How to do group buying marketing

Group buying marketing can start from the following aspects:

Describe the target customer range. It is a waste of time, money and energy for business personnel to visit all local industrial and commercial enterprises and administrative institutions aimlessly. Business personnel should know "where our customers are concentrated", define a general customer range according to product positioning, market situation and experience, and find customers within this range. After collecting the list of potential customers, salesmen should investigate the welfare treatment of group buying customers and their attention to welfare, and then classify group buying customers through ABC, giving priority to visiting important class A customers.

Ways to develop new customers. There is a sales motto circulating in Hong Kong business circles: "Relatives and friends are the handrails of business." Looking up the yellow pages of telephone numbers and using personal relationships are the basic methods for salesmen to develop new customers. Successful business people are creative people who are good at developing new customers in unique ways.

Data search method. Sales staff look for new customers by consulting various materials, including industrial and commercial enterprise directory, telephone directory, industrial and commercial enterprise atlas, statistical data, professional books, newspapers and magazines, lists of various institutions, etc. An enterprise requires sales staff to take enterprises that often appear in local newspapers, television, radio and street advertisements as the key targets for collecting information. ?

Looking for customers at the meeting. Sales staff can develop many new customers in various exhibitions, information exchanges, information conferences, order fairs, technical exchanges and other meetings. As long as a salesman hears about the meeting, he will take samples and promotional materials to attend. Once he met the director of industry and commerce in a certain area at the meeting and got an order of several hundred thousand yuan.

Strong alliance. Complementary products can cooperate with other group buying enterprises and enjoy customers. For example, Long Da peanut oil often cooperates with companies that buy drinks, meat products and daily chemical products. And use each other's customers to expand sales. ?

Looking for a group buying broker. There are a group of group buying brokers in the society, and they have good relationship resources. Before giving benefits to holiday units such as the Spring Festival and Mid-Autumn Festival, they must seek the source of goods from the gift merchants, resell them and extract commissions. Some salesmen take the initiative to develop customers' relatives and friends into group buying brokers. ?

Advertising development law. During the Mid-Autumn Festival, an enterprise continuously printed a classified short message in newspaper advertisements that "group buying representatives want a 30% commission on holiday gifts", which attracted a group of customers.

Understand special anniversaries such as customer factory celebrations and store celebrations. A gift dealer collected the anniversary of the opening of important local enterprises, contacted customers before the anniversary, and even helped customers plan the celebration. ?

Cultivate insiders in customer units, and they will let business personnel grasp the demand information of enterprises in time. ?

Log on to the group buying website. There are many group buying websites now, and publishing your product information online can also attract some customers. In addition, government procurement information will also be published online, and government procurement demand information can be queried online. Developing new customers is the eternal theme of sales work. Salespeople must always try their best to find potential customers, just like radar, and follow the awl spirit, go forward bravely and never stop until they succeed.