Bai Linsen's education and work experience

University of Illinois, USA: Master of Physics and Computer Engineering. Junior class of China University of Science and Technology: Bachelor of Physics. Certified Financial Analyst (CFA) and Quasi-Actuary (ASA) of American Actuarial Association.

He has worked in Silicon Valley and new york, California for many years, and has served as a senior financial software engineer, financial analyst and senior financial insurance consultant.

After returning to China, Mr. Berlinson has been committed to the practice and application of big data, and founded Xinbai Technology, a leading enterprise in offline retail O2O big data practice. Xinbai Technology is an enterprise with big data technology and application as its core. At present, it is the only analytical application provider in China that can integrate O2O online and offline big data, and the only implementer that can provide offline retail big data integration solutions. Since its establishment, Xinbai Technology has accumulated many years of resources and experience in the field of big data management and application, focusing on big data consulting services for retail brands and retail commercial real estate. It is a leader in domestic O2O big data practice. The company is headquartered in Beijing and has branches in Shenyang and Shanghai. At present, it has many partners such as Chaoyang Joy City, Wanda Group and Xinglong Family A. Xinbai Technology relies on its accumulated advantages in technology, industry and data to accurately tap the potential users of enterprises and integrate and promote personalized marketing content through various channels. Xinbai technology products mainly include big data management platform, big data analysis and display system, personalized membership marketing system and personalized promotion platform, which provide effective support for offline retail enterprises to manage massive data, analyze results to guide operations and apply data to bring benefits into play.

Other big data practical experience

In 2009, Behrensen and Dr. Su Meng, a marketing doctor from Cornell University, founded Beijing Baifen Information Technology Co., Ltd., the first personalized recommendation engine in China. Berlinson has been committed to the research and development and application of big data and personalized technology, and led the percentage technical team to launch the intelligent analysis engine of e-commerce (that is, the percentage analysis engine BAE) and the recommendation engine (the percentage recommendation engine BRE) to promote the development of domestic e-commerce.

20 12 Behrensen and Professor Su Meng and Zhou Tao, director of the Internet Science Center of the University of Electronic Science and Technology of China, co-authored the book Personalization: the Future of Business. This book is the first book in the personalized era. It discusses in detail and with great foresight how personalized technology will subvert and reshape the existing business models in the fields of e-commerce, group buying, pricing and promotion, offline supermarkets, news, advertisements, search engines, mobile Internet, social networks, Weibo, recruitment, dating, movies and music, and will lead countless enterprises to open a new chapter in commercial times.