The flow of campus magazines and the whirling of campus magazines are presented throughout.

[Campus life] Playing campus magazines, presenting the whole process (Hu)

Playing campus magazines, presenting the whole process (Hu)

Campus DM magazine and newspaper production process, all detailed process dedication.

Dmad.com/ Information has more policy information than China DM Advertising Network.

(1) design and determine the magazine types, page size (generous 16, positive 16, etc. ), paper (coated paper, offset paper, lightweight coated paper, newsprint, etc. ), color pages and black-and-white pages, circulation, and determination of distribution methods (distribution in dormitories, in front of canteens, at distribution ceremonies, in cooperative households, in teaching buildings, and in newsstands) Formula: See Note.

(2) investment promotion; Ways: ① Go to the door to find customers, and find other large enterprise groups' merchants, product agents and advertisers suitable for college students' consumption according to local conditions (you can contact customer service first when contacting large companies for the first time, and contact the advertisers who are mainly responsible from the customer service office), such as electronic products (computers, mobile phones and small electronic products) specialty stores and shops, hair salons, KTV, restaurants, photo studios, hospitals, training schools and institutions, clothing stores, jewelry stores, hotels, etc. (2) Publish investment information online (mainly the websites where local businesses mainly log in); (3) Advertise investment promotion in local newspapers. And determine the way according to local conditions.

(3) magazine content integration, according to their own positioning of magazines, looking for online material collection, posting advertisements on campus, organizing contributions (in the form of paid manuscripts to expand their influence on campus), and cooperating with merchants.

(4) typesetting software recommendation: InDesign, photoshop, Founder Tengfei, coredraw, pagemaker (pictures and texts can be mixed, pictures should be placed in the same folder as files, whether to print or not).

Advertising design software recommendation: photoshop, Illustrator.

Photoshop adopts 300-pixel four-color CMYK mode. When the font is black, c=0, m=0, y=0, k= 100, which means 100% pure black, so as to avoid ghosting. Layers with black fonts must adopt the "Front Overlay" mode. Other software may notice. Remember to leave bleeding, leaving 3mm bleeding around. When exporting file formats, please consult plate-making companies, advertising companies, printing plants, etc. , generally tif, eps, etc.

5. Source of typesetting and advertising designers: people in your own team, recruit art lovers on campus (art majors, advertising majors, or enthusiasts, preferably enterprising colleagues, who can be hired for a fee, but of course it is best not to pay), and find a special advertising company to design (ordinary advertising companies can do it, usually the price is more than 65,438+00 yuan for article content typesetting and 50 yuan -66 for advertising design. When you need to find an advertising company to do design, you should first prepare articles, content materials and pictures.

[6] The relationship within the school must be well managed: find the Youth League Committee of the school or hospital in advance, notify it, or adopt other cooperation methods to cooperate with the community and jointly publish it. If both sides win, join a co-organizer or magazine in the community to promote it. You can contact the student affairs center or work-study program to issue a certificate, which is allowed to be issued in the school or dormitory, and so on. You can also send it directly and act first.

(7) If the sponsorship fee is not enough to cover your expected magazine cost, you can take the following measures: First, you can make up the insufficient money yourself, which can establish a good reputation for you and can be adopted; Secondly, under reasonable (affordable) conditions, it is best not to reduce the printing volume (you can explain it to the merchants in advance, and then get away with it without being discovered by the merchants, and generally you will not find it. At this time, it is necessary for the printing factory to issue more printing quantities in case of emergency); Third, give up printing magazines, which will make you lose a lot of confidence.

(8) Contracts, seals, receipts and invoices: just look at my space and modify it myself. The round seal is the official seal. Tell the shop that engraves the seal, or you can use a square seal or an oval seal. Generally, it is enough to issue an ordinary receipt of one or two yuan to the merchant. If you insist on an invoice, find a shop or printing factory that you are familiar with and spend a little money on an invoice. General 1000 yuan invoice needs to pay about 30-50 yuan. According to the relationship between your, you may not want it.

(9) My humble opinion on whether to register is to do several issues first and then see the effect. If the local development potential is great, then register a formal company (at present, there are college students who open a one-yuan registered company, and the situation varies from place to place. According to the previous conditions, it is difficult for us students to bear the expenses, either investing at home or you can achieve something small, scrimp and save, or find investors). Generally, DM magazines don't need to be published, just need an advertising license, so all you need is. If you don't want to register a company, you can join other companies (such as Dalian Time and Space). ). At this time, you just need to give them a few thousand yuan more, 1 0,000 yuan. It will be cheaper to distribute it only on campus than in the society. Generally, after paying the fees for several years, you don't need to pay any more fees, only 3% of the profits are collected and paid. These companies are slightly different.

(10) For the specific operation of the first issue of the magazine and the problems in attracting investment, since there will be no samples in the first issue, a sample magazine can be published in advance. If it's too much trouble, take a magazine with the same specifications as the one you want to design to attract advertisements. For example, if you take out a full-color magazine, then you can take College Students magazine (which is sold at all newsstands) and local social officials. You can say that you are a magazine and plan to publish a campus DM magazine aimed at the campus market of college students. Tell him the details of the magazine, ask him if he is interested in exploring and deepening the market of college students below, give an example of the benefits of campus magazines (see the advertisement in My Space/), and compare it with other publicity methods in his study, and tell him the cost-saving and effective value-added situation of the magazine. Customers who are generally interested will also ask in detail about the specific situation of the magazine (quantity, scope, time and how to ensure its distribution, etc.). ), and know in advance according to their own situation, flexible grasp. You can take the price list prepared in advance or understand it yourself and master it flexibly. If you don't take a price list, then you can quote according to your expected business tolerance. You must remember clearly, if you can't remember clearly, you won't go to the price next time. There are several situations that customers need to consider: first, you just finished your specific situation, and he said to think about it, then the probability of success is only about 30%; Secondly, if his consultation is more detailed, it means that he is very interested and the probability of success is 70%; Third, he directly agreed to sign the contract. Fourth, for some businesses where the boss is away and only the manager on duty is in charge, you need to go frequently and continuously every day, otherwise others will rob customers or not report casually. Fifth, customers who happen to be interested should go frequently to influence them. Many people support college students, but they should be measured, or they will be disgusted. Other circumstances encountered.

