What does the public relations department do?

Liberal arts graduates can choose public relations positions, but this industry is relatively narrow, and regular public relations companies will give priority to graduates related to news, writing and public relations. However, many public relations companies rarely use fresh graduates, and generally give priority to experienced ones. Experience is particularly important in the industry. Foreign companies will use graduates, of course, provided that your English is good. Division of different positions in public relations industry. Generally speaking, the account manager writes the plan, and the account manager does the daily communication and maintenance. In addition, the top level is the account director, which is generally composed of several account managers. The account director is responsible for the overall management of the project. Activity execution is generally divided into project assistant, project manager and project director. The project assistant is mainly responsible for data collection, management of important suppliers, concrete implementation of activities and control of some activities on site.

The main purpose of public relations is to shape the corporate image, mainly dealing with the media, using the media to help enterprises do brand promotion and solve the crisis for enterprises in crisis situations.

High school is not the main place to cultivate public relations ability. If you like, you should cultivate your interpersonal skills and writing skills.

The salary of public relations staff is high or low. The average project manager's salary will be tens of thousands.

In fact, in the end, I want to say that the implementation of public relations in daily life is actually the improvement of interpersonal communication ability and problem-solving ability.

Therefore, people who really understand public relations will not have low IQ, but will definitely have high EQ. This is all human exercise.