Recruitment of after-sales manager of Mercedes-Benz 4s store in Li Xingxing, Zibo

Today is the seventh day of the Lunar New Year. Generally speaking, today is the first day of the working day.

However, no one expected that the sudden outbreak of novel coronavirus completely disrupted the "Spring Festival plans" of many car companies and dealers. At the critical moment of the national war against pneumonia and epidemic prevention, the automobile industry has also been affected.

With the persistent impact of the epidemic, the General Office of the State Council announced the Notice on Extending the Spring Festival Holiday in 2020 on the 27th, and the Spring Festival holiday in 2020 was extended to February 2nd (the ninth day of the first lunar month), and normal work began on Monday, February 3rd.

To this end, many car companies and dealers delayed their business production and adjusted their business hours.

Many car companies stopped production and delayed their resumption of work.

Toyota: It is planned to start construction after February 10.

65438+1On October 29th, Toyota Group also announced that its factories in northern Tianjin and southern Guangdong would not start before February 10 to cope with the novel coronavirus epidemic.

Regarding the epidemic, Akio Toyoda, president of Toyota Motor Corporation, expressed deep condolences to those who died in novel coronavirus. At the same time, I would like to express my sincere greetings to the patients who are fighting the virus, and express my high respect to the medical workers and other staff who are fighting against novel coronavirus day and night.

According to the "Car Review Society", the specific restart time has not been decided yet, but if the restart work is long-term, it will have some impact on the company's production capacity and performance. In addition, as the factory in China was closed after the Spring Festival holiday, which coincided with the traffic jam in some cities, Toyota Motor Corporation said that it was evaluating the supply of spare parts in China.

Honda: The start date has been postponed to February 9th.

Honda also indicated on October 28th, 65438/KLOC-0 that it would postpone the reopening dates of two motorcycle manufacturing plants in Tianjin, China and Taicang, Jiangsu to February 9th. According to the original plan, Honda's second round of business plans to take a vacation at the end of June from 5438+ 10, which started during the Spring Festival, and restart operations in early February.

The resumption date of the second round of Shanghai commercial comprehensive headquarters was also postponed to February 10. Due to the spread of new pneumonia infection, the China municipal government decided to extend the Spring Festival holiday, and Shanghai also informed local enterprises to extend the closure time, so Honda delayed the resumption of work of manufacturing bases in nearby areas.

Honda has three automobile factories in Wu Hanyou. As for whether it can be restarted on February 3 after the Spring Festival holiday, the final policy has not yet been determined.

Renault: It is planned to resume production on February 10.

Renault Wuhan factory also plans to resume production on February 10. Recently, a Renault spokesman said that their production base in China will resume work simultaneously with Dongfeng Motor, a cooperative enterprise.

Changan Auchan: Production will resume after February 10.

In principle, the time for the production base and project of Chang 'an Auchan to resume work is arranged in February 10. In principle, the staff will work at home from Monday, February 3rd to Friday, February 7th, and concentrate on February 10.

Ford: It is planned to resume production on February 10.

Ford also plans to resume production with its joint venture partner Changan Automobile in China on February 10. The production bases in Chongqing and Hangzhou responded to the call of the local government and postponed the Lunar New Year holiday to cope with the expansion and spread of the new pneumonia epidemic.

4S shop postponed construction? Some of them have duty arrangements.

What impact does the sudden epidemic have on car dealers? What has changed compared with previous years? What measures have been taken in the store at present?

First of all, in response to policy requirements, many dealers generally delayed the opening hours of 4S stores. Auto Review interviewed Li Xingxing, Yongda, Aojitong and other auto groups and dealers, all of whom said that according to the requirements of the State Council General Office, they had issued a notice to postpone the business hours of 4S stores until February 3rd.

Among them, a person in charge of Mercedes-Benz 4S store in Li Xingxing, Shijiazhuang, Hebei, told the car evaluation agency: "The sudden epidemic will definitely have a great impact on the car market. Since automobile consumption is a commodity transaction, the actual transaction can only be completed offline, and users are not suitable for going out at present, so car watching and car lifting are affected.

