Is Bright Dairy a State-owned Enterprise?

Bright Dairy is a joint-stock listed company with diversified property rights composed of state-owned, foreign capital and private capital. Full name Bright Dairy Co., Ltd. On May 28th, 20021,Bright Dairy won the highest quality honor in Shanghai-the 2020 Shanghai Mayor Quality Award (organization), becoming the first food enterprise to win an award since its establishment in 2008. As a national technological innovation demonstration enterprise, national technological invention award, "list of national key leading enterprises in agricultural industrialization", 2020 Shanghai Mayor Quality Award and "Most Brand Value" award.

I. Company Profile

It started at 19 1 1 year and has a history of 1 12 years. Is the leading domestic high-end dairy industry leader, and strives to become "the best dairy enterprise in China" by building the whole industrial chain.

Under the enterprise strategy of "stabilizing Shanghai, strengthening East China, being superior to the whole country and enjoying freshness", we have many brands such as Bright Cold Drink, Excellent Times, True, Excellent, Healthy Jcan, momchilovtsi, Youjia, Dairy Shed, Bright Youbei and so on.

Second, the whole industry chain

1, fresh milk source

The unique evaluation standard system of "Thousand Ranches" scores six major sectors: veterinary health care, breeding, feed feeding, raw milk quality, heatstroke prevention and cooling, and safe production.

2. Dairy processing

Bright Dairy has 20 factories. Based on AIB audit standards, combined with laws and regulations and industry risk management requirements, a unique factory quality management and evaluation standard was established.

3. Leading fresh logistics

Sixty-five comprehensive logistics centers have been set up in five regions of China, with a total storage area of over 6,543,800+0,720 square meters and more than 50,000 daily distribution terminal outlets.

4. Sales terminal

It has more than 2,000 dealers and 800,000 effective sales outlets. Modern supermarkets, door-to-door delivery and deep distribution channels are the main distribution channels of Bright Dairy, with an average annual sales growth of more than 15%.