Three successful cases of online stores?

Online shopping has become a way of life for many people. You can buy special products with just a click of your mouse without leaving home, and "cheapness" is one of the factors. As more and more people shop online, opening online stores has attracted batches of "sellers" with its low entry threshold. The following are the successful cases of online stores that I have shared with you. You are welcome to read them!

Online store success stories 1: Successful cases of opening an online store

How many hearts are full of excitement? The passionate and striving young people chose to give up after years of hard work and struggle, while others succeeded easily. Yes, you made a wrong judgment when you chose the glorious path of your life.

The Internet is a familiar word to each of us. Some people will say that today’s babies are holding iPads and looking at the computer to buy themselves the clothes and shoes they like. This is the new humanity. , a world where the Internet is indispensable, and with it, online shopping has become a way of life. You can buy special products with just a click of your mouse without leaving home. "Cheap" is one of the factors. As more and more people shop online, opening online stores has attracted batches of "sellers" with its low entry threshold. Some people may ask: Is there any secret to starting an online store? How can one become a “big seller”?

Successful cases of entrepreneurship after the 1980s

Xiaoyu, who was born in 1988, has been When our Beijing Weitao Online Merchant Alliance was first established, we opened an online store. Our products were mainly positioned at sweet youth fashion apparel. In about a year, Xiaoyu's store has been receiving about 20 orders every day, and it has accumulated many "old customers" in more than two years. Back then, she was studying computer science and found a decent job at IBM, but she still couldn't let go of the online store. She resolutely resigned and devoted herself to running the online store. The little girl became the boss and soon hired an employee who was responsible for negotiating with buyers online and providing consulting services. Xiaoyu's goal is very clear. She seized the opportunity of launching promotional activities with Taobao to rapidly increase the business volume of the online store. She broke through from 2 or 3 blue diamonds and occupied the crown status, and now has become the strength of the "Four Crowns" Seller, the positive rating remains above 99%.

The core competitiveness is the product itself

A few days ago, Xiaoyu’s online store began to recruit employees again, and she interviewed nearly ten applicants. Now the operation of the store is on the right track. For example, the design and update of the online store page are responsible for the design and update of the online store page; the purchasing and other aspects that were originally handled by Xiaoyu have been handed over to the full-time responsibility of the buyer; the recruitment is due to The warehouse expands and requires additional personnel management. Xiaoyu herself is mainly involved in marketing, event planning, etc. Xiaoyu believes that online stores involve all aspects, but the core competitiveness is still the product itself. With the gradual standardization and commercialization of the industry, if the product itself has excellent style, quality and other conditions, there is no need to worry about not being able to sell.

Up to now, Xiaoyu has broken away from our supply of goods and started to find people to design products and customize them from manufacturers. In order to make its products more valuable, 80% of its products are specialty goods, which are specially manufactured. After the template is designed, it is handed over to the manufacturer for production. At the same time, her Tmall store is also in the process of being planned. She has adopted the company's operating model, with dedicated personnel responsible for design, promotion, customer service, inspection, after-sales, wholesale and complaints.

Xiaoya from Beijing is also a successful online seller. Xiaoya also opened an online store in the early days of our Beijing Weitao Online Merchant Alliance. Currently, she has a transaction volume of nearly 70,000 items on Taobao and a favorable rating of 98.85%. Xiaoya believes that products are the most important, and the biggest requirement for people to run an online store is to have a "sensitive sense of smell." By grasping the pulse of business opportunities, you can transform at the right time.

"Three Crowns" Xiaoya studied at the Chinese Normal University as an undergraduate. After graduating in 2004, she went to Baoding, Hebei to work as a middle school Chinese teacher. In 2008, he moved to Beijing to engage in magazine publishing. At that time, her husband Yongqian invested in and ran a children's photo studio in the same city. Two years later, Ashue moved to Beijing to engage in insurance training. The photo studio was not running smoothly, so all the money I had saved from working was spent on it. In addition, I have encountered a bottleneck at work and have been looking for other opportunities. Xiaoya said, "I heard from friends that opening an online store is a good choice, mainly because of the freedom of time." Xiaoya's online store has gone through several transformations, which is very important for the survival and development of the online store. At the beginning, the online store was just Xiaoya's experimental field, and the sales direction was not very clear.

