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Where is Weiwei Soymilk's enterprise?
Weiwei Soybean Milk Company is located in Xuzhou City, Jiangsu Province. Weiwei Group was established in June of 1992 and June of 10. After more than 20 years' development, it has become a cross-industry and cross-regional large-scale enterprise group with total assets of 4.7 billion yuan, and its industries involve food, medicine, logistics, international trade, chemical industry, mining, agricultural materials and real estate. Weiwei soy milk also pays attention to environmental protection and sustainable development.
Weiwei Food & Beverage Co., Ltd. is a food production enterprise integrating R&D, production and sales, and owns many well-known brands such as Weiwei brand soy milk powder, soy milk powder and milk powder. Among them, Weiwei soybean milk, as the company's fist product, has been deeply loved by consumers since its listing and has become a best-selling brand in the market. Meet consumers' pursuit of health, nutrition and delicacy.
Development course of Weiwei soybean milk
1, early days of its establishment (1980-65438+early 1990s): Weiwei soybean milk was formerly a local food factory in Xuzhou, Jiangsu Province, mainly producing soybean milk powder and soybean milk powder. At the end of 1980, enterprises began to produce soy milk drinks and gradually put the products on the market.
2. Growth period (65438+mid-1990s -2 1 early century): In the mid-1990s, the enterprise was renamed as Xuzhou Weiwei Food & Beverage Co., Ltd., and began to produce soybean milk drinks on a large scale, and gradually became the leader in the domestic soybean milk market. During this period, Weiwei soybean milk gradually expanded its market and pushed its products to the whole country. In addition, Weiwei also developed a variety of soybean milk products to meet the needs of different consumers.
3. Brand building period (mid-2000s-early 2065438+00s): In the mid-2000s, Weiwei Soymilk began to enhance its brand awareness through advertising and sponsorship activities. In addition, the company also cooperates with a number of scientific research institutions to continuously develop new products and new processes to improve product quality. During this period, Weiwei Soybean Milk successfully established its leading position in the soybean milk market.
The above contents refer to Baidu Encyclopedia-Teach Weiwei Soymilk.
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