(1 1) Campus consumption guide DM advertising newspapers have the same process as magazines, just refer to them.

Supplement: (1) About how to maintain long-term customers: Good advertising effect will naturally retain customers, and the production of good advertising effect needs to work hard to design a publicity method suitable for businesses. (You can recommend students to take your magazine for consumption in the past, or ask other students to call for advice after the magazine is published, so that businesses can see small effects and generally have the possibility of staying. As for the longer time, it can't be limited to this. ). Then the client is quite supportive of college students' entrepreneurship. He is also rich and will naturally support it. etc

(2) In the pricing of magazine advertisements, the general rule is to gradually reduce the price according to other important positions of the front cover and back cover, two corresponding page covers, three corresponding page covers and three corresponding page reverse sides. Specifically, after calculating the magazine cost, average it to each advertising page according to the cost+expected profit. Detailed design according to your own magazine.

(3) Magazines are generally printed in a certain quantity, but with the increase or decrease of the printing quantity, the average cost per copy decreases, that is, the marginal printing cost decreases, because some fixed costs are constant, and the greater the print run, the less the average fixed cost is shared.

(4) Regarding the staffing of advertising sponsorship sources, it is generally sponsored by Dora, the founder, and then the advertising manager (who runs advertisements) is recruited in the school through the introduction of other personnel.

5] In addition to running advertisements, founders are creative, and it is best to have technical skills, which are sometimes used. Sometimes, time is very tight, or the art director you recruited is not as diligent and responsible as you think, and you have to go into battle by yourself, but I am talking about a small workshop. If you set up a formal company, you can't do this. You must choose someone.

[6] To choose the right team members, we must have the spirit of hard work and serious responsibility. This is not for fun. We must attach importance to it. Be sure to negotiate in advance and clean up the team charter in time. According to the performance appraisal, if it doesn't work at all, no one will share the money. You must pay attention to those stubborn members and don't let them have too much power. If you do this, you will have many problems that cannot be solved. You should think about the principles yourself. That is, the staffing must be reasonable.

(7) Preparation before release, such as banners, exhibition boards and posters.

Before going to press, we must carefully find out the mistakes in magazine content, editing method, text, advertising content and design, and correct (and modify) them in time. Then we must be steady, not too hasty, not too slow.

(9) With regard to the newly established magazines, it is impossible to determine the future market prospects. You just want to expect a monthly magazine except winter and summer vacations, but the market is really small, so it is February, quarter, half a year and so on. If the market potential is great, the customer base is large, and the potential is great, it is positioned in a monthly or semi-monthly magazine, but it is easy to consume your advertisers if it is too frequent. Control the temperature yourself.

(10) When reaching an intention (signing a contract) with a customer, regarding the question of charging advertising fees: When signing a contract with a customer, the best way is to directly charge all fees, and then uniformly charge half price (that is, advance payment), and the worst case is to charge at last. The specific situation of each household is different, so we should improvise and grasp the above principles. However, it is best for professional managers to charge as much as possible, otherwise there will be arrears and sometimes all efforts will be wasted. The reason is that professional managers sometimes change. When you ask them to pay the remaining or unpaid money, they will say that no matter what they do, the former manager is responsible, or there are many reasons for not taking the initiative to pay or delaying payment.

(1 1) Supplement on how to obtain advertising sponsorship: ① Promise to establish a distribution registration database, that is, we will receive the classmate information of the magazine when registering for re-distribution, because sometimes many people are unwilling to cooperate, so we will take the opportunity to participate in the lottery prizes provided by the merchants, and coordinate with the merchants to provide prizes in advance, so that the registered students can participate in the activities happily when registering. The registered information in the database mainly includes: name, dormitory, gender, contact information, etc. This way can prove the quantity of delivery, which is convenient for merchants to verify. But try not to leak information, there will be many people selling it. (2) Avoid selling your own magazines directly, start to look at the products in the store, and learn about the products of the merchants as an opportunity to ask about the consumption of the universities here, and ask if there are many. Ask the merchants how to promote the school in general, and naturally you will recommend that you have a good promotion method here. Other methods will be sorted out later.

(12) Supplement: The school is not allowed to distribute the solution in the school: 1. Cooperate with the school community and issue it in the name of the community. It is necessary to discuss the specific content with the community, and both sides have reached their wishes. 2. Do a good job in the relationship with the administrators of dormitory buildings in colleges and universities, find someone to run ahead of time, or recruit students to distribute magazines directly in the dormitory buildings (the recruitment requirement is a priority to have a good relationship with the administrators, but in fact it must be good). 3. Cooperate with the school's work-study program department to provide them with opportunities for work-study programs in exchange for providing certificates issued by the school. The contents of the certificate include: the magazine is a cooperative unit of the work-study program department, which provides work-study programs for students in school. The magazine is positive and suitable for college students to read. Please ask the dormitory management staff to issue it. Indicate the issuing unit. Working with such a unit is much better than directly looking for other units in the school, and it is easy to deal with. 4. Ignore the school, act first and then act.

I'll stop here. This is the most basic problem of making a campus magazine. If you have other questions, please leave a message.

My space/

Tuesday, April 2009 14

(Copyright by Hu)