She remembered that only 7 or 8 items were needed to open an online store, so she bought daily necessities such as home storage boxes, brought an information package, uploaded it to the online store, and started running a small store. At that time, Xiaoya's sales were passive, and she mostly waited for business to come to her. In the first half of the year, only a dozen items were sold every month, and the sales situation was not optimistic. During that time, Xiaoya had been thinking about the future development direction. She loves shopping and found that there are many brand discount stores in Beijing. Many clothes are not only beautiful in style but also highly discounted, with huge profit margins. On the other hand, she learned more information from the Internet and found that there were sellers in Shanghai, Shenzhen and other places doing similar business at that time, and the results were good. So she tried to be a purchasing agent for certain brands. The first transformation brought a qualitative breakthrough to the operation of the online store. Later, she boldly tried to buy goods, that is, investing in seasonal clothing in large quantities at one time. By the beginning of 2011, Xiaoya discovered that more and more purchasing agents were following suit and doing similar products. The competition was getting bigger and bigger, and "price wars" were constantly taking place among merchants. She decided to transform again - through the contacts and information resources she accumulated while purchasing on behalf of others, she learned about many good sources of goods. She also went to wholesale markets in Shanghai, Guangzhou and other places many times to learn about the situation, and later converted the store's products to foreign trade ready-made garments.

Opening an online store also requires planning

In mid-April, a more mature embroidered dress was firmly at the top of the rankings. This kind of embroidered dress has brought very considerable sales to Xiaoya's online store. "When selecting sources of goods, we should keep in line with current hot spots and trends, and promote a certain series of high-end brands based on our own observations and thinking." This is one of Xiaoya's plans. There are also planning of large and small promotional activities, which greatly increases the number of clicks in the online store. Ashue said. Successful sellers pay great attention to planning. As Xiaoya said, the initial stage of opening an online store relies on hard work. As long as you work hard, many things can be solved, because the problem itself is relatively simple; in the "post-Crown" period, the issues to consider are development direction, marketing planning, etc. The problem, therefore, is much more difficult and requires more personal effort.

Successful Taobao sellers like Xiaoya and Xiaoyu are indeed in the minority. They all had a period of confusion in the early stages of opening their stores. They did not understand Taobao from the beginning. After our step-by-step guidance, they grew into themselves. The planning and management elites started from us providing supply sources, and then grew up to design their own products and make foreign trade garments. Their development process makes us think deeply. Their business ideas are also worthy of our study. Remember: as long as you do it with your heart, Success is just one step closer to you!

Online Store Success Cases 2: Successful Cases of College Students Opening Online Stores

4 college students started their own businesses and opened online stores with a weekly turnover of over 3,000 yuan< /p>

A few days ago, four college students from Wuchang Institute of Technology used new media to start their own business and established an online store specializing in selling honey, opening up a new path for online sales for a beekeeping township enterprise. In the past week, their sales turnover has reached nearly 3,000 yuan.

It is understood that this online store specializing in selling honey is called "Honggangshan Yifeng Honey" and is jointly opened by four college students from Wuchang Institute of Technology, Wang Yudong from Logistics 1101, Li Chenchen from E-commerce 1301, Zhang Jiye, and Liang Changmei from Logistics 1102. , and received guidance from Associate Professor Zhao Shuangyun of the School of Business of the school.

“We have conducted relevant feasibility analysis for this project. Its economic and social benefits are considerable, and we are full of confidence in it.” Zhang Jiye, a member of the team, said, "Our original intention of establishing this online store was to apply the knowledge we learned into practice. Now it is really a good thing to be able to use a little of our knowledge to expand the sales channels of 'Beekeepers'."

It is reported that at present, the online store sells more than 20 kinds of bee products, including royal jelly, native honey, flower nectar, etc., and the turnover of the new store has reached close to 3,000 yuan less than a week after its opening. "Entrepreneurship is an arduous road, and only those who have truly experienced it can understand the hardships and hardships. But our team is still full of confidence. We are optimistic about the prospects of the online store and believe in our own choices," said Zhang Jiye, a member of the team. .

