Guangchang), all have a little disdain when it comes to professional managers, with the exception of Yu Liang. Where is the disdain? The lack of commitment and responsibility is an obvious lack. Professional managers basically guarantee winning but not losing. If they win, they create something and share it with everyone. But if they lose, it has nothing to do with me. At most, I just slap my butt and leave. Therefore, internal conflicts arise between what managers pursue and do, shareholders, and added value. After 20 years of development, China's professional managers have received some doubts. So a year ago we studied how to find a new management method to resolve such contradictions and answer such questions. We went to many places. I went to various Internet companies, as well as traditional companies like Haier, and I was about to go to Foxconn and Midea. I also went to many foreign companies. KKR and Blackstone had a great influence on me, including our American counterparts. I found that some of their practices were different from mine. The main difference is the concept of partners. So after more than a year of thinking and exploration, we started trying to become a business partner on March 15 a year ago, upgrading from a professional manager system to a business partner.

3. Three practices of Vanke’s “business partners” in the new era

There is one more thing between professional managers and business partners. If professional managers are ** When it comes to *creating and *sharing, there is a lack of the word "*** burden". The requirements for business partners are: 100% creation, 100% responsibility, 100% enjoyment. If you create value, you can of course share the results; if you destroy value, you should bear the corresponding responsibility. Therefore, ***creation and ***enjoyment are developed into ***creation, ***commitment and ***enjoyment. Specifically, we carry out our work at several levels:

The first level, the above 2500 core backbone shareholding plan

We entrust a third party to buy the company with the accumulated collective bonus stock. Not only must we create real value, we must also be able to tie it to the interests of shareholders and their gains and losses. Although we have no way to eliminate the fluctuations and preferences of the capital market and have no ability to change it, we should share the same sentiments with shareholders. This is something we can do and let shareholders know about our management team. There is a close relationship with shareholders. So as of today, more than 2,500 key employees of Vanke hold more than 4% of Vanke's shares. Although it is very small, they are also the second largest shareholder of Vanke. Our identity has transformed into a two-in-one professional manager and business partner, working both for shareholders and ourselves. The issue that has troubled us for many years and who should come first between shareholders and employees has finally been solved because our identities have become consistent and our interests have become consistent.

The second level: the intermediate "project co-investment system"

Can equity incentives alone solve the problem? It is not enough. We have more than 2,500 key employees, what about other employees? As for equity incentives, its fundamentals can be controlled, but fluctuations in other aspects cannot be controlled, and it is far away from the personal feelings of employees. Therefore, we have adopted a similar approach to PE, which is the project co-investment system. We require the project operation team to co-invest in its own projects. Employees can voluntarily co-invest in their own projects or in all projects. After the implementation of this system, it has performed very well and solved several problems. First of all, we solved the problem of investment. In the past, we had to approve projects just like the National Development and Reform Commission. If they were not good, it didn’t matter. The project decision-making meeting that used to take two hours is now resolved in five minutes. He is willing to put money in it, so why don't we let him invest? Why don't we agree with him to invest in this project?

In fact, people used to have fun spending money on projects, especially if the designers were tasteful and the houses would become more beautiful as they were built. Is the money spent now on the client? Or is it spent on the feelings of your designer? This matter has never been discussed, because designers all have a desire for achievement and have the ability to hire the best designers to do it. I remodel the work myself and think it’s awesome, so I usually spend more money on it. As of today, we feel that money should be spent on the customer’s perceived cost and save him costs.

Because the purchasing power of customers is limited, how to let them buy the most cost-effective products and services is now in line with the opinions of the company's shareholders.

After following the investment, we also found that there were more real-name reports than before. Vanke is quite strict, but situations like this still happen from time to time in this society. There are more real-name reports, and it makes sense when you think about it. The previous behavior that harmed the company's interests has nothing to do with me. I was unlucky to be discovered when I exposed it. It would be good to report anonymously at most. Now that I am part of the damage, I will rise up instead of turning a blind eye. Therefore, with such changes, the co-investment system of business partners is our second innovation.

