Promoting liquor, how to sell the liquor?

I think we must first define our own wine, what kind of consumer groups are low, medium and high-end suitable for? If we want to promote Chinese liquor, the most successful one in marketing is Jinliufu, so advertising is essential. After you decide to position your wine, you can ask the manufacturer for advertising and promotion fees. Then you decide whether to enter the restaurant market or go into a market such as weddings. Theoretical things are still necessary. You have to study the theory, combine it with your own products, and then find your own marketing methods, so you still need to refer to the following content:

With the improvement of people’s living standards With the improvement of food quality, people pay more attention to nutrition and science in diet, and pay more attention to taste and personality. Today, when consumption is gradually becoming more rational, the cultural aspects of liquor are constantly improving, from hero culture to loneliness culture, from hospitality to gifting, from blessing culture to luck culture, as a function of weddings and funerals, festivals, gatherings with friends, and visits to relatives and friends. One of the leading products. The approach of the Spring Festival has made the current competition for liquor very fierce. In order to win more markets, liquor marketing must not only be deeply segmented in terms of communication and channels, but also pay attention to terminal sales and do a good job in closing the door. Because of the pull of advertising Marketing must be more effective in conjunction with the “push” of the terminal. 1. Seize terminals

Liquor terminals are reflected in many aspects. According to the traditional analysis, they mainly include hotels, stores, bars, supermarkets and department stores. If we expand our ideas and implement grafting marketing, its terminals can Extending to wedding photo studios, tobacco stores, outdoor, etc., to market and seize terminals, firstly, the terminals must be segmented into ABCs for classified management; secondly, promotions need to be carried out strategically, such as serialization and vivid Product arrangement, such as promotions for different targets, such as bundled sales, etc.; third, we must use personnel to promote at the terminal and promote outdoors, which not only attracts customers to come in, but also takes the initiative to go out. 2. Terminal refinement

Hotel terminals are a battleground for liquor merchants. There are three main groups for hotel terminal promotions:

First, mainstream hotel owners. The consumption of liquor, especially mid- to high-end liquor, is mainly concentrated in hotel terminals. The role of hotel owners in liquor sales is crucial. For liquor to enter a hotel, in addition to giving the hotel a huge entrance fee, it must also carry out promotions for hotel owners. Only in this way can the product be directly promoted to consumers through the hotel owner on the one hand, and ensure that the product is sold in the hotel on the other hand. Activities carried out by the hotel can proceed normally. Direct benefits are given to hotel owners at the terminal to stimulate the enthusiasm of hotel owners to promote new liquor products. The two common methods are mainly distribution rebates and sales rebates to meet the psychological expectations of hotel owners. For example, for hotels that have reached a certain amount of sales, hotel owners will be organized regularly Travel and prepare hotel management, employee management and other related training for participating companies.

The second is hotel promoters or waiters. The last step in the liquor sales process is for hotel promoters or waiters to successfully recommend the product to consumers. This is the most important step in product sales, especially liquor products, and it is also the final "final touch." Employing full-time promoters with good image and promotional skills in hotels can largely support the brand's word-of-mouth publicity, enhance the consumer image of the product brand, and effectively shorten the distance between the product and consumers. It is necessary to recruit young female full-time promoters who are dignified, decent, good-looking and fluent in language expression, and design uniform clothing for them that is simple yet elegant. The style must be consistent with the product brand style, so that they can be familiar with the quality of promotional products. and brand connotation, especially the wine culture contained in product packaging, allowing them to spread its inner cultural connotation when recommending products. At the same time, full-time promoters can organize some entertaining programs in the hotel, such as setting up karaoke in the hotel. ok deck, consumers who drink this brand can choose a full-time promoter to sing, or request songs for friends on the spot, or participate in lucky draws and other activities at the dinner.

The third is hotel consumers.

The ultimate goal of terminal sales is to allow consumers to purchase products. In the process of consumer promotion, many innovative promotion strategies can be adopted, such as playing a "coin" storm and setting foreign currency or RMB in the bottle; such as launching a prize promotion, Use the form of scratch cards and gift giving to set up different award gifts with great cultural and collection value, collect cards and win prizes, etc. For example, place a beautifully designed foil bookmark inside each bottle of wine, or design the product packaging It becomes an exquisite classic collection, and when setting up gifts, you must pay attention to its culture, value, and taste.