The price limit order will reappear in the property market after one year: the problem of high inventory in some cities needs to be solved

After more than a year, the "price limit order" has reappeared in the property market: high inventory problems in some cities need to be solved

After more than a year, the property market has reappeared.

A few days ago, Yueyang, Hunan Province introduced new property market regulations, requiring that the actual transaction price of new home sales in central urban areas must not be higher than the registered price, nor lower than 85% of the registered price, otherwise online signing and registration will not be possible.

Coincidentally, due to the "big plunge" in Kunming's property market in recent times, the Kunming Housing Association urgently organized TOP30 real estate companies and large brokerage companies to hold a meeting on "stabilizing housing prices, stabilizing land prices, and stabilizing expectations" work requirements Symposium, strictly control malicious price reduction behavior, serious cases will be stopped from online signing.

“The essence of controlling such price reductions is that there is great pressure to destock, resulting in chaos in the marketing of real estate companies and price wars, resulting in chaos in all types of transaction order.” E-House Research Yan Yuejin, research director of the institute's think tank center, told the "Daily Economic News" reporter that both are aimed at cracking down on various price wars, but how to actively destock and ensure the stable and healthy development of the marketing market still needs to be done in the future.

There are real estate prices in Kunming that are "diving"

"The promotion has ended and there are no discounts. The average price of bungalows is around 17,000 yuan/square meter." Recently, "Daily Economic News" This is what a real estate consultant told reporters when a reporter inquired about the Sunshine City·Dianchi Mid-levels project located on the edge of Dian Lake in Kunming in the name of a home buyer.

“At the beginning of this month, Dianchi Mid-Levels did launch a batch of houses for promotion in the name of project loan houses. The discounted prices ranged from 10,000 to 11,000 yuan/square meter, and the construction area was 98 to 143 square meters. The lowest price for a bungalow was 9,980 yuan/square meter. At that time, our store agents basically took customers to see it," Tang Ming, an agent at Deyou No. 1 store in Kunming, told reporters, but this price was only available on August 1, and before that, The average price of rough houses in the mid-levels of Dianchi Lake is about 16,000 yuan/square meter, and some high-priced houses reach 19,000 yuan/square meter.

Such a substantial price reduction has also attracted early home buyers to defend their rights. According to Yunnan Real Estate Network, on August 1, the day of Sunshine City·Dianchi Mid-Levels special sale event, old owners collectively went to the sales department to seek explanations from the developers, and even requested a "collective check-out."

The reporter noticed that in the second half of this year, many projects in Kunming experienced "big dives". For example, in the Greenland Sea City located in the Dounan area of ??Chenggong, the normal selling price of high-rise residential buildings is 12,000 yuan/square meter. According to the current preferential price, if you pay 30,000 yuan, you can enjoy a one-time discount, and the mortgage price starts at 9,162 yuan/square meter. The full price starts from 8,597 yuan/square meter, and the unit price has been reduced by 3,000 to 3,500 yuan. The outstanding Dianchi Qingcui project, which also has a view of Yunnan, has a high-rise price of 12,000 yuan/square meter, and some of the Diannan houses are priced at 15,000 yuan/square meter. Square meters, but the recently launched special rooms are as low as more than 9,000 yuan/square meter.

“Affected by the environmental protection measures in Dianchi Lake and the continuous tightening of financial policies this year, Kunming’s overall property market performance this year is not ideal, and real estate companies are generally under greater financial pressure.” The person in charge of the Yunnan region of a leading real estate company told reporters Affected by this series of factors, in order to complete the full-year performance, many real estate companies in Kunming have started sprinting from the third quarter. "It is expected that more projects will launch preferential measures in the future."

Kunming Ruili believes that at present, promotions in Kunming’s property market are mainly divided into two types: First, the real estate companies themselves are short of funds and take advantage of the key nodes in the middle of the year to “take advantage of the The other is that real estate companies are not tight on their own funds, but are not optimistic about the market outlook, so they choose to dispose of assets with non-high-quality qualifications first.

The depuration cycle in Kunming is nearly 14 months

The phenomenon of "big plunge" in the prices of many properties in Kunming's property market has also attracted the attention of the Kunming Housing Association.

Relevant people from a real estate company in Kunming revealed to the "Daily Economic News" reporter that on August 11, the Kunming Housing Association organized the top 30 real estate companies and large brokerage companies to hold a meeting to "stabilize housing prices, stabilize land prices, and stabilize expectations." The work requirements symposium proposed that market supervision and supervision will be strengthened, and market-disturbing phenomena, especially malicious price reductions, will be reported promptly. Relevant departments will first interview relevant real estate projects. If rectification is not made, in serious cases, the online signing of the project will be stopped.

In the first half of this year, Kunming’s total real estate investment fell by 10%, showing a certain shrinkage.

