Exchange and Sharing in Supermarket

Centralized procurement, selection of suppliers with distribution advantages, standardized operation, unified price and service, smooth information supervision, rapid internal statistical analysis and communication. Supermarket is a retail store that provides customers with low-priced daily necessities in the form of open-shelf self-selection. The culture of supermarket is mainly manifested in the following aspects: supermarket mission, supermarket policy and supermarket strategy. The basic values recognized and followed by all employees are the foundation of supermarket ethics. Corporate mission-the guiding principle of all our actions is completely around the corporate mission, and its essence is to interpret the corporate culture of our company. The principles guiding the company's mission are: regard customers as friends, exceed the expected service, have a high sense of teamwork and happy and active employees, provide customers with low prices, standardized management and the company's sustained growth. Mission of Supermarket-Our Mission All our efforts are aimed at satisfying customers and seeking to exceed their expectations. The purpose of our work is to provide the best price by selecting commodity items and quality to meet the changing needs of customers. Our employees One of our most important resources is honest, happy and active employees. Every employee should have the spirit of courage and responsibility, the working attitude of solidarity and mutual assistance, and a strong sense-to provide quality services for the front-line departments that directly provide services to customers and work hard for the overall interests of the company. We should always be aware of the simple fact that our resources. In other words, in order to gain an advantage in the competition, we must make full use of all our resources. The enjoyment of information makes our resources play a greater role. Our goal We expect to achieve the best goal and occupy an important proportion in the market. Through the increase of market share, we will continuously strengthen the company's survival foundation and increase the company's long-term enterprise value. Our Value We need to coordinate the relationship with our partners, enhance the common interests of both sides, and achieve win-win and common growth. We should strive to adapt ourselves to the environment and become a model for our counterparts in the region. Company policy Company policy makes all our efforts and actions centered on the company mission. Company policies ensure the consistency and relevance of thousands of decisions made by all company employees. However, when the business environment changes greatly, it must make corresponding adjustments. Our decisions and actions must be guided by these policies. These policies are the basis of our responsibility to our customers and the company. Corporate strategy Corporate strategy focuses on strategies and tactics to cope with the changing business environment. According to these strategies, we can expand the market, allocate resources and manage time. Different strategies are consistent with each other because they are guided by company policies. The company's strategy is mainly reflected in the company's development plan. Corporate values. Corporate values are inviolable. These values establish the ideology of supermarket employees and guide their behavior. These company values are embodied in the company's external relations (relations with customers and suppliers) and the company's internal relations. The company's values are: regard customers as friends, be helpful, be proactive, be honest and upright, be good at communication and decision-making, participate in management consciousness, and promise to abide by cost control = increase profits and prevent losses is the last word. Lead by example, unite and cooperate, be loyal and trustworthy, and be a team player. Asset management concept: the management concept of supermarket is commercial comprehensive store. Our characteristics are: membership, one-time purchase, self-service, free parking, and low price every day. The goal of departmental merchandise display is to facilitate customers to choose and take, and improve the purchase efficiency. Our sales methods should be adjusted according to the characteristics of goods and the needs of customers. If we are not satisfied, we will refund our money and pay attention to our customers. The growth of the company is based on our concern for customers and their satisfaction. Listening to customers enables us to understand and foresee their needs, expectations and consumption behaviors. In this way, we can respond accordingly as follows:-improve the types of goods and services-make customers' shopping more convenient, treat customers with satisfactory quality, clear words and friendly attitude, and ensure customer loyalty with good interaction. -It is very important to exceed customer expectations. Corporate image: Supermarkets adjust themselves and stick to their own characteristics, aiming to become the leader of low-priced retail industry: strengthen the corporate image of focusing on quality, low price, modern management and full of vitality, increase turnover through communication and exchange with the public, and communicate frankly with the