Why does China's second generation phenomenon "rich second generation" relay China?

On May 2, a male buyer of the company was getting married, and Dong Mingke was a little worried. He not only took out his own Porsche Cayenne worth 1.4 million yuan, but also borrowed six famous cars to form a luxury wedding team, which made the groom face. The 29-year-old Jong explained his behavior like this: "That man has contributed to the company, and you must help him. Like men, we create good scenes and employees have more face. "

Dong Ming said that we should run a humanized enterprise and make "the enterprise look like home".

If you think this is "emotional", you are wrong. Dong Ming also said: "Leaders can't forget one thing-their authority is given by their followers." Paying equal attention to kindness and prestige is the central idea of China's management. Without kindness, prestige is strength, and Dong Ming doesn't like it. Dong Ming has been the head of Zhejiang Weili Forging Equipment Co., Ltd. from his father for more than a year, and he is getting more and more busy. He often works overtime on weekends and holidays. "One-day trip to Hangzhou" is his most extravagant way to relax. Succession-these three words are heavy for Dong Ming, no, for the rich second generation who have completed the succession.

The Shanghai-based rich second generation organization "Relay China Youth Elite Association" (referred to as "Relay China") has just said that it plans to replace the negative title of "rich second generation" with the new term "new generation entrepreneur", and there has been a crusade on the Internet, and netizens are not allowed to "change vests". Social prejudice against the rich second generation can be seen.

"On behalf of social education group"

In 2007, Dong Ming sent a letter to China Business News, telling that "a successor of a private enterprise confessed his troubles"-he entered his father's enterprise after graduating from college, often suffering from insomnia and overeating, looking haggard and anxious, with more white hair ... Chen Xuepin sorted out and sent this letter, which was later reprinted by more than 100 print media, and CCTV's Dialogue.

During that time, various media rushed to report the "rich second generation" like an eagle's mouth. Out of natural critical thinking, journalists take it as their responsibility to dig up the negative news of the "rich second generation" and paint a group image of "dude drinking and drinking" to the public. Previously, people had just debated the "original sin" of the first generation of entrepreneurs, and hating the rich became an uneasy factor in China society. This group, which enjoyed a rich material life by relying on the wealth of the first generation of entrepreneurs, surfaced, causing complex social psychology: envy, jealousy, disgust and disgust. ...

This kind of social psychology is not conducive to a good society. However, the reason is the huge gap between the rich and the poor. According to the current US dollar exchange rate, China's per capita national income ranks about 128. Even according to the "purchasing power parity" that economists like to use, China's per capita national income still ranks 107 in the world, behind Namibian, Belizean and Ukrainian countries. There are too many losers and too few winners-the social development in China is so unbalanced that no matter which group rises, it will lead to social unrest.

In 2008, no one in the rich second generation group realized the harmfulness of this social psychology. A rich second generation forum held in Shanghai that year openly played the theme of "the rise of the new rich". According to a senior financial reporter, at some investment and financing activities in Shanghai that year, he saw some rich second generation who had just graduated from college or were still studying in college, and they came from all over the country with tens of millions to participate in the investment, just like "Mr. Fu". Some people of insight in Shanghai began to worry about this group of immature "rich second generation", and envisaged setting up an organization to unite the progressives in the rich second generation group, on the one hand, helping this group grow up, on the other hand, guiding them to repay the society.

Chen Xuepin, then editor-in-chief of CBN, was one of the seven founders, and Chen Hao, who later served as the chairman, was one of them. Chen Hao is sociable, knows many rich second generation friends and has a good relationship with the government. His father is a famous entrepreneur in Jiaxing, Zhejiang. A reporter from Jiefang Daily contributed a manuscript on the topic of "Relay to China". The word "relay" accurately expresses the meaning of the rich second generation group taking over the great family business from the first generation of entrepreneurs; The word "China" carries the ambition of this group, who want to lead the economic development of Chinese mainland.

In view of the complexity of the organizations registered in Chinese mainland, they chose to register and set up the "Relay China Youth Elite Association" in Hong Kong, which is affiliated to the Youth Working Committee of Yangpu District Federation of Industry and Commerce in Shanghai, and then set up "Shanghai Ruilai Culture Communication Co., Ltd." as the daily operation platform, and the office is located in a chic building beside the Suzhou River in Shanghai. Over the past year, "Relay China" has attracted more than 65,438+000 members, including not only the second generation entrepreneurs, but also a new generation of young entrepreneurs. "These two forces will be the core forces of Chinese mainland's private economy in the future," said Chen Hao, the first chairman. He hoped that this organization would emerge from such great entrepreneurs as Ma Yun, Guo Guangchang, Liu Chuanzhi and Wang Shi. Psychology of "proving yourself"

According to previous reports, gael givet was described as a miserable rich second generation: he was "very depressed and out of breath" under his father's rule, and he had to ask his father for instructions on everything. If one day he dares to resist, he may end up in exile, the eldest son of Rainbow Yongqing. This kind of report is suspected of provoking the relationship between father and son, so before this interview, he specially told reporters not to write his real name. Fortunately, the interview process was very pleasant, and he agreed to the "reality show" again.

