How to optimize website keywords and the skills of optimizing website keywords

When we do website seo optimization, whether it is web search, picture search, news search, single-page ranking, whole website ranking, or massive keyword ranking and so on. Among these tasks, some of us need to give priority, that is, keywords. Users get information through keywords on the Internet, so seo optimization is to let users see what they want to see through keywords. In addition, the steps of website keyword optimization include keyword mining, keyword selection and keyword assignment.

The picture comes from the internet.

First, dig words

Search keyword ranking optimization, the first step is to find all the keywords about the product.

① Brand words

Because this is a brand keyword related to the company, as long as it is a brand word of a large website, it must obtain its functions, mainly to retain existing users or potential users. Because it is a brand keyword related to the company, as long as it is a big website, it must be acquired. Its main function is to retain existing users or potential users.

② product words

Because the product word points out the clear requirements, the effect will be better for potential users, so it is worth fighting for for those potential users.

③ Common words

There are a lot of industry-related keywords in the content of the website, so the traffic of common words will be great, and it is also suitable for attracting some potential users, such as related questions and answers.

④ Group words

These keywords are often unrelated to the product, but they can reflect the mainstream interests of the target audience, so there is also a certain possibility of user conversion.

⑤ Competitive words

Competitive words refer to keywords optimized by competitors in their own websites.

Second, the method of mining long tail words

① We can expand the target keywords according to users' search habits, but the expanded words are actually limited, so we also need tools to mine long tail words.

② Long tail keyword tool thesaurus network: keyword database, website keyword database, various long tail keyword databases and industry keyword databases, which can query, predict and export target keyword databases.

③5 1 18: This is a tool that most people will use. It can help us to mine a large amount of data and export the data of various project results. In addition, the new brain map analysis function can provide substantial help when we write articles.

4 Jinhua keyword tool: this tool has many functions, but it needs to be downloaded and installed, which is more troublesome.

You can click the link to see more help.

How to optimize the target keywords of the website with SEM?

Everyone knows that SEM costs some money in bidding promotion, especially startups. You say no, a little unwilling to give up search promotion; Do it, but the pressure of manpower and capital investment is great.

So how to increase the promotion effect while minimizing the investment? A seemingly simple sentence, but I don't know how many people's brains have been broken.

The topic is the most important link of SEM-keyword optimization.

First, determine the type of keywords.

Core words > product words > competitive words > regional words > brand words

The above are the main keyword categories, and the priority is arranged for everyone. Bidding is generally in this order ~ it can be adjusted according to the situation. Core words are the core words of your industry. For example, if I do part-time vertical recruitment, then the core words are "part-time" and "recruitment". The competing products here have different meanings from those when analyzing competing products. SEM's competing products refer to people who also bid for this keyword with you. Not to mention the region and brand, as everyone knows.

Second, the rational use of negative words.

It can only be said that in China, which is vast and rich in resources, you never know what strange ways the people of China will find you. Negative words are especially important at this time. A negative word is an invalid user to some extent, and it is a waste of investment not to filter it; Let's start filling the brain:

1, negative matching form

Negative word is the concept of search promotion account operation level, which can be set in the background operating system. Negative matching is one of the basic matching methods of keywords, including "phrase negative matching" and "exact negative matching".

Phrase negative keywords: If and only if the search words of netizens completely contain negative keywords, the promotion results will not be displayed.

Accurate negative keywords: If and only if the search words of netizens are completely consistent with the accurate negative keywords, the promotion results will not be displayed.

We should give priority to the phrase negation here, and then consider the exact negation. This order is very important. Try to say negative sentences, because only negative words can be said accurately. Of course, some words can only be accurately denied, such as pointing up single nouns, depending on the specific situation. It is necessary to mention here that negative matching can only be used in combination with extensive matching and phrase matching to make the universe explode and exert its maximum energy, thus limiting the creativity, filtering out invalid clicks and improving ROI.

2. The category of negative words

Negative words are generally divided into two categories: one is conventional words, which are searched by wonderful people from time to time, and website advertisements are forced to display and click; The other is that the traffic of a keyword suddenly increases in a short time due to the influence of hot events. Controlling these two words well can reduce unnecessary waste.

3. Establish negative vocabulary

It is very necessary to sort out a set of negative words in the industry when doing SEM. In addition to the negative words related to the industry, there are some common negative words, such as "employment" in recruitment, "position" in part-time job and so on. A comprehensive negative thesaurus can greatly improve the quality of account traffic. You can also use the keyword tool to find negative words. This is the most convenient method. Just put the seed words directly into the keyword tool and search for the recommended words. In addition, there are many third-party tools such as Baidu Statistics. But be careful! Tools are always tools, and Baidu's own tools are also to some extent to promote its own income. It is good to bring a lot of traffic to customers, but it doesn't make much sense if the traffic doesn't change again. It's a comfort to look cool, and everyone knows it. So the tools are written at the end for your reference only.

Third, check the search word report regularly.

Regularly check the search word report and the data on Baidu index. In addition to daily inspection, you can also check weekly, monthly or regularly. In this way, there will be a global concept of invalid keyword traffic in a certain period of time, which is convenient for changing the delivery strategy in time.