How to understand the sentence "follow the interests, but stop at the interests"?

Sun Tzu's Art of War said: "If it is favorable, it will move, and if it is unfavorable, it will not move." It means: be careful to fight, if it is advantageous, use troops, if it is unfavorable, stop fighting. The same is true of commercial warfare. Every businessman should conform to the market situation, advance and retreat, weigh the advantages and disadvantages, choose to give up and do something different. When the market is optimistic, we should act slowly and steadily; When the situation is already unfavorable, we should act cautiously and save our strength in order to make a comeback.

Step by step, step by step

A step-by-step approach in military affairs means that every time the army advances, it must set up camp, so as to act cautiously and defend strictly. This strategy is also a magic weapon for enterprises to win in modern business wars. Every enterprise will go through a process from small to large, from weak to strong, just like a person walking, the road should be step by step, and every step should be firmly stepped on. Walking too fast is easy to step on the air or even fall down, so is the development of enterprises. The development of an enterprise must always be far-sighted and one step ahead in strategy, while in tactics, it must be slow and steady, step by step, and we must know that "step by step can be a step by step."

Shanghai Yalong Investment Group, led by Zhang Wenrong, a famous entrepreneur and known as the "king of cables", has a net asset of 654.38+02 billion yuan and an annual output value of more than 30 billion yuan. This achievement was not achieved overnight, but came out step by step by taking slow steps.

In the late 1980s, Zhang Wenrong found that there was a great demand space in China cable market at that time, so he cooperated with Shanghai Cable Factory, a large state-owned enterprise, and established Yalong Company, a Shanghai cable factory. Zhang Wenrong has already taken the first step to start a business, and joint venture with large state-owned enterprises is also an unprecedented precedent in Shanghai. With the gradual accumulation and enhancement of economic strength, Zhang Wenrong began to set foot in electrical appliances, lamps and other related fields, and its business scale was further expanded. The company's products have entered key projects such as Pudong International Airport and municipal sewage treatment project. After several years' development, Yalong Company merged the state-owned Pudong Cable Factory in 1997 with its strong strength.

Yalong Group has been expanding in scale, covering more and more fields, including industry, education and real estate. However, Zhang Wenrong still kept a clear head and didn't want to let the three go hand in hand and achieve great development in one fell swoop. He knows that an enterprise can't grow too fast, and there will be bubbles when it expands rapidly and is eager for success; The accumulation of wealth is not as fast as possible, haste makes waste, and the wealth gained by adventure and speculation will vanish in a blink of an eye. He made a clear position in these three fields, and regarded industry as the foundation and main field of the company, because he believed that industrial products were long-term and stable basic industries, although they were not profitable. Compared with imported products, China's cable products have the competitive advantage of low labor cost. In addition, cables and wires have low technology content. Even if foreign companies use China's cheap labor to produce in China, they can't compare with domestic enterprises. Real estate development has also brought a lot of profits to the company, accounting for 70% of the company's total profits, but it is very unstable and can only make short-term investments. When the market is saturated, we should quit in time. Education can establish a good image for enterprises to a certain extent, and it is worth operating as a long-term brand of the company.

Yalong Company can develop into a large-scale investment group focusing on industrial investment, education investment and real estate investment, and its development course proves the correctness of Zhang Wenrong's gradual and steady development strategy.

Ability can be rounded, mercenary.

Li Zongwu believes that only capable people can survive in the fierce social competition. The party is integrity and the foundation of the body; Circle is a strategy and a way of life. Only by doing things comprehensively can we stand on the side of the world. Energy circle is not sharp-edged, but a sense of proportion, relaxation and "thickness" in "black"

Being able to be round is an art of dealing with people. Only people who can be round can become masters in dealing with people and become strong in life. The key to being round is to know when it is square and when it is round. Don't be round when you are square, but round when you are round. Mastered Fiona Fang's "Jorge Posada" and made more emotional investment in his subordinates. Without money, I can win the support of my subordinates and use them for my own benefit.