Last year, there was a questionnaire survey of 122 "rich second generation". Among them, 37% claimed to have religious beliefs, and there are not a few people in party member who have religious beliefs. According to the survey report, this proportion is much higher than the overall proportion of young people's religious beliefs in Shanghai, reflecting the outstanding characteristics of the "rich second generation" group in life experience, ideas and value models. The survey also shows that 56% of the respondents think they are a "happy generation", but when asked "What do you think of wealth", 45% of the respondents think that friends are their greatest wealth, another 28% think that spiritual wealth is their greatest wealth, another 24% think that social relations are their greatest wealth, and only 3% think that money is their greatest wealth.

Gael givet used his father's credit and face to borrow 300,000 yuan to open a film and television company. This is an ironic beginning. He wants to start his own business to prove himself, but he still relies on his father's resources. At present, the main business of his film and television company is to shoot corporate propaganda films for some companies, and has not yet entered the real film and television investment stage. While eating ice cream, gael givet replied, "The past is an economic China, and the future is a cultural China. People are less and less fond of reading. The country needs film and television companies to produce a number of good film and television works, tell people what is right and wrong, and rebuild social values. This is a huge and promising market. "

The taste of a prince in power

Fang Yuzhong (a pseudonym), a post-80 s rich second generation with experience in studying in the UK. When he was in junior high school, he was sent by his father to study in Britain until he graduated from the University Business School. Yu Fang is luckier than Vicky. When he borrowed 5 million yuan from his father to start a business in London, although he could not understand why his son asked him for money, he still supported him to start a business. The difference between "borrow" and "want" reflects the concept gap between the two generations. "My dad thinks all his money is mine, so why borrow it? I think the money I earn is mine. "

At the end of 2009, Yu Fang suddenly told reporters that he had returned from England and his new office was in Shanghai.

"Did British entrepreneurship fail?" See Yu Fang, the reporter can't wait to ask. In fact, the young man started his business smoothly. Especially after the financial crisis, London real estate developers were short of funds, and the price advantage made in China made them get a lot of big orders. However, his father has set up a new musical instrument factory in Shanghai, hoping that he will come back as the chairman and prepare for the handover. Yu Fang, who just returned to China, was eager to take up his post quickly and told reporters about the road of brand management. In terms of production capacity, his father's enterprise has ranked third in the global industry, but it has never been able to get rid of the fate of the foundry.

From OEM to brand management, this is the inevitable choice for China's industrial development and also the mission of Yu Fang.

On April 20 10, the reporter visited the factory in Yu Fang. At noon, he took reporters and middle-level cadres of the company to have a working lunch in the canteen. At the dinner table, the cadres reflected that the captain of the security team was narrow-minded and the relationship between the security team was tense. Someone suggested changing the captain. The tricky thing is that this captain is sent by Ningbo headquarters, and he usually doesn't pay much attention to these middle-level cadres in the branch. Mobilizing him will alarm the headquarters. This matter must be decided in person in the rain. Yu Fang simply replied: "Whoever sent him, let him be taken away." Obviously, this treatment will offend the father's subordinates, and the relationship is subtle. Fang Yuzhong told reporters: "I find myself like a' prince', and dealing with my father's subordinates is very complicated and troublesome."

Back in the office, Yu Fang described a thrilling story to the reporter. Not long ago, he demoted a bunch of eight backbones, including the general manager, forcing them to resign and leave. Before Fang Yuzhong came back as the chairman, his father recruited the general manager, who formed a management team. When he first started working, he was very idle, and no one came to report his work while sitting in the office. He just looked at the document, signed it and stepped aside. The general manager didn't treat him like a young man, but he also had selfishness and secretly sold the company's equipment. Yu Fang placed cronies in various departments, collected evidence, got it, immediately reported to his father, held a general meeting of shareholders, and demoted the general manager and his team together in lightning speed.

When the "prince" comes to power, he has to have the final say and safeguard the interests of the company. Yu Fang's shrewdness and boldness impressed the company. He explained himself: "If the general manager has a problem, he won't deal with it now. It will be even more shocking to wait until the company is bigger. " However, this kind of injury also blocked Yu Fang's original beautiful vision. After re-recruitment, many things have to be done by myself, trapped in trivial management details. "The original dream can only be put aside." Yu Fang said helplessly, "It is very difficult and tiring to set up a factory." Why can't public welfare be done?

