How to promote your store on Taobao

Now we have fully entered the era of the Internet. Many people are enjoying the convenience that the Internet has brought to us. For example, online shopping is one of them. The convenience that the Internet has brought to us is considerable. Yes, we only need to go online with our mobile phones at home to browse products from all over the country, and after placing an order, we can get our own goods by waiting for express delivery. Therefore, many merchants are very optimistic about the Taobao platform and have settled in one after another, resulting in store competition. Intense, if you don't promote it, you can't have sales revenue, so today we will tell you how to promote your own store, how to promote your store on Taobao

Nowadays, more and more enterprises, merchants and individuals are opening After opening their own Taobao store, many store owners are waiting for customers to come to visit them after the decoration is completed. However, the online store is empty and there are only few visitors, let alone selling products. Guangdong Taobao e-commerce tells you that the main problem is not knowing how to promote online stores. This lies in marketing promotion. Here we will tell you how novices can promote Taobao stores. We divide the methods into two categories, one is paid and the other is free. Let’s talk about free products first, because most of you are small sellers and don’t have enough money for advertising. In addition, how to write a good online store introduction is also very important. 1. Taobao category optimization: There are quite a few people who look for things through Taobao categories instead of searching. So in order for your products to occupy a high position in the Taobao category, be careful when uploading the product. After uploading, check whether the attributes of the product are correct and complete. Is the title relevant to the category? Although this job is simple, this detail cannot be ignored. 2. Taobao search optimization. Users will search for things. For normal stores, most of the traffic comes from Taobao searches, so you have to learn how to make your store and your products rank when searching for specific product keywords. in front of. Taobao search optimization includes setting product titles, window recommendations, setting product removal time, striving to improve product dynamic ratings, increasing transaction volume, etc. These are tasks you do every day to promote an online store, but you are too lazy to do them and miss out on a lot of buyers. Which Taobao hosting company is the best in Shenzhen? Guangdong Taobao E-commerce will lead you from novice to proficient. Those things about Taobao paid promotion 3. Taobao customer promotion Taobao customer promotion is also paid, but the prerequisite is that there is a transaction before payment will be made. After the product is sold, a commission will be given to the other party. There is no burden on novices. Different from paid Taobao hosting, novices can try this method. 4. Promotion outside the site can be done through forum promotion, QQ promotion, QQ group promotion, email promotion, friendly links, blog promotion, etc. Yuetao e-commerce provides you with support and free sharing of promotional resources. What are the paid promotion methods? Yuetao E-commerce will give you some advice. 1. Diamond Booth The advertisements in Taobao are relatively high-end and cost a lot of money. I won’t focus on the Guangdong Taobao e-commerce here. Small sellers generally don’t need to consider it. A hit model is when a single product can sell more than 1,000 pieces in a month. If a single product wins, the transaction volume will be large, so the ranking will be good, and a single product will drive the traffic of the entire store. I believe everyone has heard that there is no Taobao without explosives. Because Taobao ranking is the most reliable. 2. Various Taobao activities. Guangdong Taobao e-commerce company reminds you that if you want to make something on Taobao, it depends on activities. Participating in one Juhuasuan transaction can exceed your sales volume in a quarter. Juhuasuan, gold coins, trial center, daily specials, apply every day. If you have connections, it's best to find some connections. It doesn't matter and apply often. 3. Through train: If you invest, there will be returns. Don’t be afraid of investing in through train. If you have confidence in your product, customer service, and conversion rate, you can boldly use the through train. If the money earned can be greater than the money invested, there is no harm in investing more. If the money earned is equal to the money invested, invest more. This will increase the reputation and transaction volume, which will help Taobao rankings. Taobao's operating method

One of the e-commerce models. The full name is Customer to Customer. Since two in English is the same as to in English, it is also called C2C. It means consumers sell to each other. Typical representatives are eBay and Taobao. Taobao: Between Leadership and Pressure There is no doubt that Taobao’s leading position in the C2C field has yet to be shaken by anyone. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward. In China's C2C market, Taobao's market share exceeds 60%. If you are in a traditional industry, Taobao can sit back and relax.