public, with the focus on satisfying customers, striving to exceed their expectations and fully integrating into the local environment. The shop we run will be the cleanest and friendliest. Investment in supermarkets reflects the desire to pursue simplicity and efficiency. The employees of the supermarket strengthen the characteristic professional skills of the supermarket with a professional and positive working attitude: professional skills are the key part of the company's assets. In the spirit of professionalism, each of us should rely on our work experience and creativity in line with company policies to strengthen our professional skills. The expression of professional skills is simple and clear. Every employee needs to participate in the transmission, application and protection of professional skills, turnover and market share: the growth of turnover and market share is very important for any company, which means foreseeing the changes of customers, competitors and environment. Respond quickly and appropriately to any change, which means that every employee should seek new methods. As long as it conforms to the company's policies, any new suggestions and proposals are acceptable, which means that sales activities can provide attractive and all-round commodity stores. The layout of the venue and the organization of the store give priority to the needs of customers for comfort and quick purchase. The main principles are:-easy access to the parking lot-spacious and tidy passageways in the store-convenient access to goods, suitable equipment in the store for commodity display-no need to wait for the cashier to check out-customer service (refund ...) equipment is well maintained to ensure the safety of customers, employees, property and the environment. At the national level, service supermarkets such as equipment procurement, construction, engineering inspection and expert technology determine the installation and layout of stores (layout design, assets and equipment, interior decoration). Human resource organization: the human resource structure of a company depends on the work organization. The company encourages the development of balance and human capacity: the work organization changes with the progress of science and technology and the change of business characteristics. Supermarkets invest in improving working tools to improve efficiency and save time. Serve customers better. Adjust the personnel structure according to the changes in sales volume and turnover. The input of human resources needs profit analysis training based on expectations: receiving training and training others are the primary tasks:-strengthening our professional skills-understanding and sharing the company's values-maintaining and promoting the company culture of supermarkets. Before accepting any position, first, the training management should be responsible for and control the training, and realize personal development and career promotion through training: every employee has the opportunity to be promoted, as long as he/she has business sense, has the ability to complete the mission and achieve the goal, and can constantly improve and innovate himself/herself; Promotion should be based on the company's needs and personal wishes. The flexibility of employees in work content and workplace is also a necessary condition for promotion, and encouraging internal promotion and store work experience is a favorable condition for promotion. External recruitment aims at improving professional skills. If personal responsibilities are out of control or there is a huge gap between work performance and established goals, it will soon lead to the loss of post wages. Salary adjustment depends on the operating performance of the supermarket and the changes in the social and economic environment of the country where it is located. Taking on more responsibilities means that the salary will rise rapidly and sharply. Wages will be adjusted and managed according to work results and performance. Authorization, trust and control are the basic principles of supermarket management style. This management mode depends on the participation, enthusiasm and willpower of employees. Every employee should participate in deciding how to achieve their goals and how to evaluate their work performance. It is very important to encourage individuals to express their ideas and evaluate employees. It is helpful to encourage and advocate the success of the team. Interactive communication is the basic consciousness that employees at any level in supermarkets need: paying attention to customers can stimulate creativity and ensure the initiative of behavior to collect, test and evaluate new ideas. Innovative measures need the supervision of communication and decision-making system, and any new method must follow the organizational rules. New working methods and innovative ideas should be audited by the national headquarters, and projects should be implemented quickly with the assistance of superiors and subordinates. Honesty and integrity are necessary, small mistakes are acceptable, and repeated mistakes are unacceptable. Communication: Internal communication makes the company more dynamic. Effective communication is the key to success: information must be clear, accurate and reliable; Information spreads quickly; Every employee must