Mai Shengyue and several brands

Four. By June 5438+1October 1 1 in 2023, Maisheng Yuehe Sporting Goods Co., Ltd. owned four famous sports brands: Kappa, vans, newbalance, JackWolfskin and * * *. Brand is a Chinese word, which refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience.