About the landing of Taobao Want Want

Online shop operators can live in Taobao, and the Ministry of Education jointly trains online shop owners.

On June 3rd, Taobao University, a subsidiary of Taobao.com, Asia's largest online retail business circle, joined hands with the Ministry of Education to launch a training program for online store operators (/go/act/university/2010-03-29-pro01.php). According to the job function requirements of online stores, the training will explain in detail all aspects of online store operation and intermediary services, and cultivate practical online store talents for enterprises interested in e-commerce. After the examination and training, the post certificate of "Online Shop Operation Specialist" of the Ministry of Education will be issued, and Taobao will recommend employment.

The "online shop owner" gap will reach one million.

According to the statistics of iResearch, the online retail transaction volume reached 248.35 billion yuan in 2009, of which the transaction volume of Taobao platform alone exceeded 200 billion yuan. It is predicted that in 20 10, the online zero-concern transaction volume in China will exceed 500 billion yuan, surpassing Japan to become the second largest online trading market in the world. However, although online transactions in China are extremely hot, there is a shortage of professional online shop operators. According to the data of a professional recruitment website in China, the demand for talents in electronic sales positions accounts for 38% of the total demand for talents. In addition to e-commerce professional websites, traditional industries such as media, tourism, industry and trade, and manufacturing have also become large demand for e-commerce talents.

"I have three online stores in Taobao. Last year, the total transaction volume exceeded 2 million, and it is expected that this number will double next year! " A senior Taobao shop owner told reporters, "Now we have five people to help manage these websites, including my husband, cousin and my parents, but there are definitely not enough talents. We need to recruit at least three to five people next year. " In addition to the big sellers who grew up on Taobao, more and more traditional enterprises have also begun to enter e-commerce, either establishing flagship stores on platforms like Taobao or establishing their own B2C platforms, and the demand for talents is also increasing. The marketing director of a clothing enterprise preparing to enter e-commerce also said that because it was transformed from the traditional marketing model, it was rare to contact the online shop model before, and special personnel were needed to make the new platform work normally, but now everyone who knows these things has opened their own stores, and it is difficult for enterprises to find suitable talents.

According to the data released by Taobao in April, at present, 1.06 million people have achieved employment by opening stores on Taobao. According to IDC, a global consulting company, everyone who opens a shop in Taobao will create 2.85 jobs in related industries. Experts estimate that the transaction volume of Taobao will exceed 400 billion next year, which means that the number of people who achieve indirect employment through Taobao will also double. Not long ago, Ma Yun, Chairman of the Board of Directors of Alibaba Group, also proposed that in the next decade, Alibaba will build an e-commerce platform for 1 0 million small and medium-sized enterprises, create10 million jobs worldwide, and provide a consumption platform for 654.38 billion people around the world.

Online shop operators will be certified.

According to reports, Taobao University and China Computer Correspondence College of the Ministry of Education jointly launched a series of training courses and post certificates for online shop operation professionals. This course combines training, examination and certification. Based on Taobao shop, according to the job function requirements of online shop, it is the best mode to explain all aspects of online shop operation in detail, design training system, cultivate practical online shop talents, and be awarded the post certificate of "online shop operation specialist" by the Ministry of Education through examination.

The launch of the "Online Store Operation Specialist" project has opened the prelude to the construction of the online retail talent ability standard system. Brand-new business rules and methods will certainly bring unlimited opportunities for students to start businesses and find jobs.

In 2009, Mr. Ye Haifeng, president of Maibaobao, one of the top ten online merchants in the world, told reporters: "There is a huge talent gap in the era of online merchants, especially in the basic operation of online stores. Wheat bags can make rapid progress in the era of online merchants, and Taobao diners are only slightly better in talent training. The educational content of Taobao University is very comprehensive and professional, and it is destined to provide more talents for the new economic model of online transactions. "

Taobao University recommends students for employment.

Professor Wu Jinglian, member of the Standing Committee of Chinese People's Political Consultative Conference, deputy director of Economic Commission and senior researcher of the State Council Development Research Center, also believes that China needs more Taobao to break through its economic development. China should develop basic service industry according to its own ability, especially modern service-oriented enterprises that can increase employment, stimulate social demand and support the development of small and medium-sized enterprises. Taobao shop can not only solve the employment problem of a large number of vulnerable groups, but also promote the development of a series of service industries such as express delivery, settlement, advertising, image design, online marketing and credit rating. Every link of the transaction can promote the development of an industry.

Liu Bo, president of Taobao University, introduced that students who participated in the training of online shop operation professionals, Taobao joint partners will also recommend employment, and form long-term contact with Taobao big merchants through training, participating in business alliance activities, organizing exchanges with big merchants, etc., so as to explore the customer service job needs of big merchants and effectively meet them through students. In employment recommendation, it is unlucky to organize a seller's exchange meeting to realize direct contact between big sellers and students through the exchange meeting. Shit! ! What bad luck ! ! ! , collect the specific needs of local big sellers for online store operation professionals. The meeting time is suggested to be arranged in the later stage of training or the application period after training.

At the same time, Taobao University publishes students' application information through various employment platforms, such as Taobao recruitment and job hunting, to help students find more and better employment opportunities.

"Online Shop Operators" became the designated teaching material of audio-visual education center.

It is understood that Taobao University and China Computer Correspondence College jointly produced the book "Online Shop Operation Specialist", which is the first in China to hold computer popularization education. This book is edited by Lan Jie, a senior lecturer at Taobao University. The material is based on Taobao shop, and according to the posting function requirements of online shop, every link and step of network operation is explained in detail. This book, which integrates training, examination and certification, has been designated by the Central Audio-visual Education Center of the Ministry of Education as the designated book for online shop operation post certification training and examination, and is the best teaching material for training online shop operation professionals. The publication of the book "Online Shop Operation Professionals" opened the prelude to the construction of online retail talent ability standard system. Brand-new business rules and methods will surely make more people rely on Taobao to directly achieve employment and open online stores.

Dai Yuefeng, general manager of Yu Nifang, the most influential brand of online originality, said: "Every time I go to share it with college students majoring in e-commerce, some students always ask me to recommend a practical book, and Yu Nifang is also looking for such a book." Online shop operation professionals "gave me a satisfactory answer. The talents who master the actual combat content of this book are the' generals' that our company urgently needs. "