Company Profile of Harbin Beer Group Co., Ltd.

Harbin Beer Group is a wholly-owned enterprise of the American Anheuser-Busch (AB) Company, one of the world's most important beer brewing companies. It is a core company with Harbin Beer Co., Ltd. and Harbin Beer. It is a large beer enterprise with an annual production capacity of 1.9 million kiloliters as its core brand. Harbin Beer Group currently has 13 large and medium-sized beer production enterprises and is one of the largest professional beer manufacturers in mainland China. In 2002, Harbin Beer Group Co., Ltd. was listed on the Hong Kong Stock Exchange. Later, it was continuously rated as the best listed company in 2002 and 2003 by the Hong Kong Stock Exchange, and even won the first place.

Harbin Beer was born in 1900 and is China's earliest beer brand. Since 2002, it has been continuously rated as "China's famous brand product" by national authoritative agencies. Harbin Beer Group has always been in a state of healthy and rapid development by implementing its brand strategy and gradually establishing a complete and extendable three-dimensional marketing network as well as a business marketing model that can be expanded and promoted. Its strong development momentum and brand penetration have always made the company Peers were impressed.

Excellent products come from strict scientific management internally and efficient all-round services externally. "Making every bottle of beer satisfy customers" is the quality criterion and service commitment of every "Harbin Beer person". Harbin Beer Group not only took the lead in realizing computerization of production management and a fully automated production system in the production process, but also established a two-in-one composite management system of ISO9000 and ISO14000, improving management standards and achieving green and environmentally friendly production.

While strengthening quality management, Harbin Beer Group pays more attention to the establishment of a full-service market service system, introduces new marketing concepts and methods, and continuously introduces new products through a series of scientific marketing methods to ensure Meet the needs of consumers with different preferences. Harbin beer not only sells well in all provinces and autonomous regions across the country, but is also exported to more than 10 countries including the United Kingdom, the United States, Russia, South Korea, and Hong Kong and Taiwan in my country, continuing to interpret Eastern classics on the international stage.

Pure and refreshing taste, clean mouthfeel, and high-grade image - the century-old brand Harbin Beer has a new history and is winning the trust of more and more consumers in an increasingly broad market space. Praise and love.