Zhengzhou business school trump card major

Zhengzhou Business School's ace majors include but are not limited to the following fields: international business, marketing, finance and investment, accounting and auditing, logistics management, etc.

1. International Business Major:

The major of international business is devoted to cultivating senior business talents with the background of transnational operation and international trade. Students will learn the theory and practice of international trade, and gain knowledge of international marketing, international economic law and international trade strategy.

This major trains students to have certain skills such as business negotiation, market analysis and prediction, and cross-cultural communication. Suitable for all kinds of multinational enterprises, trading companies and foreign trade departments.

2. Marketing major:

Marketing majors focus on cultivating students' comprehensive abilities in market research, brand management, advertising media and sales management. Students will learn marketing strategies, consumer behavior, marketing promotion, etc. , and master the ability of market analysis, marketing planning and marketing activities.

Graduates majoring in marketing can be employed in advertising companies, consulting companies, market research companies, sales departments and other industries.

3. Finance and Investment Major:

Finance and investment majors are committed to cultivating financial professionals with financial theory and practical knowledge. Students will learn the knowledge of financial market, securities investment and financial risk management, and master the skills of financial market analysis, portfolio management and risk control.

Graduates of this major can work in banks, securities companies, insurance companies, investment funds and other financial institutions, engaged in financial analysis, investment management, risk assessment and other work.

4. Accounting and auditing major:

Accounting and auditing majors train students to master knowledge and skills in financial accounting, management accounting, auditing and taxation. Students will study accounting standards, financial statement analysis, corporate tax planning, etc. , have the ability to prepare and analyze financial statements, and can conduct financial audit and tax consultation.

Graduates of this major can engage in accounting and auditing in enterprises, institutions, accounting firms, auditing institutions and other fields.

5. Logistics management major:

Logistics management majors pay attention to the theory and practice of logistics and supply chain management, and cultivate students' professional knowledge and ability in logistics planning, transportation management, warehousing management and supply chain coordination.

Students will learn logistics management theory, logistics system design, transportation organization and management, and have the ability of logistics planning, logistics operation and supply chain coordination. Graduates of this major can engage in logistics management and operation in logistics companies, supply chain management departments, warehousing enterprises and other fields.