Through the above cases, the reporter tried to restore a real rich second generation group: they also have the same joys and sorrows as their peers. The difference is that their parents have money, they have wealth inheritance, and most of them rush to the direction of "entrepreneurs". "In everyone's eyes, we seem to be just a group of' rich second generation' who only spend money. It's hard to hear this discussion, and it's a little hard. In fact, we have more pressure, more troubles and more responsibilities than ordinary people. " Dong Ming said.

The rich second generation in Chinese mainland has several characteristics: First, they are not the generation that grew up with golden keys. When they were born, it was the time when their parents started their business, and they suffered a lot. Secondly, because their parents didn't get a good education, many of them were sent abroad for high school under psychological compensation, and their international vision was broad. What's more, their parents basically started from manufacturing, and now they want to do something different, so that their father can give money to invest and start a business.

Wealth is responsibility. People are very concerned about the "public attributes" of the rich second generation, that is, what kind of ideals they have for society, the country and the world. "Relay China", a rich second generation organization, has three major goals. First, as a community, let the rich second generation exchange knowledge here and let the insiders make friends and do business. Second, as a learning platform, invite experts, entrepreneurs and others to start classes to cheer for the growth of the second generation. The third is to do public welfare, cultivate social entrepreneurship, and explore new public welfare actions such as fair trade and community care.

"It's a pity that for more than a year, this piece of public welfare has not been done, which has become a pain in my heart." Chen Xuepin, the current secretary-general of "Relay China", told reporters that there are actually many institutions looking for it, all of which want to "relay China" to pay, but most of the rich second generation have not yet mastered the financial power, which makes "Relay China" unable to contribute to public welfare and find any innovation. The rich second generation can now "pay time, manpower and material resources", but it is difficult to pay directly. How to respond to social expectations is a headache for Chen Xuepin.

In contrast, Bairen Fund, which was established earlier than "Relay China", is one step ahead of "Relay China" in the concept and action of doing public welfare. The "Hundred Benevolence Fund" calls on its members to "spare their spare time to improve social problems such as the disparity between the rich and the poor" and do charity in the name of a group. Shi Rongxin is an activist of Bairen Fund. He told reporters that they are not as busy as their parents and can have "spare time", so encouraging everyone to take out their spare time and do charity by themselves is a "gift" for a group of people who have the opportunity to live in relatively wealthy families.

Bairen Fund has many sons of celebrities, such as Li Jiajie, son of Lee Shau Kee, the Asian stock god; Huo Siwei, grandson of Henry Fok; Zheng Zhigang, grandson of Zheng Yutong, chairman of New World Development; Xu Shitan, son of Xu Rongmao, chairman of Shimao Real Estate, and so on. When he participated in the activities of Hundred Benevolence Fund, what impressed Xin the most was that when he went to those marginal communities and low-class families, "he seldom went, but before entering that person's home, he felt that the environment was poor, but he was very happy and felt very different." These rich children should be friends of the lower classes. "If they have any difficulties in the future, we should care about them if we can help." .

"Relay China" has established a cooperative relationship with "Hundred Benevolence Fund", and the rich second generation in Chinese mainland is ready to keep up with our compatriots in Hong Kong and Macao. Gael givet told reporters that if the company he founded was profitable, he would donate some money to fund education. In other words, we can't donate money at present. Dong Ming bluntly said that for the rich second generation, the first thing to do is to do a good job in the enterprise, "this is the greatest contribution to society". In order to "run the enterprise well", Dong Ming decided to invest 3 million yuan to build a comprehensive building, with a new canteen on the ground floor and a hotel-style standard room upstairs for employees to live in. "Constantly pushing up housing prices is the biggest injustice in China at present. The salary we give workers every month is like nine Niu Yi hairs. " This is also a new measure of "running people and enterprises" in Dong Ming.

Compared with doing public welfare, the rich second generation in the mainland has another mission, that is, "the market economy ruled by law." The inertia mechanism of the combination of power and capital has been running in China, and many first-generation entrepreneurs can't get out of this shadow. Some even take the position of "privileged capitalists" and walk in a gray area, which makes society uneasy and disgusted. Although the rich second generation has a strong motivation to prove themselves, the shadow of the big environment is too great, and they are facing struggle and stalemate. "Relay China" hopes to give the rich second generation a kind of value: to be honest with themselves and enterprises, and not to bow to hidden rules. The trend of rule of law and democracy is the fundamental trend of China, and we must show a healthy mental outlook. At the same time, we should have a big vision and great feelings, not just a businessman or businessman, but an entrepreneur with ambition and goals.

In this way, they will "relay" and the society will feel at ease.