Compared with previous years, the most intuitive change is sales volume; However, during the Spring Festival, the store has always arranged staff to be on duty and regularly disinfected the workplace and related vehicles. Consumers can also consult after-sales service through the online service platform. "

The BMW 4S store in the North Second Ring Road Automobile Park said that from February 3 to February 9, the staff were on duty in batches to ensure that basic services could be carried out. February 10 (the 17th day of the first month) was officially opened, during which the after-sales accident rescue hotline remained open for 24 hours.

An Audi 4S store in the West Third Ring Road said that the closing time during the Spring Festival will be postponed to February 2 (the ninth day of the first lunar month), during which relevant duty personnel will no longer be arranged, and it will officially open on February 3.

The measures taken by a 7-star dealer of SAIC Volkswagen in the North Second Ring Road are more detailed. During the Spring Festival, the holiday will be extended to February 2, and there will be someone on duty during the holiday. On February 3rd, the company officially opened.

Mr. Wang, the head of a Geely store in the North Second Ring Road Automobile Park, said: "There are not many plans at present. The first thing to know is whether all employees have contacted relatives in Wuhan. We have decided to delay working hours. "

A Haval 4S store in Shijiazhuang also issued a notice today: the working hours will be extended to the tenth day (normal work on February 3). Users who need maintenance during this period will get a service delay of 1 month. Under special circumstances, they can make an appointment to register for delayed maintenance, and the warranty policy enjoyed by the vehicle during this period will not be affected.

The store that was investigated next was more interesting. Due to the current special environment, the author contacted Mr. Zhang, the chairman of a Jianghuai store in Shijiazhuang, through WeChat. After the author threw out the investigation question, the first sentence he answered turned out to be just from the live broadcast, which surprised the author.

However, in his next answer, it represents the status quo of most dealers.

Webcast has become a new marketing trend.

Mr. Zhang introduced: "At present, the focus of everyone's attention is the prevention and control of the epidemic. At present, there are basically no customers asking to enter the store to see the car. In the face of the epidemic, customers' demand for car purchase is suppressed.

However, the customer's demand for vehicles still exists. For example, JAC's new jiayue A5 coupe is still on the market, and the customer's attention has increased compared with the previous year. Where is our Ruifeng MPV? Series models are the peak of car purchase at the beginning of each year.

At present, from the perspective of attention, it is expected that there will be a small peak in the auto market after the outbreak is lifted. The sales situation in the first quarter mainly depends on the prevention and control of epidemic situation. If the ban can be lifted in February, the sales in March can balance the sales in the next quarter.

From JAC's point of view, it is not expected to decrease year-on-year. At present, according to the situation of epidemic prevention and control, on the basis of doing a good job in store prevention and control, our store has comprehensively launched video marketing activities based on Aauto's faster video platform, while traditional publicity and WeChat drainage.

At present, the customer's correspondence, participation and interaction are all 2-3 times higher than usual. In view of customers avoiding going out, we are trying to sell hand-held exhibition halls. At present, customers' participation is relatively high, mainly consulting vehicle configuration and price policy, because everyone is used to seeing and booking cars on the spot. It takes some time and some technical means to produce actual delivery sales in a period of time through these methods.

Generally speaking, it is our ongoing work measures to implement epidemic prevention and control according to the government's requirements, collect customers through video platforms, and rapidly increase the number after the epidemic is lifted. The official business hours are also placed after February 3. "

According to the latest news, enterprises in the administrative area of Hebei Province will resume work no earlier than 24: 00 on February 9, 2020. It can be seen that the official business hours of 4S stores will also be postponed.

Write at the end:

Today, related enterprises, spare parts suppliers and travel service companies in the automobile industry still offer sincerity, or donate or donate medical materials, or provide travel services, which shows the social responsibility and responsibility of an enterprise.

In times of crisis, money is meaningless. No matter how big or small, the core lies in working together to tide over the difficulties. Here, I would like to say "Come on" to all the medical workers who are fighting in the "front line" and extend my sincere respect to all the "escorts"!

Note: The total contribution of the automobile industry exceeds 600 million yuan. If there are any omissions, please leave a message in the comment area!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.