What is the development strategy of Evergrande Ice Spring's acquisition of Changbai Mountain Beverage Company?

Multi-brand development strategy. According to the inquiry of Evergrande Ice Spring official website, since its listing, Evergrande Ice Spring has always adhered to the "One Water Source" in Changbai Mountain, spared no effort to promote the category of natural mineral water and actively spread and popularize the concept of healthy drinking water. For enterprises, it is also the general trend to expand the brand from a single product to a multi-brand at the moment when the homogenization competition of bottled water is serious. The expansion of product line can not only enhance the differentiated competitiveness of the brand, but also dilute the production and operation costs through scale effect, further tap the product profit space and enhance the brand profit rate. Therefore, the merger of Evergrande Ice Spring and Changbai Mountain Beverage Company belongs to the multi-brand development strategy. Evergrande Ice Spring is a brand of natural mineral water owned by Cui Lin Mineral Water Group.