20 17 model essay on talent demand survey report

Talent demand refers to the ability of society to need talents in a certain period and within a certain range. The following is the model essay of the 20 17 talent demand survey report I compiled for you. Welcome to reading.

20 17 model essay on talent demand survey report 1

The first part is the investigation background.

With the further deepening of China's reform and opening up and economic development, the marketing major has become more and more popular. Across the country, almost every university has opened this major; This rapid growth has led to fierce employment competition in the industry and increased the difficulty of one-time employment. At the same time, for employers, can students majoring in marketing be competent for daily marketing work and have certain professional qualities? Does the school's training plan meet the requirements of the employer? With the above problems, our department of business administration conducted a survey on the demand of marketing professionals by employers, paving the way for the next marketing curriculum reform.

The second part of the investigation content

The main contents of this survey are divided into three parts:

1, enterprise background information

2, the status of human resources in enterprises

3. Ask the enterprise to make a choice on the survey project options.

The third part of the survey shows that

1, survey population

Investigation is generally defined as all enterprises with import and export business that students of Grade 09 in our school can investigate. In view of the problem that the graduation destination of marketing students may not completely correspond to their majors, we also investigated some enterprises that have no import and export business.

2. Investigation and implementation

A structured questionnaire was used to investigate. The questionnaire consists of closed and open questions. For two of the topics that need to be sorted, we use the method of scoring statistics to get the highest score and the lowest score and then sort them. The investigation started on February 1 2009 and ended on March 8, 2004.

3. Questionnaire recovery

A total of 427 valid questionnaires were collected in this survey, and some questionnaires contained some blank answers, so questions with blank answers were not included in our statistics.

The fourth part of the survey results

1, enterprise background information

1 and 1 The business areas of enterprises are concentrated in the commercial and IT industries, and the service industry accounts for a large proportion.

Among the enterprises surveyed, 18 1(44%) belongs to the commercial field, 108(25%) belongs to the IT industry, and other fields account for 25%. Finance, securities, insurance, foreign trade agency, agriculture and tourism account for 16%.

In the questionnaire, 17 1 enterprises belong to service industry (43%), followed by 68 manufacturing enterprises (17%), 62 trading enterprises (16%) and 60 other enterprises (15%). The survey shows that the service industry ranks first with absolute advantage.

1, 2 From the nature of enterprises, private enterprises and individuals account for the vast majority, and most enterprises have fewer than 500 employees.

In the questionnaire, 17 1(47%) enterprises belong to private enterprises, and 135(37%) enterprises belong to individuals. State-owned enterprises account for 12%, and foreign-funded enterprises account for 4%. From the macro environment, in this society where various enterprises coexist, the number of private enterprises and individuals is on the rise. On the other hand, considering that our students are graduates of higher vocational colleges, many large enterprises and foreign-funded enterprises may only rely on our students to get in touch with relevant personnel for investigation. At present, the enterprises where students practice are mainly private enterprises and individuals.

2, the enterprise human resources situation

2. 1 Bachelor degree or below.

80% of the employees in the surveyed enterprises have a bachelor's degree or below. Among them, there are 346 undergraduates and 357 junior college students, with little difference in total. There are relatively few high schools, with 255 students, and the most are college graduates. Master's degree, doctor's degree and postdoctoral degree account for 20%, including master's degree 1 16, doctor's degree 66 and postdoctoral degree 50. It can be seen that most of the talents needed by enterprises are undergraduate or junior college talents.

2. Enterprises have different views on marketing graduates, but most enterprises report that graduates only have written knowledge.

Among the enterprises that affirm graduates, 14% think that graduates majoring in marketing can be competent for higher-level work and show their professional level; 12% of enterprises think that the working ability of higher vocational graduates is better than that of undergraduates.

Enterprises believe that the shortcomings of marketing graduates are mainly reflected in the fact that graduates only have written knowledge and cannot solve practical problems.

2, 3 About 60% of enterprises recognize various qualifications of marketing graduates.

The survey shows that 59% of enterprises recognize various qualification certificates. Among them, 39% enterprises believe that various qualification certificates can help them cultivate and select talents at relevant levels. There are also 14% enterprises that believe that all kinds of certification are not worthy of the name and do not reflect the corresponding professional ability.