Born in Keelung, Zhang Rongfa once served as the chairman of Evergreen Relationship Enterprise, the economic adviser to the President of the Philippine Republic and the adviser to the President of the Panamanian Republic. He is now the president of Evergreen Group and the chairman of Zhang Rongfa Foundation.

In 1960s, Zhang Rongfa established Rongfa Group in Taiwan Province. After development, the group has become the world's largest container shipping company in the 1980s, and set foot in real estate, aviation, heavy industry and other fields. At present, aviation has become the second pillar industry of the company. Zhang Rongfa summed up his success in two sentences: management leads to efficiency and talent leads to efficiency.

Zhang Rongfa's success, though easy to understand, contains the truth of "thick black". The first management efficiency is to manage the employees of the company with the "square" strategy; The second talent efficiency is that he manages employees with a "round" strategy. A company cannot achieve great development without strict management system, which requires company leaders to formulate strict rules and regulations and reward and punishment measures to regulate employees' behavior, which is the "party" led by the company; A company should have an enterprising corporate culture and make employees take the company as their home, which requires company leaders to care about employees and put emotional input into them. This is the "circle" of company leaders. Only harmony can the company develop.

Zhang Rongfa knew this well, so he attached great importance to talents. He advocates self-cultivation, promotion and selection of talents in his own company, rather than digging talents from other companies, thus giving employees in his own company opportunities for promotion. Companies in Zhang Rongfa only recruit high school students or college students who have just left school, and let them start at the grassroots level. Zhang Rongfa used the Japanese management model for reference. Two rows of desks are side by side, familiar with each other's business. Once there is a vacancy, you can fill it at any time. The employees of the company should have skills, and would rather spend money to run schools or send employees abroad for training than use one more employee.

Zhang Rongfa treats all employees of the company equally. He has three sons and a daughter, all of whom work in his company, but they should also start at the grassroots level. In order to dilute the family color of the company, and then mobilize the enthusiasm of employees, he distributed 40% of the company's shares to management cadres above the middle level, so that they could become small bosses and shareholders and enjoy a sense of belonging and accomplishment.

Zhang Rongfa is never cronyism. On the issue of the company's second-generation successor, he has always adhered to a principle: if his children are not competent, other talented people in the company should take over, and outsiders should not be allowed to take the leadership position of the company just because they started their own company. In doing so, he not only inspired the fighting spirit of his subordinates, but also benefited the long-term development of the company.

Zhang Rongfa kept his promise. He put people with professional skills in charge of more than a dozen subordinate companies, and himself was relieved of the positions of general manager and chairman of these companies. Except for his son-in-law Zheng Shenchi, who is the chairman of Changning Airlines and Evergreen Heavy Industry, no one in his immediate family has taken on this important task. Zhang Rongfa has a good influence on the "thickness" of subordinates. Under the leadership of these "outsiders", the average assets of each company are above $654.38 +0 billion.

Although Zhang Rongfa's "passing on sages instead of descendants" seems incomprehensible, in fact, his purpose is: first, to motivate subordinates to be self-motivated and serve the company; Second, the interests of the family have been greatly guaranteed.

Zhang Rongfa knew that the better the enterprise, the higher the company's income and the higher the company's share price. His family owns a considerable share of the company and is the major shareholder of the company. Even if he doesn't hold the highest position in the company, he can get huge benefits. On the surface, Zhang Rongfa let outsiders take the leading position in the company, but in fact, no matter what position they are in, they can't get rid of his control.

In order to establish authority, formulate some rules and regulations, and let employees work according to the requirements of the company, which is the "party" in which the leaders of Houhei control employees; In order to win the hearts of subordinates, we often praise them appropriately or give them certain benefits to make them work hard for the company. This is a thick and dark "circle" where leaders control employees. Whether it is "square" or "round", there is only one purpose, that is, to let employees earn their own money.

Play it by ear and perform in front of the camera.

Laroche advocated "governing by doing nothing". Literally, this seems to be an idle life creed, but in essence, it is not as simple as it is literally. The so-called "inaction" is not really doing nothing, but acting on the camera. It is always full of black management operations under the frequent quiet appearance.

