The entrepreneurial story of Hu Weiwei, the founder of Mobike

About the entrepreneurial story of Hu Weiwei, the founder of Mobike

The entrepreneurial story not only tells the experience of the entrepreneur, but also tells everyone the skills, experience and ideas in starting a business, so that latecomers can learn from it And learn from it, according to your own situation, combine or learn from it to achieve the purpose of entrepreneurship. Next, I will sort out the entrepreneurial story of Hu Weiwei, the founder of Mobike, for your reference only. I hope it can help you!

Mobike’s 80 users are born in the 1980s and 1990s, and more than 10% are born in the 1970s. These users are deeply influencing Mobike, and even a group of "Mobike hunters" have emerged who report illegal parking.

“China is a hot spot for entrepreneurship.” In the Mobike office area located in the 768 Park in Zhongguancun, Beijing, Hu Weiwei sat in front of the background wall with the words “mobike” printed on it and mentioned this many times. sentence. Wearing a gray sweater, black corduroy pants, burgundy stockings and running shoes, with long black hair hanging naturally on both shoulders, you would think that this is an ordinary "post-80s" girl, perhaps the same as you imagine an entrepreneur. The image is very different.

In the context of mass entrepreneurship and innovation, more and more young people are starting to start their own businesses. "I have been working in the automotive media for 10 years and have been exposed to technology for four or five years. My personal experience has made me think about what the future of travel will be like." Speaking of his entrepreneurial experience, Hu Weiwei said, "I also bought a bicycle and rode on it. After work, it is very inconvenient to move around. Can personal travel realize the renaissance of transportation? Accessing it anytime and anywhere is my need. "

"It's called Mobike, and I call it mobike in English. Put it on the street, it can be used by everyone, and it only costs one yuan to ride away." Hu Weiwei said that from the time she had the idea at the end of 2014 to the registration and establishment of the company in early 2015, she spent a lot of energy. Find investment, build your own factory, set up your own R&D team, and produce a smart and exclusive bicycle.

A. Join the bicycle business

In 2016, Xiangxiang Bicycle accidentally became the project that stood out in the spotlight, among which Mobike raised hundreds of millions in financing within one year. US dollars, and its investment institutions include first-class investment institutions such as Sequoia Capital and Hillhouse Capital, as well as Internet giants such as Tencent. The founder behind it, Hu Weiwei, has also come into public view.

Hu Weiwei was born in Dongyang, Zhejiang in 1982. His parents were in business. After graduating from the Journalism Department of Zhejiang University City College in 2004, she worked as a media automotive reporter for nearly ten years. After transforming from an automotive reporter to a technology reporter, Hu Weiwei feels that the automotive industry will undergo tremendous changes. With the support of the boss of Geek Park, she resigned and founded a new technology media called Geek Car.

One day in 2014, a friend of Hu Weiwei who worked at the Mercedes-Benz China Design Center told her that there would be a wave of innovation in personalized travel tools in the future. Li Bin, chairman of NIO, asked her if she had ever thought about developing a shared travel project.

"I felt like I was hit. I immediately said I wanted to do this, and then Li Bin invested in me." Hu Weiwei said that she had seen similar projects abroad, and As a user, I have a deep understanding of the pain points of domestic public bicycles: the bicycles do not look good, it is troublesome to apply for a card, and you have to go to a fixed location to pick up and return the bicycle.

Hu Weiwei told Zhang Peng, the founder of Geek Park, about this matter, but Zhang Peng looked at her and said, "Are you crazy? This is a big trap." Zhang Peng’s biggest objection at the time was that all Mobike’s bikes would definitely be stolen, so it was better to break through at a single point.

Can you make a free bicycle that has no fixed piles and can be picked up and returned at any time? Hu Weiwei quickly formed a team and roped in a friend who worked as a technician at Ford as a partner.

B. Consider details from the user’s perspective

After the product was designed, Mobike began to look for manufacturers.

At the beginning, we were looking for some traditional bicycle companies, but these companies either lacked sincerity enough, treated Mobike as a "rookie", and proposed some accessories at prices far higher than the market level, or they were not very enthusiastic. Hu Weiwei's requirements are equivalent to innovating bicycles. For traditional manufacturers, it means re-adjusting production lines, training workers, and restructuring supply chains and quality standards.

When designing the bicycle, Hu Weiwei put forward several requirements: first, solid tires, so you don’t have to worry about punctures; second, there are no chains, so you don’t have to worry about them falling off; third, the body should be all aluminum, so you don’t have to worry about accidents. rust. After several rounds of design comparisons, the design plan of a car designer who loves cycling was finally adopted.

So Hu Weiwei tried to do the same thing as "saving computers" and went to the market to find someone to assemble it. She came to the largest bicycle market in the north in Tianjin and found that she could find all kinds of accessories there, but she still couldn't find a company willing to cooperate in depth with Mobike.

