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Joy City, an urban complex integrating large shopping centers, Grade A office buildings, service apartments and high-grade residences, has realized the functions of shopping, entertainment, sightseeing, leisure and catering, saved resources and efficiently operated urban life, and has become an important force to promote urban development.

Joy City has become the core brand of COFCO's urban complex. With 18-35-year-old emerging middle class as the main market, characterized by youth, fashion, trend and taste, shopping center as the main body, combined with apartments, office buildings, hotels and other formats to form a full-service chain city complex. Young, fashionable, trendy and tasteful Joy City has become a new symbol of high-quality urban life.