Through the above summary of the demand survey of marketing professionals, we draw the following conclusions:

1. Analyze the market vane from the enterprise background information.

Under the condition of market economy, we can grasp the economic development trend, and analyze the most potential employment fields according to the survey results, such as the low-end service industry, commerce, IT industry, etc., which involve a wide range and have a large demand for talents, and are the fields with the greatest employment opportunities, and are an objective reflection of the market's own development law and the relationship between supply and demand. According to the survey results of the demand for marketing talents, a large number of enterprises urgently need front-line applied talents who not only have relevant marketing knowledge, but also have the ability to analyze and solve practical problems. The majority of higher vocational graduates should analyze and grasp this trend in time, better adjust the employment direction and realize smooth employment.

Peng 2. Talent cultivation is out of touch with social needs, and the reform of specialty structure and curriculum setting is necessary.

Judging from the survey results, a large number of enterprises urgently need front-line marketing talents, but not many graduates are really qualified for relevant positions. Students' ability to solve practical problems is not high, their practice during school is not enough, and their knowledge structure is unreasonable. Professional adjustment should focus on social needs and avoid the disconnection between talent training and social needs. We should continue to strengthen the teaching of foreign languages and international business. Secondly, the teaching content, methods and means have been comprehensively reformed. In the teaching content, we should abandon the old teaching content and pay attention to the renewal of knowledge; It is necessary to change the past practice of focusing only on knowledge transmission, combine the methods of imparting learning knowledge, applying knowledge and exploring and testing knowledge, and integrate the education on creating knowledge into the curriculum content; In terms of teaching methods and means, we should change the passive indoctrination in the past, pay attention to stimulating students' learning initiative and learning potential, and strengthen the education of methods, abilities and characters related to creative activities; Efforts should be made to change students' tendency to ignore basic theory learning and improve students' interest in learning basic theory courses.

For basic and professional basic courses, most courses should be taught in freshmen and sophomores on the basis of the basic knowledge stipulated by the Ministry of Education and the professional 2+ 1 training plan of our college. However, English teaching needs to be strengthened in all directions to ensure English teaching every semester, focusing on the teaching of business English conversation and English negotiation, as well as the teaching of some professional courses.

The most important point is that students must have more practical opportunities. In order to meet the social requirements for practical skills of marketing talents, we should actively increase the investment in professional practice teaching and attach importance to the cultivation of students' practical ability. By setting specific scenes or cases corresponding to them, we can create an environment consistent with reality, so as to suit the remedy to the case, increase students' adaptability and operational ability in a specific environment, and at the same time confirm and consolidate the theoretical knowledge learned, and systematically train students' basic operational skills.

3. Professional vocational certificate training.

Many enterprises pay more attention to students' practical application ability and comprehensive ability, and don't pay much attention to various qualification certificates in students' hands. However, nearly 60% of enterprises still recognize the student qualification certificate. The key thing to do is to improve the gold content of qualification certification, so that vocational qualification certificates can represent students' real ability and actual level.

At present, there are various qualification accreditation bodies in the society, and the certificate is not proportional to the actual ability. These phenomena make some enterprises doubt the gold content of qualification certification. Schools should recommend students to take the certification examination of authoritative institutions or departments, and at the same time do a good job in relevant training and counseling, so that students can truly apply what they have learned and apply what they have learned.

20 17 sample report on talent demand 2

The investigation report on the demand of computer application technology professionals in higher vocational colleges provides a basic basis for adapting to the development of market economy, grasping the current situation of social computer application technology professionals and understanding the demand and training requirements of computer application technology professionals in the next three years, thus providing a basic basis for determining the training objectives and professional settings of computer application technology professionals in our college. We conducted a special survey on the demand of computer application technical talents in higher vocational colleges.

In March of XX, our department investigated and analyzed the demand of computer application technical talents in related industries and enterprises by visiting employers, questionnaire survey and data collection and analysis.

The employers involved in this survey mainly include large and medium-sized enterprises in Anhui, Jiangsu, Zhejiang and other provinces, listed companies stationed in Wuhu and Hefei Economic and Technological Development Zones in Anhui Province, foreign-funded enterprises, large and medium-sized state-owned enterprises and influential private enterprises. It includes talent exchange centers and talent exchange meetings in and around the province.

