Porsche has repeatedly heard the news of "domestic production". After refuting the rumor, it pondered: Do you expect domestic production?

Recently, the news of Porsche localization came out, but not surprisingly, Porsche officials denied it again. 20 14 Some media broke the news that Porsche will be made in Ningbo Volkswagen Factory, which was also denied. So we can't help asking:

"Is it a good thing that Porsche is made in China?"

Speaking of this "scandal", it is actually related to the current policy of Hainan Free Trade Zone. The implementation of tax relief policy is undoubtedly a great temptation for an automobile enterprise that relies on imports. Hainan local Council will also enjoy a certain tax exemption policy, following Haima as another member of this "scandal".

On August 23, some media asked the person in charge of Haima Automobile for verification, and the reply was that Haima had not been in contact with cooperation and negotiation at present. On the afternoon of 24th, Porsche official said that there was no domestic plan. This time, the stock of Haima, a car company on the verge of life and death, rose sharply and turned red continuously on the 24th and 25th. In the morning of August 25th, st Haima's share price went up again, reaching 3.54 yuan/share.

Back to the matter itself, why did the news of Porsche localization come out frequently? On the one hand, at the annual meeting of Porsche Financial Report from 2065438 to March 2008, regarding the localization of China, Dr. Obermu, global executive director of Porsche (Dr? Oliver. Blume) said: "If Porsche sells more than 654.38 million+single models in China in the future, we may have plans." In 20 19, Porsche reduced this condition to 50,000 vehicles.

On the other hand, in February of 20 13, China surpassed the United States to become the largest single market for Porsche, with sales exceeding 70,000 vehicles in 20 17 and 80,000 vehicles in 20 18. So far, China has been the region with the highest sales volume in Porsche's single market for five consecutive years. It seems that the China market is very important for Porsche.

There are many problems to be considered in localization, and the market environment will change accordingly. In the domestic automobile market, when foreign automobile brands sell more than 50,000 vehicles in China, they have the implementation conditions of localization. At present, the brands that have not reached this condition are Lexus and Porsche. Lexus, which is also reported to be localized, chose to produce in other parts of Asia, while Porsche seems to have more concerns. ...

Consideration about cost. When answering the question about localization, a key node lies in the sales ceiling of 6,543,800 vehicles. At present, the sales volume of Porsche in the first half of the year is around 30,000, and the sales volume of 20 19 Porsche is around 80,000. Although the market prospect of Porsche has been steadily improving, there is still a long way to go due to the epidemic situation and the sinking of the automobile market this year. At the same time, Dr. Yan Apollo, CEO of Porsche China, said, "At present, the output of Porsche is not large, and the existing factory can basically meet it, and no factory will be built.

Brand tonality is very important. As we all know, once localized to meet the growing market demand, the price will inevitably be adjusted. However, as the car brand with the highest bicycle profit rate today, Porsche's goal is to maintain the sales profit rate of 15% in the future. Brand premium needs to remain stable, and many product attributes such as high-end, luxury, historical precipitation, sports genes and uniqueness should always be presented to the public. Judging from the current development track of Porsche in China, localization is obviously detrimental to its image.

Summary: The issue of localization should be considered by Porsche in the next few years, because China will also become the largest market for new energy in the future. With the deepening of vehicle electrification, Porsche will invest a lot of money to focus on the new energy market, which will also change the image of its products. Therefore, for the time being, we will not make localization, and future market changes are the most important factors.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.