Nowadays, the business market is changing rapidly, and the success or failure of enterprises sometimes exceeds the subjective will. The external objective environment may change at any time, such as energy crisis, inflation, policy revision and natural disasters. And the psychology of consumers is constantly undergoing subtle changes, which may affect the success or failure of business. No enterprise can change this reality. When encountering these unpredictable and uncontrollable changes, all it can do is improvise and act with the camera.

The so-called camera action refers to observing the development and changes of the situation, sizing up the situation, have it both ways, improvising and adopting different strategies flexibly, so as to gain a firm foothold and win in the fierce market competition.

Hong Kong is a small region, but it occupies a pivotal position in the international economy, which is not unrelated to its ability to respond quickly to changes in market information and conform to economic trends. A few years ago, foreign electronic games were very popular, and Hong Kong electronics manufacturers took the lead in producing electronic game machines in China, which met the needs of consumers and won high profits.

By the early 1980s, the trend of foreign video games had come to an end, but a personal computer was very popular. Hong Kong electronics manufacturers have shifted their efforts to mass production of personal computers to adapt to the situation in the American market. Sometimes the introduction of new policies is a good business opportunity.

1982 American law stipulates that consumers no longer need the approval of the telephone company to buy a phone. In this way, more and more families will buy telephones. According to this policy change, Hong Kong electronics manufacturers immediately put into production all kinds of telephones to meet the needs of more consumers, and gained huge benefits from it.

For another example, the fashion industry in Hong Kong has achieved rapid development because it can update the styles and styles of products in time according to the changes of fashion trends, and provide customers with fast and punctual services, thus winning the trust of consumers.

This is because compared with other consumption, customers have a deep curiosity and disgust for the elderly. If they can't grasp the psychological changes of customers and adapt to the new situation and trends, fashion will be eliminated by the market. It is through this strategy that Hong Kong has maintained its leading position in fashion sales in the world market.

The United States is also one of the major consumer markets in the world. Everyone wants to occupy this tempting cake, and businesses from all walks of life gather here, and the intensity of their competition can be imagined. The commercial market is more unpredictable. To succeed here, you must have the ability to improvise and move with the camera.

As a China native who started a business here, Liu Xinyuan had nothing at first, but he was able to constantly adjust his direction according to the changes in the market and finally made his mark in the American computer market.

Liu Xinyuan knew a lot about computers when he was studying at California State University, and predicted that there would be a broad market space for distributing computer products and components.

So in 1984, he resolutely quit his job as a well-paid engineer and started his own business with a telephone in an obscure warehouse in new york. The computer market is changing very fast, which requires Liu Xinyuan to adapt to this feature and organize computer components to meet the market demand quickly and quickly. Liu Xinyuan's business is booming with her quick adaptability.

In the American computer market, six international companies founded by Liu Xinyuan have made great progress in just six years. The turnover jumped from $500,000 in 1984 to $89 million in 1989. The authoritative media rankings in the United States constantly flash the shadows of six international companies. Nowadays, the company has been expanding in scale, with sales bases all over the States of the United States.

All this is inseparable from Liu Xinyuan's business philosophy of "mastering change". As he said, rapid change is the essence of the computer industry. The market cycle of computer products is very short, maybe only three to five months at the earliest. Therefore, how to quickly find the interests of the company in the ever-changing situation is the key to success.

As the saying goes, he who knows the times is a hero. Jie Jun not only refers to those heroes who gallop on the battlefield, take the lead and are invincible, but also refers to those tough guys who are tenacious. Gang operators are often good at adopting a "thick" strategy first, keeping up with the situation in business wars, waiting for opportunities, attracting but not sending, and succeeding in one fell swoop when the time is ripe. On the other hand, if you stick to the rules, are inflexible or slow to respond, you will be eliminated by the market.

Stay in the green hills, don't worry about burning wood ―― there is life, there is hope.