In the end, Hu Weiwei was forced to make up his mind to set up a factory to produce bicycles.

C. Activate the creativity of the bicycle industry

"Dr. Schwartl?nder, the representative of the World Health Organization in China, visited Mobike for the first time and chose the 'Metro Mobike' He said that the coolest thing about Mobike is that it allows people who have not ridden for a long time to start riding again. "Hu Weiwei said that during the G20 Science and Technology Innovation Ministers' Meeting last year, Ms. Duncan, the Canadian Minister of Science, was excited after learning about Mobike. He said that he was very happy to see young people in China doing such a meaningful thing.

Each car has GPS positioning. You can find the car closest to you by opening your phone, scan the code to unlock it, and ride wherever you go. From the classic version that relies on riding for charging to the lite version that uses solar energy to charge, relying on "smart lock big data", Mobike has been walking on the road of innovation. "Mobike is first and foremost a technology company, providing dockless smart public bicycles for everyone in the era of the sharing economy," Hu Weiwei said.

From the initial production of 300 bicycles a day to the current production of tens of thousands of bicycles, Mobike has become the world's largest intelligent shared bicycle operation platform and one of the world's largest mobile Internet of Things operation platforms. Hu Weiwei is confident in Made in China. "I never thought it would be so fast! The largest and most complete bicycle industry chain is all in China. Without the infrastructure of Chinese factories and the participation of various talents, it would be impossible to realize original design in such a short period of time." The creativity of the bicycle industry has been activated, which has also led to the attempts and applications of China's Internet of Things in new fields.

Many cities have now added bicycle parking spots and set up recommended parking spots for Mobike bicycles, moving towards the direction of bicycle-friendly cities. The "Mobike Community" concept pioneered by Mobike will promote in-depth cooperation between Mobike and community property teams. Through the construction of community hardware and services, they will jointly enhance the green, environmentally friendly and humane experience of the community, allowing the community to Residents can better enjoy healthy, fashionable and environmentally friendly travel services.

D. The doorway in urban micro-operations

Nowadays, Mobike has become very popular, but although the market is big, the cake is not easy to bite.

Since its operation, Mobike’s bicycles have often been stolen, and some have been carried away by garbage pickers and sold to scrap stations. There are also people who ride bicycles to their communities or even to their own homes for private use. Some ride to the parking lot or train station waiting hall, and the bicycle is either taken away by the urban management, or because the location is too remote, subsequent users cannot find the bicycle, causing the bicycle to become a "zombie bike." There are also some black motorcycle dealers and black three-wheelers who feel that their business has been robbed by Mobike, so they send people to tear off the QR codes on Mobike or spray them with black paint.

To this end, Mobike has introduced credit score regulations: 20 points will be deducted for one random parking. If your score is lower than 80 points, the cost of using the car will be calculated as 100 yuan for half an hour; you can report others by taking photos If you stop illegally, you will be awarded credit points. If you reach 80 points or more, the price will be restored to 1 yuan/half hour.

Mobike’s 80 users are born in the 1980s and 1990s, and more than 10% are born in the 1970s.

These users are deeply influencing Mobike, and even a group of "Mobike hunters" have emerged who report illegal parking.

These phenomena make Hu Weiwei very excited. She believes that Mobai is likely to inspire other emotional elements in users in the future. But she said that Mobike still doesn’t know how to operate these “chemical reactions” between users and Mobike.

However, capturing and operating these "chemical reactions" is crucial to Mobike. How to explore more possibilities from these people is the imaginative space for Mobike's future business model and product model, and it is also the lowest foundation for building Mobike's ecosystem.

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Hu Weiwei, female, Han nationality, was born in Dongyang, Zhejiang in 1982. She graduated from the Journalism Department of Zhejiang University City College and is the founder of Mobike.

In 2004, after graduating from the Journalism Department of Zhejiang University City College, Hu Weiwei entered the Economic Department of "Daily Economic News" and became an automotive reporter. Later, he worked for "Beijing News", "Business Value" and "Extreme". Science Park"; founded Beijing Mobike Technology Co., Ltd. in January 2015; Mobike was officially launched on April 22, 2016 and put into operation in Shanghai, and officially entered Beijing on September 1; March 11, 2017 On May 4, he participated in the recording of the cultural and emotional program "The Reader". On May 4, he was named a National Outstanding Youth for Innovation and Entrepreneurship. On May 26, he won the Annual Emerging Figure Award from the China E-Commerce Innovation and Development Summit. In May 2018, she was selected into the "25 Emerging Asian Women List" in Asia by Forbes magazine.

On December 23, 2018, Hu Weiwei resigned as Mobike CEO due to personal reasons. On December 29, he was appointed as the director of WKUP Bicycle. On May 13, 2019, Hu Weiwei was appointed as the supervisor of Shanghai Kaorui Technology Development Co., Ltd. ;