ensure the accuracy of the information he/she provides; Every employee can seek the information store he needs, which generally refers to the operator who displays goods on open shelves, customers help themselves, and settles the payment in one lump sum, mainly engaged in fresh food and daily necessities. A store is a self-service, open retail enterprise that sells its own goods. It was developed after World War II and first rose in Europe and America. Now there are 200,000 supermarkets in more than a dozen countries in Europe and America. Shops generally distribute food and daily necessities, and the main features are: ① small profits but quick turnover, basically set up shop assistants to deal in middle and low-grade goods; (2) The goods are packed in small packages, indicating the weight, specifications and price; (3) equipped with cars or baskets for customers to choose goods; (4) go out and settle the payment at one time. In the early days, shops mainly sold food and a small amount of groceries. At present, in addition to the above, it also deals in cosmetics, stationery, hardware, clothing and so on. There are as many as seven or eight thousand kinds. At present, it is developing into comprehensive services, adding parking lots, cafes, clubs, cinemas, banks, insurance, postal services and other service facilities, which is developing rapidly. The sales of Japanese supermarkets have surpassed those of department stores. The packaging of goods in shops has really become a "silent salesman". At present, it has to introduce goods instead of salespeople, so its packaging has the functions of introducing the name, use, origin, usage, price and weight, characteristics and so on. As far as the process is concerned, a commodity should go through the processes of inspection, trial sale, sales and off-shelf, pay attention to the quality inspection of the commodity, prevent counterfeit and shoddy goods from being put on the shelves, and eliminate expired goods in time. There are many principles of display, the key of which is similar display, same brand display, same price display, forward display (new products are displayed behind the price, so that expired products are sold out first), gold display (best-selling products and key products should be displayed at 3-5 layers of prices that consumers can easily notice) and so on. Small supermarkets can also promote goods. Pay more attention to the promotion methods of big supermarkets and choose the ones that suit you. Category management is very important, because the 80/20 rule is very effective in the supermarket industry, and 80% of sales volume, sales volume and gross profit are brought by 20% of goods. First of all, to do a good job in commodity positioning, we should distinguish between running goods and profitable goods, and make different pricing for each kind of goods and each kind of goods. "Price-sensitive" commodities such as rice, oil and salt and well-known brand commodities should be operated with low gross profit, establish a low-price image, gather popularity and drive sales; Household daily chemicals and biscuits can appropriately increase gross profit and ensure business performance. Then (computer management is needed, on the premise of inputting commodity sales data into the computer), according to different commodity positioning, set weights for the sales volume, sales volume and gross profit of each category (of course, the finer the classification, the greater the analysis value), establish a mathematical analysis model, calculate the importance of each commodity in each price segment, specification segment and even all commodities in this category, and make a choice. Of course, it is not enough to rely only on mathematical models, but also to make empirical judgments on the basis of market research and competition. The above methods depend on your understanding, so take your time to explore. Third, unsalable goods and high-inventory goods should be regularly analyzed and eliminated. The exception is that although unsalable goods occupy inventory, goods with complementary categories that meet the positioning of supermarkets should be retained. Thirdly, the launch of new products must go through trial sale first, and be retained and eliminated by the above methods. Seasonal goods and holiday goods have a great influence on sales, especially during the Spring Festival, Lantern Festival, Tomb-Sweeping Day, Dragon Boat Festival, Mid-Autumn Festival and Christmas. Choosing and promoting holiday goods can even double the turnover of big supermarkets, and small supermarkets can't ignore it. Gu is an authoritative expert in the business field, and reading his books will certainly benefit you a lot. The key to do a good job in supermarket business is to understand the operating characteristics of supermarkets and find out the corresponding countermeasures. This paper summarizes eight characteristics of supermarkets and twenty-four countermeasures of supermarket management. Features 1: Price is a sensitive topic in supermarket channels. Consumers come here to expect to shop at low prices, and the focus of competition between supermarkets is also price. Countermeasures for supermarket management: (1) clearly mark the price of goods as far as possible; (2) Special promotion; (3) Strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of