The third level: "event" partners at the executive level

The third aspect is that large companies have a big problem, which is the responsibilities and rights between departments. Sometimes the boundaries are unclear, so we established an event partner. For one thing, such as saving costs for customers, temporarily organize event partners to participate in the work task. When the matter is resolved, they will be disbanded and returned to their respective departments. In this way, we found that there are many things that can be reformed and many things that can be disintegrated. In the past, the person with the highest position served as the team leader, but now we can elect the person with the most say to be the team leader. In this way, he will be the most responsible for this matter. There are studies,

Of course we still have many questions, including where the money comes from and whether there are short-term behavior problems. If it is purely a project follow-up investment, there may be short-term behavior problems, but we also have a stock ownership plan. You will only get the first-year bonus in the fourth year. If you do not do well, you will have to pay it back, so you have short-term behavior fourth. If it is discovered at the annual meeting, it will affect the performance of your entire stock and affect everyone.

So we are changing these aspects, and we are also thinking about project co-investment. In addition to employees, is it possible for partners to join in? We discussed it and did an experiment in Jiaxing to get the general contractor to join in. We learned that our opponent wanted to sell the house one month in advance, so we were one month behind him, so the house might not be sold. What did we do in the past? In the past, we asked the general contractor to work overtime and kicked me out, and spent a lot of money. Even if we sold the house, we basically wouldn't make any money because we paid a lot of rush fees. Later, I discussed with the general contractor, because he was a partner, and he said don't worry, I will definitely find the best person to work for you, and he sold the house earlier than the opponent, so he can get the money early, and he was also very happy. We are advancing and exploring the matter of project partnership and business partnership step by step.

I am thinking that after more than 30 years of development of Chinese enterprises, we also need to make new attempts and explorations in management systems. I think Vanke’s attempts at business partnership over the years have been quite successful, so here I briefly report to you our practices and ideas.

Partner System Sample 2

I found three differences between internationally renowned design companies and us:

First: there are fewer children and more old men in the company; The golden age for being an excellent designer is between 35 and 45 years old, because at this time they already have a good income, they know how to live, and know how to be luxurious. This is not what I am talking about but what the partner of Wujiao said. He said: Talents who can afford design should be designers. (Blue Note: Yes)

Second: Famous designers all grow up in famous companies, where they can work for more than ten or decades. (Blue Note: This is not the case.)

Third: Famous design companies are all very elegant, like beautiful museums. (Blue note: It is everyone’s yearning to work comfortably in a beautiful and relaxed environment. Yesterday, when I was reading, I talked about Song Huizong, the three major problems of artists as politicians, firstly, they love to listen to flattery, and secondly, they love to pursue Luxurious and beautiful, Zhao Ji used Cai Jing as a powerful minister. Cai Jing himself was a great calligrapher, and his calligraphy and painting came from the same origin. It is understandable that Zhao Ji and him cherish each other. Therefore, if the ruler is wise, he must find someone who is complementary to himself and cannot be with him. Same)

I decided that I would follow the example of a famous international design company, but first I would keep my partners and let them believe in me and believe that I can make everyone live a good life after the age of 30. We will not change our profession, we will be designers all our lives, be fashionable old men, and be people who can afford design.

This is the reason why I want to reform. At that time, the design in the morning belonged to me 100%. Today, the design in the morning does not belong to me.

It is my luck that I can choose the way I live today. First of all, I am lucky to know a lot of people. These people are elites. Most of them are my clients and friends of my clients. I have a The advantage is real, that is, I can always make friends with my clients. (Blue Note: Being able to become a true friendship-level friend, not a benefit-level friend, is what I yearn for, but it is so rare and difficult to transcend. And some things are difficult to distinguish clearly. Wei Lai said this, but it may not really be possible. To become friends, you also need time, the right place, and the right role. Only when you speak the same language can happiness and enjoyment happen. Making friends with elites can only be done if you are also half-hearted or extremely thick-skinned) It is not a fair-weather friend, nor a sauna friend, nor a nightclub friend. It is a true friendship. friends.