The survey is summarized as follows.

First, the macro background of the demand for computer application technology talents

The demand for computer application talents is determined by the social development environment, and the process of national informatization in China has and will continue to have an important impact on the demand for computer application talents.

At present, the main body of China computer market is still the industry application market. In the country? Promote industrialization with informationization? Under the guidance of the strategy, the industry application market has maintained a steady growth as a whole, but the demand among industries is different and the growth is different. The process of national informatization has involved all walks of life. The construction and operation of information systems in enterprises and institutions is the mainstream demand for the purchase and application of computer products at present and in the future. These employers need colleges and universities to train a large number of computer application technicians.

The total social demand of computer application technology talents ranks in the top of the computer industry, and it needs about 1 10,000 graduates every year. Higher vocational graduates are mainly engaged in the basic work of computer application industry, especially the excellent ones can engage in some development and research work, but most of them are engaged in computer application work.

Second, the demand of related industries and enterprises for computer application technicians.

1, in China? Promote industrialization with informationization? Under the guidance of strategy, enterprise informatization in our province is also in full swing, and enterprise informatization professionals are urgently needed.

At present, according to the nature of computer graduates' work, computer talents can be roughly divided into the following three categories:

(1) Professionals engaged in research. Mainly engaged in the research of computer basic theory, new generation computer and its software core technology and products. The basic requirements for them are innovative consciousness and innovative ability.

(2) Specialized personnel engaged in engineering work. They are mainly engaged in the engineering development and implementation of computer software and hardware products. The main requirements for them are the skillful application of technical principles (including creative application), the balance between performance and other factors and costs, professional ethics, social responsibility, team spirit and so on.

(3) Professionals engaged in application-oriented (information-oriented) work. Mainly engaged in the technical work of construction, management, operation and maintenance of enterprise and government information systems, as well as the technical work of system integration or pre-sales and after-sales service of computer and software enterprises. They are required to be familiar with the working principles of various computer software and hardware systems and be able to realize the composition and configuration of information systems technically.

From the survey results, we can see that at present, computer majors in colleges and universities in our province have a certain foundation for training (1) and (2) talents, but the specialized training for (3) talents is very weak. The social demand for computer talents is pyramid-shaped. For example, the report of the Ministry of Education on talent shortage says that by XX, China will need 60,000 senior computer talents, 280,000 intermediate computer talents and 460,000 junior computer talents. However, at present, the structure of employees in the computer industry is olive, and senior computer talents and junior computer talents are very scarce, especially those engaged in applied work in the computer industry. Therefore, the current talent supply situation is far from meeting the social demand for computer professionals.

For the understanding of this situation, an enterprise leader's point of view is very representative: what is the computer industry now? Blue collar? The fundamental reason for the small number of people is not that enterprises don't need it? Blue collar? But lack of effective organization and command? Blue collar? Senior application professionals who play the role of software productivity.

Promoting industrialization by informationization is an urgent task to revitalize Anhui. The shortage of compound talents who know both computer software and computer hardware maintenance technology has become a major obstacle to revitalizing Anhui's economy. According to the person in charge of the Labor and Social Security Department of our province, there are199,000 compound talents in our province, accounting for 7 or 4% of the total number of technical talents. Compared with 40% of the total number of compound talents in developed countries, there is still a big gap. Double certificate? There are even fewer college students in their hands. The revitalization of it industry is bound to pull and form a huge demand market for computer application technicians in our province.

According to our investigation, there is still a talent gap of 1 10,000 in the process of enterprise informatization in our province in the next three years. However, there are only 1.700 students in this major in our province, which is far from meeting this demand. The huge talent gap makes it necessary for us to increase the training of computer application technology professionals, especially based on this province, to train applied talents suitable for computer application technology majors in enterprises in our province.

2. Expectations of enterprises in recruiting computer talents.

Under the current employment situation and enterprise competition conditions, there is a phenomenon that supply exceeds demand in the market. Therefore, enterprises have more choices and put forward higher requirements when recruiting new employees.

The survey results show that the heads of different departments in the enterprise have different requirements for the professional skills of candidates. The top three professional skills considered by human resources directors are: the application ability of computer software, knowledge of database and knowledge of operating system; It project managers believe that the top three professional skills are: computer hardware assembly and maintenance ability, computer software application ability, network management and maintenance ability, in addition to database knowledge and operating system knowledge.

