What is the water source event of "Baisui Mountain" in Jing Tian?

Shenzhen Jing Tian Company claims that every bottle of bottled water put into the world and China absolutely comes from the production base of Baisui Mountain in Luofu Mountain. It's just "bottled mineral water supplied to Guangzhou and Shenzhen markets comes from the mineral water source of Maofengshan water system in cooperation with two local water plants in Guangzhou." However, on September 3, 20 12, the promoter delivered a leaflet issued by the company in Guangzhou, which still only said that "Jing Tian Baisui Mountain natural mineral water was bred in the hinterland of Luofu Mountain, a national scenic spot, and was collected from the rock fault zone below 160 meters deep in the stratum", but the source of bottled water was not clear.

Not only that, except Guangzhou and Shenzhen, the bottled water sold by Jing Tian Company in Wuhan, Fujian, Tianjin and other places did not come from Luofushan production base. As branches or agents of Jing Tian Company, Fujian Putian Jing Tian Food & Beverage Co., Ltd., Wuhan Jifu bottled water distribution Co., Ltd. and Tianjin Xingyi Zhongtian Trading Co., Ltd. all confirmed to reporters that the water source of Jing Tian bottled water in the local market is local materials. In the above places, many dealers advertise in the name of "Luofu Mountain" rock water.

Dong Jinshi, executive vice president of the International Food Packaging Association, said that it is difficult to guarantee the quality of mineral water if it is produced by foundry. The requirements for the foundry may not be as high as those in the country of origin. However, the production in the foundry can reduce the cost, and there is no need to pay the cost of protecting water sources and ensuring water quality.

Changbai Mountain

At the moment when "ice bucket" challenges the fire, the drinking water industry is surging again. This time, the protagonist is not Nongfu Spring and Yibao, but Jing Tian Baisui Mountain. However, the "truth" of the incident does not seem simple.

A week ago, the user who reported that Shenzhen Jing Tian must win reported Shenzhen Jing Tian Food & Beverage Co., Ltd. (hereinafter referred to as Jing Tian Food) through Weibo.

According to the report materials provided by Jing Tian Food, "hundreds of billions of yuan bottled natural mineral water in Baisui Mountain is marked with false origin" and "reservoir water and surface water are used to make inferior ones, and the fake ones are confused with the real ones, artificially making fake natural mineral water". The materials also provide more than ten photos called "evidence" and the "illegal" behavior of the general agent of Jing Tian Food in Inner Mongolia.

"I can provide anything you need to know." On August 15, one of the real-name informants was telling a new financial reporter.

Founder called himself a "consumer" and chose his real name to report it because he felt that "it is everyone's responsibility to safeguard national food safety". When asked for more details, Founder said that "the first reporter Li Tiejun needs to be contacted for details".

Judging from the location of the mobile phone numbers of several real-name informants, this is a "report" that spans many places. Founder's mobile phone number shows that its location is in Wuhan, Hubei Province, Li Tiejun is in Huizhou, Guangdong Province, and the other three are in Jiaozuo, Henan Province and Shangqiu, Henan Province.

The content of the report was quickly spread by employees in the FMCG industry. After reading the materials, most of the employees' reactions are "made by competitive companies" and "made by agents, and there is not enough food in Jing Tian". None of the practitioners questioned doubted the incident itself, only the original intention of the informant.

"Will you report if you don't touch your interests?" A practitioner asked. He also said that which manufacturer is ok? Many factories just shine, and insiders know what is going on.

In response to the real-name report, Jing Tian Foods subsequently issued a statement in the official Weibo, saying that "the report letter is completely inconsistent with the facts and is purely fabricated. Our company has reported the case to the relevant public security organs and will investigate the legal responsibility of the relevant personnel. "

On August 17, Jing Tian Food countered the "real name report" for the second time in the form of words and pictures, saying that "surface water and reservoir water cannot be processed into natural mineral water"; And announced its three bottled mineral water producing areas in Baisui Mountain, which are the production bases of Huizhou Luofu Mountain Range, Guangzhou Aofeng Mountain Range and Ningbo Siming Mountain Range; It is also claimed that the photos of the production base provided by the informant are not true. ...

Jing Tian Food also emphasizes that surface water and reservoir water cannot be made into natural mineral water.

/kloc-On 0/8, "Reporting Jing Tian Will Win" once again released a long microblog report, saying that Jing Tian Food evaded the importance in the relevant response and asked it to disclose the exploitation amount, production capacity and sales data of its three water sources. In this long microblog, only Li Tiejun and Founder are real-name informants.

