How to recruit clothing and shoe and hat store salespersons? Clothing salesperson recruitment requirements

When selecting shop assistants, emphasis should be placed on assessing their appearance, communication skills, general and professional knowledge, and loyalty to work.

The business performance of clothing and shoe and hat stores depends to a large extent on the quality and work performance of employees. Some clothing and shoe and hat stores often attach great importance to marketing plans, but because they neglect store staff management, during the implementation of the retail plan cannot achieve the expected results. Therefore, employees are the foundation of an enterprise, and attracting good employees is extremely important. Do you know the things to pay attention to when recruiting clothing store clerks? When a clothing retail store receives the personal materials of applicants, it usually needs to choose certain testing methods, including written tests, as the basic basis for selecting applicants. The recruitment methods for store clerks include written examinations. The basic purpose of selecting applicants is to test the applicants' knowledge level and general abilities (such as perception, memory, thinking, imagination, language, generalization, creation, etc.). The main purpose of interviews is to test the applicants. The personnel’s motivation for applying, personal qualities (such as appearance, appearance, character, honesty, values, etc.) and professional abilities in retail work (such as the ability to deal with people, observation ability), etc.

Work with many people every day Dealing with all kinds of customers is a basic feature of a store clerk's work. Store clerks must have abundant energy, good interpersonal interaction skills and high professional ethics in order to provide satisfactory services to customers. Therefore, when selecting store clerks, it is necessary to examine the qualities of the applicants in the following aspects:

(1) Personality considerations for clothing store clerk recruitment. Mainly based on the general ability, temperament, personality and other aspects of the candidates, the basic requirements for clerks include: studious and motivated, flexible thinking, strong observation skills, strong communication skills, quick movements, enthusiasm and generous, cheerful personality, honest and careful work Harmony and heart.

(2) Things to note when recruiting clothing store clerks: work ability. The examination of work ability can be carried out from aspects such as education level, product expertise, retail service skills, and work experience.

(3) Physical fitness considerations for clothing store clerk recruitment. In order to match the image and product mix characteristics of the retail store, there should be special requirements for store employees in terms of health, body shape, height, age, gender, etc.

Employees are the vitality of a store. A good employee will bring an unexpected leap to the store's business. A good employee should have good physical fitness, strong work ability and perfect personality.

1. Smile from the heart

For customers, the smile forced by the salesperson is worse than not smiling at all. Some stores propose "developing laughter resources" and force salespeople to smile at customers. They even encourage or require salespeople to go home and practice smiling in front of the mirror. This is all unwise.

Smiling is a reflection of a happy mood and an expression of politeness and self-cultivation. Salespersons don’t just smile at the counter, they should smile everywhere in life. At work, as long as you treat the customer as your friend and respect him as a person, you will naturally smile to him. Heart smile. Therefore, this kind of smile does not need to be forced by administrative orders, but is voluntarily given out by a well-educated and polite person. Only this kind of smile is the smile that customers need, and it is also the most beautiful smile.

2. Eliminate worries

An excellent female salesperson always has a sincere smile on her face. Once while chatting with someone, a friend asked her: "You smile all day long, don't you have any unpleasant things?" She said: "Who doesn't have worries in the world? The key is not to be dominated by worries. Go to work When I go to work, I leave my worries at home; when I come home, I leave my worries at work, so that I can always be in a relaxed and happy mood."

If salespersons can be good at doing this. With this "emotional filter", you won't have to worry about not having a bright smile in your service position.

When a salesperson encounters something unsatisfactory, he will inevitably feel unhappy. At this time, it seems too disrespectful to force him to smile at the customer. However, the particularity of service work also determines that salespersons cannot vent their emotions on customers.

Therefore, salespeople must learn to decompose and downplay worries and unhappiness, maintain a relaxed mood at all times, let joy always accompany them, and pass joy to customers.

3 Have a broad mind

If a salesperson wants to maintain a happy mood, it is important to have a broad mind. During the reception process, it is inevitable that you will encounter customers who are rude and disruptive. The salesperson must remember to "endure the calm for a while, and take a step back to make the world brighter." Some customers hesitate and spend a lot of time when purchasing goods, but when it comes to packaging or payment, they frequently urge the salesperson. When encountering this situation, the salesperson must not be unhappy or lose his temper. He should think like this: "He must like this kind of thing very much, so he spent so much time carefully selecting it. Now he must be anxious to take the product back to his family." See, that’s why he pushed me”. With this idea, the salesperson will show a considerate smile to the customers.

In short, when you have a broad mind, you will not worry about gains and losses at work, and you will not worry about receiving customers. You will always be able to maintain a good mood, and service with a smile will become a breeze. thing.

4 Communicate emotionally with customers. Smiling service is not just an expression of expression, but more importantly, it is an emotional communication with customers. When you smile to a customer, what you want to express is: "I am happy to see you and willing to serve you." Smiling reflects this good mood.