Which industries have more important marketing departments and higher remuneration?

The status of marketing departments in different industries and companies is different. Some industries generally pay more attention to the marketing department, while some industries do not. Which industries value marketing departments? Based on the author’s observations and experiences. The home appliance industry (black appliances, white appliances) and the fast-moving consumer goods (food, daily chemicals, health products, alcoholic beverages, etc.) industry pay more attention to the marketing department, and the status of the marketing department will be relatively high in these industries. In industries such as building materials and industrial products, the status of the marketing department will generally be low. The pure marketing department also has little role. There is also limited room for development. Why does the marketing department in the home appliance and FMCG industries have a relatively high status? It is mainly related to the market development degree of these industries and product consumption characteristics. The market competition between home appliances (mainly large appliances) and fast-moving consumer goods is generally fierce, and the market is highly developed. In the marketing behavior of enterprises, they cannot simply operate the market by marketing the first 3Ps in the 4P combination. They must try their best to do so. Promotion (promotion in a broad sense). This creates greater room for marketing staff to perform. At the same time, companies are also willing to invest more resources to operate the market. On the other hand, the consumption characteristics of the home appliance and fast-moving sales industries determine that the status of the corporate marketing department will be relatively high. Because home appliances and fast-moving consumer goods are products that attract high attention from consumers, they are closely integrated with consumers’ daily lives. Consumers' brand awareness and brand recognition will be relatively high. For example, shampoo in daily cosmetics, consumers will pay more attention to it in daily life, and the brand recognition will be higher when purchasing. If it’s not Head and Shoulders, it’s Rejoice, etc. There is not much room for selection of some unknown brands. Although competition in the building materials and industrial products industries is becoming increasingly fierce, it is still relatively primitive compared to the home appliances and daily chemical industries. More importantly, the particularity of consumption of building materials and industrial products determines that they are industries that attract little attention from consumers. Consumers only pay attention to specific brands when making a purchase. Therefore, companies usually cannot spend too much energy and resources on marketing. And will pay more attention to investment in product production and channel construction. At the same time, building materials and industrial products have the attribute of "production means", that is, they are semi-finished products, and consumers' brand awareness cannot be too strong. Of course, different companies in the same industry attach different importance to the marketing department. Among the home appliance companies, Haier and Hisense, because they directly control the terminal mode, pay more attention to the work of the marketing department, and the functions of the corporate marketing department are also relatively powerful. . Since Gree is a manufacturer joint venture model, the company's marketing department focuses on national brand building. Regional promotion work is left to local associated companies. Therefore, Gree’s marketing department is considered one of the weakest companies among the home appliance giants. Similar ones include Zhigao, etc., and I will not go into details here. In the same building materials industry, companies also attach great importance to the marketing department. Some building materials companies do not have a marketing department at all, and some so-called marketing departments are simply material production departments. The responsibilities of the marketing departments of some building materials companies include production, terminal construction, promotion, training, and market research. Only a big platform can make a big difference. Home appliance companies or fast-selling companies (such as Procter & Gamble) have high platforms. Some of the company's marketing activities often become the focus of public attention. For example, the "Super Girl" planned by Mengniu and Hunan Satellite TV not only made Mengniu's influence Enhance. The company's marketing personnel also have a greater sense of accomplishment. No matter how much the building materials industry struggles, it will only attract attention within the industry.