In less than half a month, Tesla cut prices again. In order to maintain their image, many cities across the country began to recruit people.

10 10/month 1 day, Tesla announced the domestic Tesla model. 3 The price of the standard battery life upgraded version is 249,900 yuan, and the long battery life version is reduced to 309,900 yuan.

This price reduction is mainly caused by the change of battery material, which is a normal market behavior. However, for many old Tesla car owners, their hearts are definitely uncomfortable.

But then again, as a Tesla owner, you must be prepared to be cut by leeks.

According to industry estimates, Tesla Model? The future car price will be further lowered, most likely within 200,000. Some people even speculate that Tesla models? The future price will drop to 6.5438+0.7 million yuan.

After less than half a month, Tesla announced the price cut again.

101October14th, officially announced by Tesla? Tesla model? The price of the S-long battery life version and the high-performance version has been lowered by 23,000 yuan. What about the lowered Tesla model? The price range has also dropped to between 730,000 and 830,000 yuan.

For Tesla models? S, it's not the first time to reduce the price. This car has been reduced in price three times this year alone. The previous two times were the price reduction of 29,000 yuan for all models in May and 8,000 yuan in July.

There is only one reason for Tesla's frequent price cuts this year: that is for sales.

Musk once said that by the end of 2020, Tesla's annual sales target is 500,000 vehicles, including 6,543,800 vehicles in China.

In fact, Tesla model? This year's sales in China are really outstanding, with sales exceeding 10,000 for several months. It is not a big problem to achieve the goal of annual sales of 6,543,800 vehicles.

What worries Musk, however, is that Tesla's sales in the domestic and European markets have been falling sharply, despite the rising sales in China.

In this case, Tesla had to cut prices to increase sales.

Tesla, who has always been confident, doesn't seem to care much about brand image and publicity. Even in the domestic market, Tesla has been working hard because the price reduction has led to the collective rights protection of car owners.

But this time, Tesla's official attitude has changed.

According to media reports, Tesla China District, Beijing, Guangzhou, Shenzhen, Qingdao and other cities are currently recruiting regional foreign affairs managers.

According to Tesla's official poster, the regional external affairs manager is not only responsible for establishing and maintaining Tesla's positive corporate image in the regional market, but also includes external institutions such as media, institutions and industry associations to maintain good relations. Responsibilities clearly explain the process arrangement and content support of leaders attending activities and accepting media interviews, grasp the dynamic of online public opinion in real time, timely warn and effectively deal with public opinion crisis.

Obviously, Tesla's move can be seen as a reflection of paying more attention to the China market. If Tesla makes consumers lose confidence in the domestic market, the consequences will be very serious.

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