We have developed into such a model and are inextricably linked with some of my clients. The first one is He Jie, he is a famous lawyer who specializes in corporate mergers and acquisitions. We all work for Sino-Ocean Real Estate. Services, he was responsible for the real estate listing work, and I was responsible for preparing the listing image, so we got to know each other. He liked me and asked me to design something for their company. I had the opportunity to ask him for advice, because he is an expert in enterprise architecture. When I told him about my situation, he said that partnership is the only way to work because you are doing brain work and the company's balance sheet is almost zero. , your work is exactly the same as that of lawyers. A law firm can have a thousand people, and so can you, but it cannot be listed on the market, so you can form a partnership. (Blue Note: The important thing is to love learning and get to know people)

At that time, I didn’t understand what a partnership was. Lawyer He said he had seen the American Congress. I said he had, and he said it was like that. . I asked who the company listens to, and he said everyone? The minority obeys the majority, but the founders will have some privileges, such as the founder’s one vote is worth three votes. I said: What does it matter? Then the company doesn't belong to me anymore? He said: This kind of company is not yours in the first place. The core value of the enterprise is talents. When others leave, they take everything with them and you have nothing.

This is my initial understanding of partnership. It can be said that I rejected it and was very resistant to it. Isn't the joint-stock system okay? Pretending to be generous and giving some so-called dry shares, isn't it equivalent to a blank check? For the boss, it doesn't hurt. So I started to study and research this industry, and I discovered that the creative industry is fundamentally different from the traditional industry. The most important means of production in traditional industries is capital. The reason why you are the boss is very simple: I have capital. I rented the factory and bought the machines, so I am the boss. It is not easy for the employees who work here to be their own bosses. Even if you learn technology, management, and the market, it is useless because you don’t have capital. Therefore, the core thing of company law is to ensure the safety of capital (capital).

The creative industry is not like that, because this industry does not require capital, and the most important means of production in this industry is talent. As long as someone asks you to work, you can be your own boss, without having to worry about costs at all. Can you work at home if you don’t have an office? If not, you can work at Starbucks. It’s suitable for receiving customers and thinking about creativity, so those in traditional industries Management experience and methods are of no use to the creative industry, oh? You ask me to clock in? Specify my output or some other ridiculous task quota? You ask me to work overtime without any regrets? Then I won’t do it, okay?< /p>

Don’t listen to those bosses who lie to you about giving you shares. If they really give you shares, let them write your name and the proportion of shares held on the business license, and then the lies will be self-defeating. Because as long as you own shares of a company, you have the right to pay dividends. You don't need to go to work. You can just bring your accountant to him to pay dividends at the end of the year. This is stipulated by law. What the creative industries fear most is this kind of "dead people eating the living people". Once there are too many shareholders, a company cannot bear it and will definitely go bankrupt. After some study, I found Lawyer He and said that there seems to be only one way. Everyone at the same table pays for meals. AA system? This is a partnership system. He said: "You are very smart." (Blue note: When eating at the same table, everyone pays for it, which is a partnership. This metaphor is interesting.)

During this period, I asked Wang Zhonglei for advice again. At that time, I Working on designs for Huayi Brothers, he often comes to our company. I complained that designers have too many personalities and are really difficult to manage. He smiled and said: Is it difficult to manage directors or actors? Or is it difficult to manage designers? Of course I know that the first two are more complicated, so I knelt down and asked for advice.

He said: The key is that you people who open design companies are selfish and narrow-minded people. You have deprived designers of their right of signature and reputation, and designers will not get honors when they work for you. , if you don’t get a sense of accomplishment, of course you won’t be happy. People are not all about money. Look at your design industry. All famous designers are bosses. But how can designers still be creative after becoming bosses? Aren’t your creativity all those of ordinary designers? Why do you deprive them of becoming famous? Designers’ rights, you should help them become famous designers! (Blue note: What Wang Zhonglei said is really good. I should watch more of his interviews and videos. Also, designers of Lanlan Design must have the right to sign. , helping them become famous designers. Designers who become bosses often have no time to design, their creativity begins to decline, and people’s energy is limited. It seems that people have understood this for a long time, and there must be a solution to this. Look. Steve Jobs)

“But they are famous, what should I do if they leave me?”

“That is only natural, and no one is anyone’s slave! If you don’t do this, others will be faster. I will leave you." (Blue Note: Yes, no one can hinder the development of others. Only successful people cannot hinder the development of colleagues. Only by establishing a good platform and mechanism can everyone develop. Selfishness and narrow-mindedness are The enemy of enterprise development. )

So, to be fair, the structural reform I designed in the morning was not difficult, but it took me three years to truly distribute my business to my partners. Its purpose is to rely on talents, protect talents, and retain talents. (Blue note: It’s easy to understand the truth but difficult to implement it. Can’t Wei Lai’s partners feel his struggle? Impossible. So, now half of his first batch of partners are gone, which is one or two compared to Jack Ma’s 16 Ten years are still left, Fosun is the same, you still have to have a big mind) Its approach is to allow a young person who is interested in the design industry to become a famous designer in China in 5 to 10 years, so that design can become a lifelong dependence. careers that make our partners members of the upper class.