products, and make consumers feel that they are worth the money; (4) Reasonably reduce operating expenses and strengthen cost advantage. Feature 2: self-help shopping, large venue and large exhibition area. Countermeasures: (1) Many consumers are impulsive consumers, so vividness (display, store promotion) is the main point of view of businesses; (2) As large as possible, as many as possible, as beautiful as possible, with the same style, showing the stack heads, end frames and shelves; (3) Show sample shops; (4) Vivid competition (between salespeople and supermarkets). Feature 3: Supermarket management is formal, and warehousing, finance, store operation and product pricing are all departmental and decentralized. Moreover, most supermarkets implement a monthly settlement policy for suppliers, and hypermarkets are domineering and can always find reasons (such as festivals and store celebrations). ) Seek sponsorship from suppliers. Countermeasures: (1) Warehouse manager, business manager, financial manager, cabinet head, warehouse keeper and financial cashier are the key figures in supermarket operation. Business representatives who run supermarkets should have considerable public relations and interpersonal coordination skills, have received special business knowledge training and have good skills; (2) more joint SP with supermarkets to enhance the cooperative relationship between the two sides (the interests of both sides should be considered when promoting); (3) Select the champion store with the largest sales volume or the highest oversold rate in the supermarket chain, and reward the store manager and employees; (4) Special festivals (Christmas, Easter, Valentine's Day) provide supermarkets with Christmas trees, lighthouses, arches and other decorations with company logos; (5) When the consumer purchases RMB in the supermarket, he will give our company a gift; (6) supermarket celebrations (such as celebrations) provide special prices and free products; (7) Do the supplier's duty and provide after-sales service; (8) Contract signing should be professional and rigorous; (9) Recruit supermarket operation professionals and conduct special training for existing business personnel; (10) Educate and require supermarket operators (including tally clerks, promoters and industry representatives) to consider the interests of supermarkets in their work, so as not to bring trouble to stores, such as: a, promotion and tally clerks must dress appropriately, pay attention to their gfd and regulate their behavior; B, products, promotional items are packed neatly and orderly, and hand-painted is popular, neat and beautiful; C, supermarket peak period should avoid a lot of vivid work (such as piling), if necessary, vivid work at night. (1 1) Try to help store employees do what they can without affecting their jobs. Feature 4: The inventory area of most supermarkets is relatively large, and there are many kinds and quantities of inventory, which are easy to be confused. The delivery and receipt of goods in supermarkets are very timely, and the warehousing procedures are more formal and complicated. Countermeasures: (1) Keep a good cooperative relationship with the warehouse keeper and warehouse keeper, and put your products on the outermost part of the warehouse-the most accessible place, and ask the warehouse staff to take more care of them; (2) Regular return visits and inventory management to prevent out-of-stock, so as to urge supermarket warehouse personnel to pay more attention to our company's product inventory; (3) Keep a good relationship with the head of the cabinet, and urge him to transfer goods to the general distribution department of the supermarket in time to ensure the safe inventory of the shelves; (4) Understand and master the receiving habits of supermarkets, and provide night delivery service when necessary. Feature 5: When shopping in the supermarket, more than 90% of consumers are ready to buy it back for family consumption (or outside the store; Future consumption), mostly used for the regular purchase of daily necessities. Countermeasures: (1) Since it is a family consumption, it is necessary to push large packaging for the convenience of the whole family; (2) Since it is a planned regular purchase-we will push multiple product packages (such as half a dozen packages, triple packages, bundled sales, gift packages, etc.). It is convenient for them to carry and promote their expansionary consumption (the more products we put at home, the more we consume); (3) Make multi-package promotion price-encourage consumers to buy more at one time. Feature 6: Buyers are mostly women, housewives and their families. Countermeasures: The propaganda style of POP and bulletin boards should conform to the psychological characteristics of these consumers (such as cartoon POP, vivid and interesting cards, striking contrast between promotional price and original price, etc.). ) Feature 7: The supermarket expects not only the profit of its own products, but also the promotion of the passenger flow in the store and the establishment of the low-price image of this supermarket. On weekends, the flow of people in the supermarket is 1.7-2.5 times as usual, and Friday-Sunday is the "promotion period" of the supermarket. Countermeasures: the sharp weapon to negotiate with the