What are the three parts of a brand?

Question 1: What does the product introduction include? 1. Product definition.

2. Product concept

3. Product classification

4. Product level

5. Differences between products

6. Product form

Question 2: The concept of city brand? What are the specific parts of city brand? The concept of city brand:

City brand is the core concept that a city transmits to the public according to its development strategic positioning in the process of promoting its own city image, and it is recognized by the society.

The core connotation of brand is to convey the core interests to consumers (that is, what the brand will bring to consumers), and it is the market commitment of enterprises to consumers. City brand is the core concept that a city conveys to the public in the process of enhancing its own city image.

City brand refers to these parts:

According to the holistic, economic or cultural role played by different types and properties of cities at home and abroad, as well as the city's own personality characteristics, we divide urban positioning into the following types.

(1) political card.

The seat of an international organization or the capital of a country. For example, Brussels, Belgium, is the city where the European Union, the North Atlantic Treaty Organization and hundreds of international institutions are located, so it is known as the "European capital"; Geneva, Switzerland is one of the famous international conference centers, and is home to more than 200 international organizations such as the United Nations Office in Europe, the International Labour Organization, the World Health Organization and the headquarters of the International Red Cross.

(2) Economic brand.

This is an international or regional economic activity or capital gathering place or industrial production center. Such as Zurich, Switzerland, is a world-famous international financial market; Detroit, USA is a world-famous automobile industry city, while Argentina is the headquarters of Coca-Cola. The industrial cities I have been to include Jingdezhen, Anshan, Huainan and so on.

(3) Traffic brand.

Relying on the superior geographical location, it has become the transportation hub of domestic or international banks. For example, Frankfurt, France, is one of the most important international airports for porridge; Singapore is located in the Straits of Malacca, connecting the Indian Ocean and the throat of Pingyang. Become the largest container terminal and one of the most important seaports in the world; Zhengzhou and Wuhan, which I have been to, are also important transportation cities in China.

(4) Cultural brand.

It has a unique and ancient cultural heritage and tradition, or it represents the trend of the times and has a prominent position, or modern science and technology education is particularly developed. Venice, hungry in Uidari, is famous for its magnificent medieval architecture, rich historical and artistic treasures and peculiar "small town" style.

(5) Tourism brand.

It refers to a city with tourism as the main pillar of urban economy and the development of military tourism as the fundamental driving force of the city. For example, Lu Lu badminton, the Hawaiian fire slave in the United States, the Pearl of Destruction in the Pacific Ocean, is far more famous than many American state capitals, with a population of less than 400,000, but there are as many as 8 million world tourists coming for the exclusive Range Rover every year.

(6) Habitat brand.

Go to cities with good ecological environment and high quality of life, such as Chengdu, Kunming, Hangzhou and other livable cities.

(7) product brand.

Product market brand mainly refers to a unique product or service industry with the status of "Dragon Capital" in a city, which produces a "country of origin image" with high recovery rate, thus making the products of other related industries in the city gain additional competitiveness in the market and produce market surplus. The different factors that form the city brand mainly include the historical function, cultural background, humanistic customs, regional characteristics, industrial advantages, economic strength, development prospects, similar characteristics or spontaneous identification content of the city.

I hope the above answers are helpful to you. Thank you.

Question 3: The concept of the whole product and its levels. The whole product includes three levels: core product, tangible product and additional product 1, core product. This is the most basic level of the product, and it is the core content to meet the needs of customers, that is, the substantive things that customers want to buy. For example, the core of food meets the needs of hunger and nutrition; The core of cosmetics is to meet the needs of skin care and beauty. 2. Tangible products. This is the second level of the overall product. Designers and producers of enterprises turn core products into tangible goods, and then they can supply them to customers. At this level, products are tangible products, that is, various specific product forms to meet customers' needs, which should generally have the following five aspects: quality, characteristics, style, brand and packaging. If a tangible product is a service, it should have similar characteristics. 3. Additional products. This is the third level of the whole product, which refers to the extra services or benefits that customers get when they buy products, such as providing credit, free delivery, installation, maintenance, return and after-sales service. The modern market competition lies not only in what products are produced and sold, but also in what additional services and benefits are provided. In the past, the market competition was mainly the competition of products themselves, but now it is necessary to add the competition of services. The combination of the above three levels forms the overall concept of the product.