I want Morning Design to become China’s Huayi Brothers. Ten years later, if you search for famous Chinese designers online, if there are 50 people, 25 of them are from Morning Design, and the other 25 are bosses of other companies. . Haha, if that were the case, I would have succeeded! It's like Wang Zhonglei is not an actor or a director, but it does not hinder his performance in that industry. (Blue note: Watch Wang Lifen’s interview with Wang Zhonglei. At the peak, Wang had more than 10,000 extras, and he managed the most people. Wang laughed and said: As many people as you are the boss, you have to pay wages to as many people as you want. Wang is an operation and management business. People)

I also learned production management from Wan Jie of Yachang, learned the art talent agency system from gallery owners, and learned how to scale up with Mr. Li from Zhihong Group (the number one brand of educational books in China)

p>

To put it simply, partnership is the most primitive form of cooperation in business, but it is still a must in many industries, such as law firms, fund management companies, architect firms, accounting firms, etc. Its survival and maintenance do not rely on contracts, but on fair distribution systems, democratic decision-making models, and friendship among partners. (Blue note: You can learn more about these.)

The partnership system is a parliamentary system, and its shares cannot be taken away. When you leave the team, you can only take everyone's blessings with you. That is to say, after 15 years, when I retire, Morning Design will no longer belong to me except for giving me a lifetime honorary employee certificate, and the shares that originally belonged to me will be re-divided equally. (Blue note: In fact, this form may not be accepted by others. It is still a model of dividing money according to working hours, and there is no one-and-done dividend model. Greatness is achieved through hard work, and someone must sacrifice. Even Buffett, Gai Xian, Zuckerberg, and Niu Gensheng, They all decide to donate their shares after receiving huge profits and shares for several years. It is difficult for normal people to give up what they deserve at a young age, or they have already earned enough fame and money when they are in office. This will still lead to quick success. Take action)

This is what we said at our partners’ meeting last week. We must improve the democratization of our various decision-making systems as soon as possible, and wait until we, the founders, retire. A beautiful morning for the young man who succeeded. If that's the case, the six of us have created a great company for the Chinese design industry.

The reason why I am able to get to where I am today is because I was tired of the low-end designer life when I started my business.

I solemnly tell you today that I am no longer a designer. I have rarely designed anything since 2003. Those works are all masterpieces of my partners and designers from Morning Design. You don’t have to like me. Slander me, but don't slander them. They are the most outstanding designers in contemporary China. Who am I, you ask? I am the most outstanding contemporary design entrepreneur in China. (Blue Note: The same is true for Bao Yimin. When you design to a certain extent, you will find that design is very small and an unimportant part of business operations. There are other factors that determine the life and death of the company, which often turn to entrepreneurs. White Horse Han Ziding, Same thing.)

Finally, I want to pay tribute to the Washingtons, because they created not only political power, but more importantly, the rules for maintaining equal rights. This rule of natural human rights has lasted for 200 years. Year, it seems okay so far, after all, we haven’t figured out a better way yet. Most of the commercial design we engage in, as well as all scalable intellectual work, was born in this country.

Partner System Sample 3

In the past few years, we talked about professional managers, but today we talk about partners.

These two concepts are actually the earliest Western concepts. "Professional managers" are a product of the era of big industry, closely related to traditional manufacturing, and were later extended to other fields, while "partners" were first produced in service industries, including lawyers, accountants, financial analysts, etc.

An important background reason why China is talking about the partnership system today is that we have entered the era of mobile Internet entrepreneurship. A distinctive feature of this era is that technology and thinking are updated and iterated very quickly, and companies learn and grow very fast. This requires a company to find partners to jointly resist risks, assume responsibilities, and make up for each other's shortcomings. , work together to move forward. When talking about this point, Mao Daqing also said: "Why have partners become so important in China today? It is because a large number of new companies are constantly growing. There are as many as five or six hundred new start-up companies in Beijing every day. In In this state, everyone is constantly iterating and updating, constantly growing out of competition, the learning cycle becomes very short, and it is necessary to grow quickly.”

