How to treat the sudden hot search of white elephant instant noodles?

The sudden hot search for white elephant instant noodles seems quite sudden on the surface, but I think it is actually the necessity of white elephant's strength and hard work. Just like a child who has been studying hard, although his achievements are not outstanding and dazzling, one day all his efforts will get feedback at some point.

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3 15 the exposure of sauerkraut in the earthen pit caused many instant noodle brands to suffer negative impacts. The white elephant directly responded with domineering: "If you don't cooperate, you can eat with confidence, and your body is not afraid of shadows." It has won the unanimous praise of everyone. Different from the negative influence of other brands, the exposure of the problem of "potherb sauerkraut" has unexpectedly increased the popularity of Henan Baixiang, an old food company, but Baixiang instant noodles have sold out. "Buy instant noodles with white elephants made in China", "Red Star Hongxing Erke, who supports instant noodles, went to the live broadcast room to buy white elephants" ... Consumers took another wave of "wild consumption" with practical actions.

If the white elephant instant noodles are a clear stream in this pothole sauerkraut incident, which has aroused the attention and discussion of many netizens, then when we know more about the brand of white elephant, we will find that the hot search on white elephant instant noodles is actually popular and popular.

Baixiang Group is the largest national food processing enterprise in China, and is called "one of the most dynamic enterprises in Chinese noodle industry" by China Institute of Food Science and Technology. It is a large-scale food group company with the largest instant noodle industry, the highest output value, the largest sales volume and the strongest comprehensive strength in China. During the Japanese-funded World War II, Baixiang was the only instant noodle enterprise among the four giants that refused Japanese investment. It is precisely because of the rejection of White Elephant that Japanese capital failed to completely control the instant noodle industry in China. Next, the white elephant was besieged by other brands collectively. In 2020, the market share of White Elephant is only 7%, while that of Master Kong is 46%! So in this context, it is not easy to insist on being a national enterprise.

Under the siege of other brands, the white elephant with meager income actually recruited one-third of disabled employees! In fact, during the Paralympic Games, White Elephant Food was popular because it absorbed the employment of disabled people. During the Winter Paralympics in March this year, a blogger wrote that Baixiang instant noodles recruited a large number of disabled people and recruited them for employment. At that time, the white elephant did not publicly respond to this matter.

Recruit disabled employees, refuse Japanese companies to inject capital, and do not cooperate with "potholes pickled sauerkraut" to return the domestic white elephant instant noodles with a history of 25 years to the public's field of vision. However, only relying on patriotism can only earn short-term word-of-mouth and traffic effects. If the white elephant can tear off these labels, it can still capture the vast number of consumers, so that it can truly become the light of domestic products and usher in new development opportunities.