What is the prospect of the fresh food industry now?

Fresh e-commerce is definitely a big market, and investors from all sides are vying for this field. Despite the rapid development of the industry in recent years, due to the bottleneck of cold chain logistics capacity, the industry has always had the problem of "both supply and demand are booming and circulation is not smooth". It is generally believed in the industry that the fresh e-commerce industry has entered the most dangerous stage of reshuffle and elimination, and a large number of capital players have fallen into a bottleneck. 20 18 will become the golden age for fresh e-commerce to turn losses into profits.

According to the data of China Fresh E-commerce Industry Solutions and Investment Report of Forward-looking Industry Research Institute, there are currently more than 4,000 fresh e-commerce enterprises in China, and many industry enterprises have cut into the fresh e-commerce market from different dimensions. In the first half of 20 17, the transaction scale of fresh e-commerce in China was 8.5/kloc-0.40 billion yuan. It is estimated that by the end of 20 17, the market size of fresh e-commerce in China will reach165 billion yuan.

Although fresh e-commerce frequently "closed down", it is still considered as the last blue ocean of e-commerce. At present, the market penetration rate of domestic fresh e-commerce is only about 1%, which is 20%-30% of clothing, and there is still a lot of room for development. The whole fresh food has a trillion scale, and even with the permeability of 10%, there is hundreds of billions of space.