At this time, traditional professional managers are no longer suitable. So important. When talking about the difference between the two, Ferrodi said that a manager's duty is to find out what makes an employee unique and then put him in a useful position, but a partner's job is obviously more many. In fact, it's more than that? Professional managers can create and enjoy, but they can't bear it with you when your company encounters huge risks. A professional manager is synonymous with the professional division of labor in an enterprise. He will uphold the principle of professionalism and only do his own thing well, without caring about the affairs of others or other departments. As partners with the same interests, partners can embrace the uncertainty of the company's future and adapt to the challenges brought about by uncertainty.

What kind of partners does a startup company need?

Today is no longer the era of working alone and being a hero. Bao Aile gave an example. She has a partner in the Internet finance industry. A friend who started his own business has reached the D round of financing, but he has no partners. In fact, this friend had a partner with rich e-commerce experience before, but they parted ways again in less than a year. One of these two people has a strong ego and strong drive, the other has keen insight, but due to some differences they did not finally come together.

Then the question is: What kind of partners does a startup company need?

Bao Aile took the partnership system of 3W Cafe as an example. In the first stage, there are three important partners, and they are very complementary. One has experience in Internet company products, one has experience in strategy, and the other has experience in market operations. Moreover, the personalities of the three people are also very different, so various quarrels are inevitable. However, because they are based on the same lofty ideal, after a period of debugging, they can understand each other in a fluctuating range. Adapt to each other and finally enter a harmonious state of integration.

This is what Mao Daqing and Long Yu agree with. They also believe that a startup company cannot find homogeneous partners, but should find partners with different genes, different knowledge, and possibly different experiences. , that is to say, your partners must be more colorful.

However, partners must have a common philosophy and vision. Only in this way can they become a rope, reach the end, and form the most fundamental back-to-back trust.

How to find such a partner? Mao Daqing believes that the founder’s circle is very important now. This society is a society with a circle culture. The founder should come into contact with a wide enough group of people to form enough Broad horizons and perspectives, and find suitable partners. "Some (partners) are classmates, relatives, and fellow villagers, and some don't know each other at all, but they gathered together quickly. I think this is ability and fate, which cannot be obtained by hard work."

< p>What do start-up companies do to retain partners?

Mao Daqing said that he had this observation: "Entrepreneurship is now a fashion. When I go out and say that I am an entrepreneur, I feel extremely glorious. Even though I was a professional manager, I was dejected. "In fact, this also implies the following question: What do partners, who are also entrepreneurs, value most? There is a golden light in the eyes of partners. What kind of golden light is it? Something?

This golden light is of course a dream, the kind of passion created for dreams.

What can be done to retain partners? Of course, it is to create a platform for them and give them room for development and channels for advancement. Mao Daqing said: "This channel is not about rising to a certain position. The most interesting thing about the partnership system is that you are not interested in the position. If you are interested in the position, this company is not a partnership company. Tomorrow I will be a vice president or senior vice president." President, executive vice president, etc., you don’t even want to hear these in a partnership company.”

Bao Aile also shared the experience of 3W Group. She said 3W is a complete system that integrates entrepreneurial cafes, incubators, entrepreneurial funds, brand promotion, talent recruitment and other businesses. There is a person in charge of each piece of business, and this is a bright line. The hidden line is that all businesses are connected and closely connected with each other. This is equivalent to giving these partners enough autonomy and giving each of them a platform for free development. The partners will naturally be very motivated.

The benefits of this are self-evident. Xiaomi can also be said to be a typical company with a partnership system. Several partners are responsible for different fields. This system has enabled Xiaomi to develop extremely fast and become an Internet company with a market value of tens of billions within five years.

This is just as Mao Daqing said: "A good startup company should make the cake bigger, rather than letting everyone divide the cake. You should make the cake bigger and bigger, so that every (partner) can Everyone has their own cake, and it becomes a bigger and bigger cake. It’s not about how to divide the cake. Tomorrow you come up and squeeze me, and I come up and squeeze you. This is the problem of traditional enterprises. ”

So, startups can only retain outstanding talents, turn them into partners, and give them a platform for development. This is the "living water" of business culture.

The above is what the editor shared today, I hope it can help everyone.