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Why did SM let LAY open a personal studio?
1.LAY is of commercial value to the company.
After all, LAY worked as an intern in Sm Company for several years. The company knows him thoroughly, and of course it knows more about what kind of person he is. When some players choose to quit the league, he still insists on not quitting the league and continues to work in the company. Just after the South Korean ban was introduced, he had to return to his own country to develop. In order to prevent the commercial value of LAY from declining and make people feel that the company is very good to its artists, he chose to open a personal studio for LAY in China, which not only ensured his image but also made LAY's commercial value play a greater role.
2. The company leaders' love for foreign banks.
If a person is poor and unpopular, even if he has great commercial value, the company will only get commercial value from him and will not invest in him. Therefore, the company can open a studio for LAY in China, which proves that the company's leadership attaches importance to LAY. After Lei opened his own entertainment company this year, Li Xiuman, the boss of the company, also sent warm congratulations to Lei. He was very happy for this, because Lei realized his dream and opened his own entertainment company.
Generally speaking, letting LAY open a personal studio in China will definitely be of great benefit to their own company. After all, the interests of the company are the most important to them at any time.
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