Liuyang college students fled Beijing, Shanghai and Guangzhou and returned to their hometown to open an online store to sell "local products"

Cut meat, marinate the meat, and then put the dried meat into the oven for smoking, 24 years old Luo Bin started his day's work in the cool morning breeze.

Every morning at eight o'clock, this college student who returned from Guangzhou rode a motorcycle from Bailu Village, Sankou Town, and rushed to the cooperative in Xinlian Village, Yonghe Town. He was busy cooking bacon in the morning. In the afternoon, I went back to the computer to pack and ship out the souvenirs I ordered online.

Before this, Luo Bin was far from having such freedom. At that time, he was doing measurements on the Guangzhou construction site and almost never slept while catching up on the progress of the project. With a monthly salary of less than 3,000 yuan, he felt "There was no sense of belonging and no future."

So, escaping from "Beijing, Shanghai and Guangzhou" - Luo Bin returned to his hometown of Liuyang and started his own business.

“I have been in first-tier cities, in second-tier and third-tier cities, and finally stayed in my hometown.” This is Luo Bin’s summary of his three years of work. After graduating in 2011, Luo Bin worked in Hainan, Guangzhou and other places, changing jobs that "can't be counted on ten fingers."

Before coming to these big cities, Luo Bin had no idea about life. Have a dream. He hopes that through hard work, he can buy a house in a big city and eventually settle down. But the reality is that it is impossible to realize Luo Bin's vision with a meager salary.

Luo Bin changed several jobs in confusion. A friend's words woke him up: "Your hometown has so many resources, why do you have to stay in a big city?" Luo Bin realized, If rural resources can be well integrated and Liuyang's original ecological food can be promoted, it will also be an entrepreneurial opportunity.

In June last year, he decided to end this kind of life. Without settling his salary for that month, he rushed back to his hometown with three children.

After returning home, Luo Bin first traveled around the village to learn from the elders how to make moldy tofu and wild jujube cake, and then spent nearly a month building an online store specializing in Liuyang's local specialties.

However, hard work has yielded little results. Due to its low reputation, Luo Bin’s online store only has two or three orders a week. In addition, the supply of goods has also become a major problem. “We must ensure the supply of quantity while ensuring the quality is pure and natural. There is only so much room for choice.” Very small." The dilemma made Luo Bin a little anxious.

The cooperative's farm products are "through train" to the online store

Until November 2013, Luo Bin met a group of like-minded friends through the "Liuyang Forum Sannong" QQ group, and worked with them Join the Jiahua Breeding Professional Cooperative. Soon, the supply and sales channel problems that troubled Robin were solved.

This cooperative was founded in July 2010 and was initially engaged in the processing of agricultural and sideline products such as chopped peppers and dried beans.

The joining of Luo Bin and others brought some pleasant changes to this cooperative. The original old house was renovated into a production workshop with white walls and cement floor, and the production area and process were further standardized; the products were expanded from a single local specialty to a series of products such as cured meat, dry goods, purple sweet potatoes, etc., and they successively appeared in Luo Bin's online store page.

The most intuitive change is that the order volume of online stores is steadily increasing. "Soon, there were more than 40 orders a week, and now there are 6 to 7 orders every day, and most of them are repeat customers." Luo Bin said.

These changes benefit from the full understanding of product positioning by this group of rural entrepreneurs. Luo Bin, who has lived in a big city, knows that urbanites live in doubts about pesticide residues and food safety, and they prefer original and healthy farm products.

“There is no large-scale production and processing link. From breeding to processing to sales, it is all local methods.” Luo Bin said that he grows vegetables and feed at home and does not feed growth agents to livestock. No new flavors and preservatives: "Although it is soil, you can rest assured that it is soil."

28 college student entrepreneurial teams opened an online store to sell tea together

In the summer of 2013, Yunnan Agriculture The university staged an “entrepreneurial war.” Before the summer vacation, Longrun Pu'er Tea College of Agricultural University joined hands with Shenzhen Yongnian Taihe Tea Co., Ltd. to jointly establish the Yongnian Taihe College Student Entrepreneurship Experience Center and the Yunnan Agricultural University College Student Innovation and Entrepreneurship Training Center, and launched the Yongnian Taihe Million Sales In just a few days, the team's registration for summer entrepreneurship attracted 28 entrepreneurial teams composed of college students from multiple majors across the school to open an online store to sell tea.