However, in the rapidly changing Internet field, such advantages are not an insurmountable barrier. As early as May 2006, when the "Zhaocaijinbao" campaign was frustrated, Jack Ma realized that such a market position was not stable and that competitors might burst out with astonishing energy and directly challenge Taobao's authority. In this way, being ahead becomes a pressure in itself. There are pursuers behind, and the road ahead is unclear again. No one tells you how to walk the road ahead. Every step you take becomes a cautious attempt. You may step into a vast world, or you may gain nothing. In the past year, Taobao has shown its courage in innovation. It acquired Koubei.com to launch classified information, vigorously expanded its brand mall, turned group buying into a channel, expanded its trading horizons to the world and launched a "global shopping" channel... It's hard to say how much direct benefit these attempts have brought to Taobao, but Taobao has learned what can and cannot be done. Relying on constant attempts, Taobao has maintained its leading position in small and small ways. For Taobao, there is another price for leading, which is huge capital investment. Regardless of whether Jack Ma's boasted investment of 2 billion is true, one irrefutable fact is that the financial pressure Taobao faces is becoming more and more obvious. Quietly, Taobao began to charge service fees for users who stayed in the brand/mall. However, the policy and resource tilt towards this part of the merchants, as well as the unconscious neglect of small merchants, made the free Taobao exist in name only. Obviously, free Taobao can no longer bear the huge financial pressure. Taobao store agent operation

It means that Taobao store owners (market stores and mall stores) hand over the store's sales and customer service, decoration, optimization, through-train, marketing planning and other work links to Taobao company for management, and the agent After the operating company's professionals review the store's qualifications, they will adopt promotion and marketing methods suitable for the store and products without violating Taobao's rules, effectively improving store traffic, conversion rate, and platform's comprehensive competitiveness. The contents of the service generally include 1. Online sales platform construction, market research/operation planning: determine the online sales brand positioning based on the brand and online consumer conditions, and formulate a three-phase plan. Project team formation: Wangying establishes a complete project team for each customer and assists the company in cultivating its own team. Settlement platform: Provide one-stop service for settling in high-traffic e-commerce platforms such as Taobao. Store design and decoration: Determine the design style according to brand positioning, and provide professional web design. Product placement on shelves: Upload product information to the online sales platform according to a certain template. Online store management standards: Establish online store rules and standardize operation and management

2. Brand marketing and promotion. Soft article implantation: Blogs, forums, and SNS soft advertisement implantation. Brand theme activity planning: launch regular theme activities and regularly participate in Taobao's fixed marketing activities. Marketing tool application: Taobao 123show, Taobao guest, video and other promotional tools. Circle marketing: The establishment of store SNS communities, such as independent sites for stores and consumers to interact (Taojianghu), product gang construction and maintenance, etc. SEM, SEO optimization: improve store click-through rate and conversion rate; store regular off-site promotion, etc. Advertising: Advertising plans and effect tracking feedback to maximize resource benefits, assisting companies in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism. Channel control: Maintain online brand image, rectify online infringement and piracy

3. Product photography and art services Shooting positioning: A professional visual marketing team provides suggestions and confirms style needs with customers. Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, and creative conception. Formal shooting: Professional models, indoor and outdoor shooting, tile shooting and other forms are available. There are two high-end studios in Hangzhou and Beijing. Post-image processing: color, proportion, structure adjustment; page finishing, adding design elements

4. Mall online store operation services Data analysis: statistical analysis of industry, brand, and store online sales data. Sales support: sales team formation, accurate sales and improvement feedback based on data support. Software support: Online store data is connected with the company's order and inventory system to achieve synchronized management. Distribution platform construction: Distributor recruitment and contact, distribution channels are rolled out. Logistics support: Provide logistics interfaces and provide training for customer logistics departments.

Store management software: Use store management software for daily store operations and monitoring

5. In-depth e-commerce strategy report Corporate e-commerce overall plan: Tailor-made a complete set of e-commerce from platform construction to brand promotion for customers Solution, choose the best channel integration. Construction of an independent B2C platform: An independent B2C platform based on Taobao's underlying data but with an independent domain name, with transaction and payment functions. Internet promotion strategy consultation: overall brand promotion plan formulation and investment budget consultation. Internet standard guidance: There are many rules that need to be learned on the Internet platform to ensure the normal operation of the store. Wangying will provide senior platform operation standard coaching services. Client company’s team training: Help clients develop internal teams to enhance the company’s own e-commerce capabilities.