Question 4: What are the three main parts of news reports and what are their two attributes? 5 points lead+text+comments or background. Timeliness and authenticity.

Question 5: What parts does a computer consist of? What is the function of each part? Which brands are better in each part? Help processor, memory, motherboard, hard disk, discrete graphics card, CD-ROM drive, power supply, chassis!

Now processors are the mainstream of Intel and AMD. Intel is expensive but stable, AMD is cheap but not as stable as Intel!

The motherboard ASUS is a first-line brand with fine workmanship.

Seagate is good at hard disks.

Memory belongs to Kingston.

The power supply is very mature.

Just find the chassis appearance you like.

Question 6: What are the three parts of the main body of the plan? The text of the plan generally includes preface, text and ending.

The main part is divided into three parts: objectives, measures and steps.

Question 7: What are the basic elements of effective product positioning? Product positioning must proceed from the needs of consumers-people, and people-oriented is the basic principle of product positioning. What is a product? From the perspective of humanism, products are materialized services designed for people's needs, and all kinds of products such as food, clothing, housing and transportation are designed for people's certain service needs. For example, pens are used to write, and paper is used to carry information. People's needs are varied, and so are the products that serve people. Moreover, with the development of society, people's needs are constantly developing and changing, and products serving people's needs are also constantly innovating. In order to improve the competitiveness of products, production enterprises must innovate or update products according to people's needs, and constantly adjust product positioning. Although people's needs are varied and ever-changing, there are basic rules to follow in product positioning. This basic law is to obey the consumer's basic value judgment of goods. The basic value includes the function, quality, style and price of goods. Function, quality, style and price are the four basic elements for people to judge the value of goods, which are four in one and cannot be neglected. The products of enterprises can't adapt to these four elements and their characteristics that vary from person to person and from time to time, so they can't become commodities. Product positioning must be based on consumers' recognition of these four elements.

Question 8: How many brand cities are there in China? Top Ten Brand Cities in China:

Sina Leju Forum, Hong Kong's world vitality capital;

Shanghai international headquarters city;

Beijing, the cultural capital of the world;

Macau, the entertainment capital of the world;

Shenzhen China Innovation Capital;

Guangzhou International Convention and Exhibition City;

Hangzhou International Leisure City;

Kunming International Romantic Spring City;

Guiyang China Summer Capital;

Shaoxing, the celebrity capital of China.

Question 9: What are the ways to build a brand? First of all, brand planning is based on the spread of BAP(BRAND ANIMA POINT) brand life point.

Brand life point communication planning is a systematic and step-by-step planning, which mainly includes five steps: brand review, brand planning, brand strategy, brand creativity and brand communication.

The brand building you mentioned is an expression of brand planning, so brand planning is to define the core value of the brand. That is, brand positioning, brand recognition, brand association, brand logo, core advertising language, brand image spokesperson, etc. Your brand building can start from these aspects.

Question 10: What are the three parts of the professional ethics of civil servants? Mainly manifested in three aspects: (1) strong political nature; As state administrative organs and their civil servants, when performing official duties, they must obey the will of the state, that is, the will of the ruling class, administer according to law, and represent and serve the interests of the state, that is, the interests of the ruling class. Therefore, administrative activities have profound class nature and strong political nature. (2) Major responsibilities; State administrative organs and their civil servants are responsible for formulating and implementing policies and regulations, organizing, leading and managing state social affairs, coordinating relations in all aspects of society, and ensuring the smooth progress of national economic, political, cultural construction and social development. Therefore, the administrative profession is directly related to the future and destiny of the country and society, and its responsibility is incomparable to any other social profession. (3) mastering and exercising power; State administrative organs and their civil servants are engaged in administrative activities and have corresponding powers endowed by state laws. How to correctly grasp and use the power in your hands? In order to consciously restrain one's administrative behavior and actively and correctly implement the national laws, regulations, principles and policies, in addition to the corresponding rules and regulations and administrative discipline, one also needs corresponding professional ethics to restrain one's administrative behavior, so as to adjust all kinds of complicated administrative relations that occur in one's administrative activities.