School-enterprise cooperation "zero investment, zero risk"

This time the school-enterprise cooperation is that the enterprise directly provides these 28 teams with ready-made stores, which have gone through certain processes. For "decoration", the products are uniformly provided by tea companies.

Lu Youcai, president of Longrun Pu'er Tea Academy, said that the biggest benefit of such cooperation is "zero investment and zero risk." The company provides free online shops, allowing college students to start their own businesses without risk.

With the same store, the same products, and the same platform, will the 28 teams face homogenization problems?

Lu Youcai also believes that the team size has been improved. The influence has increased, and the homogeneity of products and sales is the biggest problem. "We need to explore how to expand new outlets, how to market, and how to build trust among consumer groups. I hope that students can truly be attentive, dedicated, and professional." He said that he hopes that through the e-commerce platform, he can start from tea. At the beginning, it gradually spread to other agricultural products, giving full play to the characteristics of the agricultural university, so that Yunnan's characteristic plateau agricultural products can truly go global.

Graduate student Yang Zhi made her online store the homepage of store searches through a series of personalized creations. "From the renovation of the store to the improvement of the store, coupled with a lot of publicity and marketing, the click rate has gradually increased. It is really not easy to run an online store. Only by promoting it bit by bit and working hard can you achieve results. "

"Funding has always been a big problem for college students to start their own businesses. If you start your own business, or stay in a college student entrepreneurship incubator, many preferential policies provide space or reduce taxes for one or two years, but individuals still need to contribute some funds. For 70% of the students in our school who come from rural areas, it is difficult to find funds to start a business," said Tao Mei, Party Secretary of Longrun Pu'er Tea College. "With the introduction of this entrepreneurial platform, there is zero investment and zero risk. It is conducive to students' entrepreneurial practice. These projects allow college students to gain relevant experience and improve their abilities so that they can quickly integrate into society after graduation." Lu Youcai also believes that the time students spend on "playing games" online during the holidays should be used for experience. E-commerce sales can lead more students to embark on the road of entrepreneurship. This is also an attempt to implement the school's promotion of student innovation and entrepreneurship and launch the exploration of the "Ten, Hundred, Thousand" project. To this end, the school has identified Longrun Pu'er Tea College, which is small in scale and has advantages in professional entrepreneurship, as a pilot, so that entrepreneurship, employment, and academic studies can be integrated into the entire teaching process.

College leaders take the lead

In order to better guide students to start their own businesses and follow up on their entrepreneurial trends in a timely manner, Zhou Ling, deputy secretary of the Party Branch of Longrun Pu'er Tea College, also runs an online website store, "I was very excited when I suddenly became the owner of a Taobao store." In order to promote the product, she first mobilized all her contacts, and then promoted it on QQ and Weibo. “Like other students, I felt a sense of accomplishment when I won my first order.”

Running an online store is not easy, and you will still encounter many difficulties. At the beginning, Zhou Ling's online store solved problems such as how to release information and how to solve the problem of not logging into Wangwang account on the same computer during commuting and work, etc. with the help of another team leader. Zhou Ling said that through her own personal experience, she can better help students coordinate and solve these problems through online marketing and how to increase click-through rates.

It is understood that these 28 teams have their own communication sites, and everyone’s experiences and lessons will be shared in a timely manner to promote common progress.

“Everything is difficult at the beginning, and we will encounter various unexpected problems in the process of operation.” Regarding the operation of these 28 teams, Liu Jiayin, the person in charge of Yongnian Taihe Puke Online Store, said , for example, due to problems with information distribution, his online store could not receive messages from Wangwang within a week. Some teams received large orders, but were unable to pay. "Once a problem is discovered, we immediately communicate with other teams to prevent other teams from having the same problem, so we save a lot of resources." He said.

The entrepreneurial atmosphere in the school is getting stronger day by day.

Liu Jiayin is a graduate student at the school. His entrepreneurial life started by setting up a street stall. He said: "Although I also have my own entrepreneurial project, due to lack of innovation, I was not able to settle in the school's entrepreneurial park." Now while studying for graduate school, he rented a shop in the school to provide student services, mainly providing registration and registration services. Training, express delivery, etc. But when the holidays come, the school is empty, and you have to pay 90 yuan in rent every day. “I quit my job earning several thousand dollars a month to run this small store. Sometimes the pressure is really great, and funds are really a big problem.

