Hua Kai cosmetics store, is it better to join or open it yourself?

See what kind of cosmetics you make. If you don't know much about it, please join us. If it is traditional cosmetics, you can make DIY cosmetics such as L 'Oré al Avon. You can make it beautiful, with low cost and high profit. Hong Kong and Taiwan are very popular in Chinese mainland. Recently, the specific precautions for opening a store have become popular. Let me copy them for you:

How to open a cosmetics store with petty cash?

Kaihua cosmetics store seems easy, but there are many doorways in it. Especially some young people who start their own businesses, because of their lack of experience and available funds, how to use small capital to open a cosmetics store has attracted the attention of many investors.

First, the determination of business model

The future development of the sales channels of cosmetics industry should be a situation in which specialty stores, large department stores and large supermarkets stand in three pillars. The counters in department stores aim at high-end routes to attract some high-consumption groups; Supermarket is a big and comprehensive development idea, with all kinds of products, and selling products for profit; If cosmetics stores want to operate successfully, they must take a differentiated route, have distinctive business ideas, be small and refined, not only sell distinctive products, but also provide more intimate services to customers, so as to occupy a place in the fierce market competition.

If you decide to open a cosmetics store, you must first determine the business model of the store, whether it is to operate one brand of cosmetics or multiple brands of cosmetics. Besides skin care products, do you want to add some life care products (such as shampoo, perfume, shower gel, etc.)? ), make-up and nutritious food to the store? If the business model is determined, you can determine the brand and choose your purchase channel.

Second, the choice of brand (or choose the purchase channel)

Single-brand cosmetics stores usually adopt the form of franchise chains, and the brands authorize you to sell their products locally or provide corresponding services to customers. Generally speaking, the safety factor of joining chain stores is relatively large, and the brand chamber of commerce will supply you directly, eliminating intermediate links, so you don't have to worry about fake goods, parallel imports and insufficient supply. It is only possible that the brand has higher requirements for franchisees and slightly higher investment. Here, it is suggested to choose some promising cosmetic concepts and technologies, such as DIY cosmetics, which are very popular in Taiwan Province Province and Hongkong, and domestic brands such as "Beautiful Homemade".

Another way is to open your own shop and buy your own goods, but in this case, you are more likely to encounter fakes and parallel imports (unless, of course, you are positioned to sell counterfeit or parallel brand cosmetics from the beginning). To open such a store, it should be said that the overall brand image will not be too good, and customers will lose a lot after a long time. And your supply can't be guaranteed. But this store may have a little advantage, that is, it will operate a very rich variety of goods, including cosmetics, make-up, daily necessities, accessories and so on. But in this way, the characteristics of your cosmetics store will be lost. (In this kind of store, everyone will show their magic when they purchase goods. )

In addition, some so-called "cosmetics brand discount stores" have appeared in the market recently, offering well-known brands of cosmetics to franchisees at a low price of 2-3 fold. Everyone should think more about this. Think about it, well-known cosmetics brands are independent operating channels. They can't all sell their products to these so-called cosmetics franchise companies at a price of 2-3 fold, and then these cosmetics companies sell them to you. How much do they earn? Ha ha!

Third, the location of the store

Well, the brand has been chosen, the business model has been determined, and the purchase channel has been guaranteed, so it's time to choose the site. It is very important to choose a business address. A good store and your small specialty store are at least 60% successful. The site selection can refer to the following contents:

1, the local bustling business district, the area frequented and consumed by fashionable girls; (For example: Xidan, Di 'anmen, Andingmen, Xinjiekou and Zhongguancun in Beijing)

2. Crowded large and medium-sized communities and mature residential quarters; If your store also provides skin care services, it is a good choice. )

3, high-end office buildings, commercial buildings and other nearby shops, targeting high-consumption white-collar groups;

4. It is best to be next to cosmetics, clothing stores and shops dealing in women-related products.

Fourth, the shop decoration

When the place is chosen, decorate it. If you are a chain store, the company will generally give you a decoration design drawing and decorate it according to the style specified by the company. The decoration grade of general design is relatively high, and the cost may be slightly higher. If your store is not a franchise store, but a specialty store purchased by yourself, the decoration style can be determined according to your own preferences, but the quantity should be concise, bright and bright, the layout should be neat, the product layout should be orderly, and the door should be beautiful. (Otherwise, people won't go in when they see your door.)

V. Initial distribution (or purchase)

If you are a franchise store, you can communicate with the customer service department at headquarters about the products suitable for your local sales, because the environment, climate and consumption habits of each place are different. At first, the goods may not be right, but generally speaking, if you are a brand, they usually have a three-month return period and can return them. This risk is very small. However, if you don't join the store, but go to the wholesale market to purchase goods yourself, then you must think clearly from the beginning that the products you need are still suitable for local consumption habits, otherwise it will be difficult to return them and will eventually fall into your own hands. Generally, if you are a brand, they will give you some folded pages of related products for you to send to consumers in your business or daily business.

Intransitive verb shop layout

I won't say much about the layout of the store. If you join a store, you should follow the instructions of the headquarters. If you don't join the store, you should arrange the store you buy according to your own preferences. The placement of products is very knowledgeable. Products with high prices and high profits should be placed at a visible level, not too much, otherwise others will feel worthless. Out-of-season products or products with low profits are placed in lower cabinets, and promotional products are suitable for more placement and stacking. Remember to hang some posters, dates, silk flower or flowers in the shop, but not too many, or the focus will be blurred. )

Seven, personnel recruitment

If your store is not very big, you can recruit another employee at will, but it is best to have good skin, good image and temperament, have engaged in beauty or sold cosmetics. But before taking up her post, she must be familiar with the products sold in your store and know the product knowledge, so that there will be no problem in telling customers, because you should know that you are the opinion leader, and you and the sales staff should educate customers about what products to use and how to use them. Mastering sales skills and professional knowledge has a great influence on your sales performance.

Eight, run a good enterprise

License (omitted) If you sell nutritious and healthy food, you need to apply for a hygiene license, and the clerk should apply for a health certificate. If you join "Beautiful Homemade", you need the qualification certificate of makeup artist and formulator. Well, after a period of preparation, it is time to start a business. You must be fully prepared for opening. Don't start a business in a hurry, wait until all the preparations are completed. During the one-month opening period, popularity is very important, and publicity must be in place. For example, if you want to send DM, advertise according to the situation of the city (of course, if you join, even the advertising fee will be much less). If possible, you can also do some subtitle advertisements or image opening advertisements on local TV stations. When you start business, you must do some preferential activities, such as giving gifts when you enter the store, giving products a 20% discount, or giving something when you are full. Of course, gifts should be distinctive and meet the needs of MM. In addition, when you start a business, you should mobilize your relatives and friends to support you and let them all come to your store to buy products. But when you start a business, you have to be familiar with many things, so you have to run in. Don't worry.