From this day on, for nearly a week, Founder didn't answer the phone of the new financial reporter. The same is true for whistleblowers such as Li Tiejun, and they have not reached the idea of verifying more details with them.

Surprisingly, on 22nd, Zhang Shengli, a "real-name whistleblower", received a phone call from a new financial reporter, but what he expressed was far from what he reported. He said that he lost his identity card when he was on a business trip two months ago. All the information about himself was accurate, but he didn't know the contents of the report.

He said that many media have been calling him these days, which has put him under great pressure. "If the report is true, I will still support them, but if not, it will damage my reputation." Zhang Shengli refused to disclose his occupation, saying only that he was not a builder.

On the evening of the 22nd, Founder sent a message back to the new financial reporter, saying, "My safety is not guaranteed, so I dare not turn on my mobile phone."

truth

Connecting flights all appear on the 22nd.

In response to the reported incident, Jing Tian Food replied to the new financial reporter that recently, Founder Li Tiejun and others published many articles on WeChat and Weibo, such as "Shenzhen Jing Tian Company's" Artificial "Manufacture of" Natural "Mineral Water, False Origin", and spread false rumors, which seriously damaged our brand image, company interests and the reputation of company executives. In view of his alleged defamation of our company, our company will not only report the case to the public security organ (which has been approved for filing) and investigate the criminal responsibility of relevant personnel according to law, but also formally start to investigate the civil responsibility of Li Tiejun, Founder and others according to relevant laws and regulations.

Chen Ye, deputy general manager of Shenzhen Food and Beverage Co., Ltd. said that the company has never used reservoir water and surface water to artificially manufacture natural mineral water. At present, there is no technology in the world that can artificially produce natural mineral water that meets the national standards from reservoir water and surface water. If reservoir water and surface water can be used to artificially produce natural mineral water meeting national standards, I believe all water enterprises in China will make mineral water, because mineral water is recognized as the best water.

At the same time, the Boluo County Government Information Network issued a notice in the name of Boluo County of the US Food and Drug Administration.

According to the circular, while Jing Tian's food was reported, the bureau quickly sent law enforcement officers to the Baisuishan production base in Luofu, Jing Tian for on-site inspection, and took water samples and sent them to Huizhou Quality Metrology Supervision and Inspection Institute for inspection. The test results show that: firstly, the mineral water source, production technology, workshop requirements, finished product warehouse conditions, inspection equipment and facilities, and production, inspection and sales records of the company have all maintained the requirements of the production license. The company did not use tap water and reservoir water to produce mineral water. Second, the indicators of the sampling samples meet the requirements of the national standard GB8537-2008 for Drinking Natural Mineral Water. The results of sample control analysis show that the composition and content of mineral water source in Baisui Mountain are consistent with the product index.

However, a senior industry insider who did not want to be named told the new financial reporter: "This announcement is not very convincing." First, there is a certain interest relationship between Jing Tian food and Boluo county government where its water source is located; Second, what should be tested is the bottled drinking mineral water of Baisui Mountain, which is randomly purchased in the whole country, not the water from the water source. Third, the third-party testing organization should issue a test report to see if it is consistent with the indicators marked on its label.

It is understood that Jing Tian food has developed rapidly in recent years and has been upgraded from a regional brand to a national brand. Its market distribution rate is very high, whether in large supermarket channels or roadside shops, the exposure of drinking mineral water in Baisui Mountain is very high. As far as the mineral water available in the market is concerned, Jing Tian Baisui Mountain has ranked first, with a large market share and sales volume. In this regard, some insiders also said that there are variables in whether the capacity of Baisuishan can keep up with market expansion.

According to public information, there are very clear regulations and requirements for the exploitation of drinking natural mineral water. Mining units must hold exploration evaluation reports, technical appraisal certificates, exploration licenses, technical appraisal approval documents, water intake licenses for drinking natural mineral water and other materials, apply for mining licenses to the departments (bureaus) of land and resources of provinces (autonomous regions and municipalities) according to law, and pay mineral resources compensation fees according to regulations. At the same time, the exploitation of mineral water resources must be carried out in strict accordance with the approved mining points and quantities.

In other words, when Jing Tian Food produces mineral water from its three claimed water sources, it should be mined quantitatively every day. If it is excessive, it is also against the regulations. "Due to over-exploitation, the mineral content in the water is not stable enough, and it is easy to destroy the local geological structure. But whether it is excessive or not is difficult to supervise. " The above-mentioned industry sources said.