"He said, "Now the school provides such an entrepreneurial practice platform. Not only can I operate independently, but also because of zero cost and zero risk, I have been greatly liberated from funds, technology, and costs. "

Liu Jiayin said that he has wanted to start his own business since he was an undergraduate. He has set up street stalls, repaired clothes hangers in dormitories, etc. Now he feels more and more that the entrepreneurial atmosphere of Agricultural University is getting stronger. "Whenever night falls, At that time, street stalls began to open at the school gate one after another. Most of them were small businesses started by students of our school using their spare time. "He said that the school is providing more and more entrepreneurial support to students. From the construction of entrepreneurial platforms to the creation of curriculum systems, the school is providing students with an environment more suitable for entrepreneurship.

In 2011, Agricultural University has built an entrepreneurial park on the east campus, mainly to provide an entrepreneurial incubation and practice platform for current students and students who have graduated two years ago. Currently, 15 projects have successfully settled in this entrepreneurial park, and a large number of students have been employed. , there are not only entrepreneurs who make flowers, tea and other agricultural products, but also college students who make clothing rentals and media studios. There are also many entrepreneurs in the park, such as "Flower Preserved Flowers" founded by Ma Chenggao, a 2012 graduate of Xinke Entrepreneurs. "Mainly engaged in export business, also through e-commerce platforms, with annual sales exceeding 1 million yuan; Li Linhui, a graduate student in 2012, opened a Taobao store for flower products online, with annual sales exceeding 1 million yuan.

The first batch Zhao Chaopeng, an entrepreneur who settled in the Agricultural University Entrepreneurship Park, was a social work student in college. Although his major had nothing to do with media, he is now the owner of a media studio. “My major has nothing to do with this. At the beginning, I relied on the techniques I learned from Baidu. Zhao Chaopeng said that his local market in Yunnan is not very big yet, and people are not yet willing to play a studio-edited short film when getting married. His team is now mainly using e-commerce platforms to expand nationwide, and the orders are still very considerable. .

It is reported that Agricultural University has launched the "Ten Hundreds and Thousands" project for college students to build an entrepreneurial platform for college students, innovate the entrepreneurial model for college students, and explore an entrepreneurial path suitable for college students, and plans to cultivate 10 billion-dollar sales in five years. , 100 million-dollar sales will be achieved in 5 years, and 1,000 million-dollar sales will be achieved in 5 years. After the Yongnian Taihe Innovation and Entrepreneurship Experience Center gradually develops, in addition to providing an entrepreneurial platform for Agricultural University students, it will also expand to the entire province in the future to truly establish A practical training base for e-commerce entrepreneurship for college students. Students’ credits are linked to their turnover, and entrepreneurship is encouraged to drive employment, making it easier and better for agricultural students to find jobs. A green channel for independent entrepreneurship that integrates "incubation, tracking and assistance".

Online Store Success Cases Part 3: Small Online Store Success Cases

Yuan Lan, 21 years old, Sichuan Normal University A sophomore majoring in public affairs management, he is running an online store selling snacks with his friend Wang Juyuan, who is from the same hometown, classmate, and dormitory. Their entrepreneurial story started in their freshman year. A college student in Haochizui opened an online store selling snacks. Unexpectedly, it became a big business: when it was brilliant, it received more than 1,000 orders a day, asked 30 classmates to help, and had 5 logistics company staff dedicated to serving them, and earned 750,000 yuan a week! Now, they have even received an investment of 5 million yuan and are preparing to form a company and develop a national chain.

All of this seems a bit unbelievable, especially when it happens to two little female college students, but now. But it has become a fact. Let’s take a look at how this miracle was born.

Borrowing money to start a business

Yuan Lan, 21 years old, ** student at Sichuan Normal University. *A sophomore student majoring in business management is running an online store selling snacks with her friend Wang Juyuan, who is from the same hometown, classmate, and dormitory. Their entrepreneurial story started in their freshman year.

At that time, they had no funds. Yuan Lan's family is in Dabashan, and her parents don't have much money to give them, so they "borrowed 5,000 yuan each."