Laroche pointed out that when people are in a weak and difficult position, they are most vulnerable to attack and bullying. If they struggle hard, they will often be defeated. Therefore, in this case, it is best to adopt a "thick" strategy and endure the anger of the moment. "If you stay in the green hills, you are not afraid of burning without firewood."

Commercial competition is cruel, and it is impossible for every entrepreneur to become a general who always wins in commercial wars, because winning or losing is a common occurrence in military strategists. Therefore, when you encounter setbacks, whether it is careless investment, improper employment, or sudden changes in the situation or unexpected disasters, don't be discouraged and pay attention to preserving your strength.

As the saying goes, if you stay in the green hills, you are not afraid of burning without firewood. In order to save strength and fight again in the future, we must know how to retreat temporarily in order to survive. As long as the lamp of life is not extinguished, there is the possibility of a comeback. An excellent enterprise decision-maker knows the wonderful use of moderation, which is also an effective strategy to deal with stealing secrets in business wars.

In 1960s, in order to expand the production scale, Hitachi Company of Japan invested heavily in purchasing building materials for the new factory and added some advanced equipment.

Unfortunately, however, there was an economic depression in Japan, and many goods could not be sold. Hitachi, which has just invested heavily to expand its scale, has also been adversely affected, with a serious product backlog and weakened economic benefits. Facing the unfavorable situation, there are two ways for Hitachi to continue investing or stop investing.

After collective discussion and careful study, Hitachi believes that although stopping investment will bring some losses to the company, if it continues to invest, the losses will be even greater. Shepherd would rather lose wool than sheep.

Hitachi decisively chose the latter method and stopped continuing to invest. Transfer funds to other construction projects of the company, save strength, and then seize the opportunity to grow in the future. Later facts proved that Hitachi's decision was correct.

Compared with its competitors Toshiba and mitsubishi electric, Hitachi's turnover has greatly increased from 1962 to 1964. At the end of 1960s, Japan's economy ushered in a new period of prosperity. Hitachi, which has been gaining momentum for a long time, seized this opportunity and increased its investment. 1967 investment 102 billion yen, 1968 investment reached 122 billion yen in the first half of the year.

This has promoted the promotion of sales and profits and achieved good economic benefits. Today, Hitachi is no longer limited to the field of home appliances, and has become a giant in Japan's information industry and one of the top 500 in the world.

Whether the decision is correct or not has a great influence on an enterprise. When an enterprise is in crisis, it is necessary to make decisive decisions, implement strategic shift and turn the corner. As long as you can get away temporarily, you won't worry about not having a chance to come back.

Shi Yuzhu of Giant Group successfully retained the "Castle Peak", made a comeback and ushered in the second spring of career development. In the 20th century, the Giant Group once suffered a financial crisis. The amount of debt is unimaginable to ordinary people, and the number of debt collectors is unprecedented.

If you persevere and refuse to bow your head, Shi Yuzhu will not have a second venture, nor will it have a chance to rise again. At this time, Shi Yuzhu chose to transfer, leaving only a shell company in Zhuhai, retreating to other places to set up Shanghai Jiante Biotechnology Co., Ltd., and acting as a decision-making consultant behind the scenes. Although he didn't get a slice of this company's industrial and commercial registration, he got a break and saved his strength to make a comeback.

After years of efforts by Shi Yuzhu and others, Shanghai Jiante developed a health care product "melatonin" and achieved great success. Later, through realizing, auctioning and transferring the real assets of Giant Group, Shi Yuzhu paid off all the debts owed by the last company, restored its goodwill, and laid the foundation for going into business again. Today, Shi Yuzhu has become a billionaire.

The ups and downs of Shi Yuzhu's fate and its comeback show the importance of preserving strength and retaining green hills. Temporary failure is not terrible, what is terrible is that there is no chance to rise after exhausting strength.

In the fierce market competition, it is common to get into trouble or encounter trouble. When the situation is unfavorable to you, don't act rashly or recklessly. You can be frustrated and defeated without losing your strength, and you can keep the hope of making a comeback when the competition is low.