supermarket-the timetable of our promotion activities in your store. Promotion theme, promotion cost control (1) and new product promotion-as an investment method of advertising marketing expenses, A & amp； P ratio is between 15%-30%; (2) Promotion of mature brands-the promotion fee is charged according to the estimated sales volume (with 5%- 15% as the boundary). (3) For example, it is estimated that the supermarket can sell 65,438+0,000 boxes of drinks (each box of 45 yuan) during the promotion period. Feature 8: Each supermarket has its own characteristics more or less. Countermeasures: Pay more attention to key supermarkets and formulate specific marketing strategies, including the following contents: (1) Distribution system: according to the warehouse, traffic and receiving habits of supermarkets, determine the case distribution mode of supermarkets, such as: three times a week, night delivery; Let the dealer deliver the goods (the relationship between the dealer and the supermarket is good, and there is no account risk) (2) Equipment plan: determine the equipment investment plan according to the specific situation of the supermarket. For example, a supermarket is located in the university area, and the fast food area in the store is large, so we should focus on vertical display cabinets, on-site adjustment machines and other equipment. (3) Product and packaging scheme: For example, a supermarket is located in a downtown area, and more than 60% of buyers walk, so the packaging we provide should be convenient for them to carry on foot. (4) Others: including pricing, investment plans for promotional products and advertising products. -excerpt from the post bar! Just a suggestion for you! The first part: the condition provided by the distribution department is 1, and the distribution scope: at present, it mainly includes trunk distribution between Hangzhou, Jiaxing, Ningbo and Shanghai, regional distribution and transit between stores. With the rapid expansion of Denong supermarket, it is expected to cover most areas of the province in the second half of the year; The scope of distribution has also expanded accordingly. 2. Distribution method: some goods are sent directly to designated stores, and most goods are sent to regional distribution centers. 3. Commodity characteristics: seeds, pesticides, fertilizers, agricultural products, etc. 4. Delivery quantity: Due to the strong seasonality of agricultural products, the delivery quantity is also strong. The second part: The requirements of De Nong Distribution Center for partner Jiasheng Logistics: First, the partner logistics company must be a professional logistics company with advanced logistics management experience and perfect hardware facilities. Logistics management includes: 1. Management process of goods acceptance and warehousing: acceptance is carried out according to our company's goods acceptance standard, and warehousing operation is carried out according to the requirements of its logistics company. 2. Goods storage business: The goods must be completely consistent with the book, and the quality of the goods should be kept well. If the goods are found to be stranded for a long time and close to the shelf life, they should report to Denong Company in time. 3. Delivery business: Have certain picking ability, deliver goods according to our company's delivery list, and fill in the outbound order correctly. 4. Loading and unloading transportation business: there are fixed loading and unloading teams and transportation fleets with strong loading capacity. 2. Perfect hardware facilities include the following contents: 1, powerful logistics network system 2. Whether it has its own dedicated railway line or fixed social railway line and its purpose. 3. Use self-built warehouses or rented warehouses. Own a car or join a fleet. Company personnel structure (whether there is a professional logistics manager) and team building. 3. Perfect distribution system: it can be delivered to the designated place in time, accurately and safely according to the requirements of our company, and the urgently needed goods can be delivered to the store within 24 hours. The third part: logistics information 1, with the support of ERP system, transmits information to us. 2. Do you have a GPS system to know the transportation situation of goods and transmit the information to our company? 3. Jiasheng Logistics Company is required to feed back the delivery information to Denong Distribution Center as soon as the goods are delivered to the delivery place and relevant procedures are completed. 4. Ensure the safety of the acceptance receipt. 5. The inventory information of commodities can be fed back to Denong Company in time to ensure the accuracy of inventory. 6. Be able to handle related return business and handle related warehousing procedures when returning goods. Part IV: Assess the indicators (service items achieved) of the third-party logistics company 1 and the safety rate of transported goods. (damaged, deformed, soaked) 2. Misdelivery rate: 03, loss rate: 04. The accuracy of information should reach 100%5. Timely receipt rate: 98%6. Timely delivery rate: 99%7. Delivery demand rate: 98% Part V: Require Jiasheng Logistics, a third-party logistics company, to design a set of scientific and rigorous business operations suitable for our company.