With money, They first bought a website. When everything was ready, the two began to locate the office white-collar workers in Chengdu. "They have money and time to eat snacks, and they are afraid of wind, rain, and sunshine." Yuan Lan and Wang Juyuan thought of making money from their hard work. "People who come from rural areas are not afraid of hardship."

Since some online stores will require customers to pay for postage when returning goods, the two of them set a rule for themselves: as long as there is something wrong with anything bought in their online store, even if it is edible, As long as the last bit is left, you can return it unconditionally! Such a bold idea makes people look at them with admiration.

Fake links on marriage websites

In October last year, the online store was opened. The two took the remaining money to the food wholesale city and wholesaled several thousand yuan of food. When the samples come back, "One or two packs of each kind, take photos back and hang them online." At first, they were particularly worried that no one would patronize them, and often comforted themselves by saying, "If you can't sell it, you will eat it yourself."

The first time the two sold sales was in the dormitory building. They went from dormitory to dormitory to promote the website. "I "forced" a good friend to buy a pack of pickled pepper chicken feet for 3 yuan. I was too embarrassed to make money." . This is their first order. After that, the two divided the work, one did online promotion, and the other printed flyers and distributed them.

Yuan Lan said that the scope of their online dumping is very wide. "We are targeting marriage websites. We put our website links under pictures of beautiful women." Of course, the post was deleted by the administrator not long after.

The two people printed the advertisement into flyers and originally wanted to distribute them inside the office building, but the security guard politely asked them not to pollute the environment. I had no choice but to be shameless and wait at the door of the office building at 8 a.m. every day, handing out leaflets with a smile to the white-collar workers entering the building. Those flyers that were turned around and thrown to the ground, "we picked them up and continued to distribute them." Half a month later, the business finally picked up, and one and two orders appeared, giving the two little girls hope.

Group buying earns 750,000 yuan in one week

Yuan Lan said that the Spring Festival is a turning point for online stores. When business is good, there are hundreds of orders a day. The two girls were completely overwhelmed, so Yuan Lan mobilized her classmates to help. After the Spring Festival, the business of online stores has become relatively stable.

The two little girls also noticed that group buying is very popular this year, "We have also started dumping group buying." Their dumping was just for publicity: a piece of chocolate cost 5 yuan, and the price she paid to the group buying website was also 5 yuan. Yuan, and the price is often cheaper than that of other merchants, so the website will strongly promote their store.

The most glorious moment was two weeks ago. "More than a thousand orders were placed every day. For one week in a row, we sold 750,000 yuan." For this 750,000 yuan, they paid much more than usual: They hired five classmates to look after the online store and take orders, and hired 30 classmates to run the market and stock the goods. A logistics company even sent five people to take care of orders for their store.

The reporter saw in their account details that on June 17, 748,000 yuan was deposited into the account.

Home-cooked dishes moved the boss of an investment company

Due to its good performance, the online store attracted an investment company from Zhejiang to inspect. Mr. Shen, the person in charge of the company, said that on the day of the inspection, these two little girls I made two home-cooked dishes for him at home.

The little girl's sincerity also moved him, "750,000 yuan a week is very good for two students. I decided to invest 5 million yuan." What attracted Mr. Shen to invest was that he saw this Girls born in the 80s and 90s are willing to endure hardships. They have never rested since opening the store. “They want to sleep until they wake up naturally, but they still insist on getting up early every day.”

Little girls’ money-making strategies< /p>

Enduring hardship is a skill

Mr. Shen, the head of the investment company, said that on the day he came for the inspection, the two little girls cooked two home-cooked dishes for him at home... Mr. Shen was so attracted by this The two girls were moved by their ability to endure hardship. "They most want to sleep until they wake up naturally, but they still insist on getting up early every day."

Classmates are capital

When business is good, the two girls are completely overwhelmed. Yuan Lan The classmates were mobilized to come to help. More than a dozen classmates come to help every day, and they receive almost no money. They can be called "coolies".

Advertising is a kind of persistence

They go to marriage websites just like people on illegal websites. Post a picture of a beautiful woman with a URL link to your store. Finally it was deleted by the administrator. The promotional advertisement they distributed was thrown on the ground, and they picked it up again and continued to distribute it.