87% and 9% of HR directors and 865,438+0% and 7% of it project directors will pay attention to the practical experience of candidates when recruiting employees. Many enterprises will see whether graduates have participated in projects or internships, and whether they have served as student cadres. 57, 7% of it project managers said that they would arrange new employees to take up their posts directly first, and then carry out targeted training as needed in practice. Therefore, at present, mature enterprises do not shy away from the problem of retraining, but are eager to effectively reduce the cost of retraining.

3. From a national perspective, the process of enterprise informatization is also developing rapidly, and the number of professionals needed is also increasing year by year.

A large number of traditional enterprises are accelerating the process of information construction. Promote industrialization with informationization and promote informationization with industrialization? This is China's long-term strategic development goal, and the shortage of computer application technology professionals has become a bottleneck hindering the development of information construction.

From the demand point of view, there are more than one million large enterprises in China, and each enterprise needs at least one or two compound computer application talents for information construction on average, so the demand for compound technical talents in China should be above 2 million. Therefore, experts point out that computer application depends on the rapid development of it industry? Chaoyang occupation? From low-end to high-end talent demand, employment prospects are broad, and the professional market will rise higher and higher.

4, the employer's views on the quality and professional ethics of computer professionals.

In the process of enterprise interview, every it company talked about the comprehensive quality training of computer application technology professionals without exception.

In the era of rapid development of knowledge economy, it is not enough for higher vocational graduates to master existing knowledge, but it is important to have a comprehensive ability, which is usually called professional quality.

Are you online? What are the five factors in choosing a candidate? What is the first choice in a question? Continuous learning ability? It has been recognized by 66% and 7% human resources supervisors and project supervisors; What's next? Ability to solve problems independently? The support rate reached 64.3%; What's the third? Communication skills? 36 or 4%; Fourth, professional ethics and sense of responsibility, accounting for 56,6%; ? Have you ever participated in a project or internship? And then what? Team consciousness? Tied for fifth place, the support rate was 53% and 4% respectively. The support rate of academic performance is only 24%, which shows that enterprises only regard academic performance as a reference for candidates' learning ability, and pay more attention to a person's ability to learn new things and solve new problems.

Although enterprises pay more attention to candidates' work experience when recruiting (87% and 9% of human resources directors and 865,438+0% and 7% of it project directors think that they will pay attention to candidates' practical experience when recruiting employees), quality and experience are not contradictory. When recruiting, we consider the relevance, effectiveness and cost minimization of the job. Once we enter the work role, we are not only concerned about what we have done, but also about what we can do in the future, requiring employees to be able to cope with the ever-changing objective situation in their work.

Strengthening the education of professional ethics and social responsibility is a problem that everyone thinks is very important, but it is easy to be ignored in fact. These problems are not easy to be found and cannot provide quantitative analysis and evaluation; And once there is a problem, the loss may be great. Right? What are the main problems faced by employees in managing projects? In the answer, the first five items are: (1) lack of application technology and experience of tools and methods; (2) Lack of independent problem-solving ability and sense of responsibility; (3) Lack of professional ethics and discipline; (4) The knowledge system structure is unreasonable, the scope is narrow and the content is outdated; (5) Poor communication skills. 43, 7% of project managers think that employees are irresponsible. Many managers complain that some employees change jobs too frequently and often consider personal treatment more than collective and social interests. Both the human resources manager and the project manager expressed their reluctance to have job seekers who frequently change jobs. It can be seen that the issue of values has been ranked in front of professional and technical issues.

Therefore, the development potential represented by learning ability is one of the qualities that employers pay most attention to. At the same time, enterprises require talents to learn from each other's strengths. At present, a considerable number of students? Self-centered, blindly self-righteous? The weakness is very obvious.

5, about compound and wide caliber

In recent years, the demand and cultivation of compound talents is a hot topic. As far as the it field is concerned, compound talents refer to talents who not only have professional knowledge and skills in a certain (certain) application field, but also have mastered it professional technology.

It enterprises have higher and higher demand for talents, and there is a strong demand for comprehensive and compound talents. Schools should also be able to broaden their professional fields, so that students can cultivate knowledge and skills in applied fields during their school days.