Since entering the second half of the year, the overall situation of Kunming's real estate market has continued to trend downward. According to data from the National Bureau of Statistics, the price of newly built commercial housing in Kunming fell by 0.8% month-on-month in June, the largest decline in the country; the price of second-hand housing fell by 0.6% month-on-month, second only to Mudanjiang, ranking second in the country. Kunming's new home prices continued to maintain a downward trend in July, falling by 0.5% month-on-month, the third largest decline in the country, and becoming the only city to fall among the four provincial capitals in southwest China.

In addition, the "Kunming Real Estate Market Monthly Report for June" released by CRIC showed that the average transaction price of commercial residential buildings in the main city in June was 15,581 yuan/square meter, a month-on-month decrease of 1.38%; the transaction area dropped significantly year-on-year. , the commercial residential transaction volume in the main city was 612,600 square meters, a month-on-month decrease of 13.03%, and a year-on-year decrease of 42.30%.

Kunming Ruili data shows that in July, the average transaction price of commercial housing in Kunming was 14,702 yuan/square meter, a new low in the past year. Among them, Chenggong, Guannan and Dianchi experienced the largest declines, while the declines in other areas were not significant. The inventory continues to rise. The inventory of commercial housing has increased from approximately 4.7622 million square meters in 2017 to approximately 9.6201 million square meters. The inventory has doubled, and the sale cycle has also increased from 6.87 months to 13.92 months.

The "price limit order" reappears in the property market

A few days ago, Yueyang issued the "Notice on Online Transaction Price Limits for New Commercial Housing in the Real Estate Market", requiring that newly built commercial housing in the central urban area of ??Yueyang Sales implementation price filing. After filing, the actual transaction price of commercial housing sales shall not be higher than the filing price, nor shall it be lower than 85% of the filing price. Otherwise, the commercial housing online signing and filing system will prompt that the commercial housing online signing and sales contract cannot be signed. After registration, the development company really needs to readjust the registration price, and can apply for adjustment after 6 months.

Why is this policy introduced? According to China Times, relevant staff of the Yueyang Municipal Housing and Urban-Rural Development Bureau said that in May and June this year, a developer lowered the registered price of three of its projects from about 8,000 yuan/square meter to 5,000 yuan/square meter in order to withdraw funds. The sales were carried out at around 30,000 yuan, causing market chaos and causing psychological imbalance among citizens who bought houses before the price reduction. In addition, the developer's price reduction behavior has also affected the sales of other real estate properties in Yueyang City. "The Housing and Urban-Rural Development Bureau still hopes that the property market will develop steadily and healthily. It cannot only limit high prices, but also limit low prices."

In the latest 70-city housing price index released by the National Bureau of Statistics, Yueyang’s new home prices fell by 0.7% month-on-month in July, the largest decline in the country. In the previous June, the price of new houses in Yueyang also dropped by 0.4% month-on-month, and the sales pressure of development companies increased sharply. CRIC data shows that since June this year, the price of new houses in Yueyang has dropped sharply, from 7,605 yuan/square meter in May to 6,558 yuan/square meter in June, and continued to fall to 6,492 yuan/square meter in July. rice.

In fact, the "limit order" on house prices has already been in place. As early as 2017, Zhongshan City, Guangdong Province made it clear that if the actual sales price is higher than the registered price or falls by more than 15%, online signing cannot be made; in 2019, Ma'anshan City, Anhui Province stipulated that the selling price of new homes should not be lower than 10% of the registered price. Online registration of commercial housing sales contracts is not allowed for 10% of cases; in 2019, Dalian City, Liaoning Province required that for new projects that apply for a pre-sale license for the first time, the actual online signing registration price shall not be higher than the declared price, and the price shall not drop by more than 5 %.

The latest "price limit order" occurred in March 2020. The Dongguan Housing and Urban-Rural Development Bureau notified that after obtaining the pre-sale license or current sale registration certificate for a commercial housing project, it should be All houses for sale and the declared price of each house will be disclosed at one time within the day, and they will be sold strictly in accordance with the requirements of the clearly marked price format. The actual transaction price shall not be higher than the declared price, nor shall it be lower than 90% of the declared price.

“Such policies allow everyone to have a clearer understanding of the national market, that is, not all city housing prices are rising, and some cities are facing pressure to destock.” Yan Yuejin believes that this Yueyang policy The purpose of control is to strictly crack down on various price wars. It shows that the follow-up regulation of the real estate market needs to focus on some non-hotspot third- and fourth-tier cities. How to actively destock and ensure the stable and healthy development of the marketing market is also what needs to be done in the future. This is different from the current approach of many cities to strictly control excessively rapid rises in housing prices. In order to promote the stable and healthy development of the real estate market, housing prices will face control regardless of whether they rise or fall sharply.