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The Cultural Concept of Binhe Group

Business philosophy

The business philosophy of Binhe Group is "inheriting filial piety and governing enterprises by virtue", and it has invested 654.38+0 billion yuan to develop and construct Jingzhi Community, Torch Building, Riverside Community, Riverside Apartment, Riverside Green Home, Riverside Top Grade, Nangong Riverside Home, Jizebin Henan Community, Riverside North Community and Suiyuan Community.

From June 5438+October 2006 10, Binhe Group systematically studied Confucian classics such as Disciple's Rules, Daxue, The Doctrine of the Mean, Mencius and The Analects of Confucius.

At the beginning of 20 14, the restoration project of Shunde Mansion in Xingtai City was developed by Binhe Group.

The "Four Wealth" Concept of Binhe Group

Firm, firm, persistent and strong.

The concept of "Four Fortunes" means that enterprises should unswervingly follow the road they choose, firmly believe in a bright future and their own success, make unremitting efforts, and be exceptionally strong when encountering difficulties.

Riverside spirit

Morality, honesty, pragmatism and innovation

Riverside motto

If you want to succeed, learn to be a man first.

The foundation of Binhe Group's work

Generosity, integrity, humility, wisdom and honesty

Virtue by the river

Palace, generosity, faith, people and benefit.

Respect will not regret, forgiveness will win the public, and faith will do whatever you want. Sensitivity is active, and profit is enough to make people. Respect will not be insulted, generosity will win the masses, honesty will be appointed by people, diligence will achieve work results, and kindness will command people.