New Ecology·New Engine｜The 45th Famous Furniture Exhibition ushered in a gorgeous transformation

Looking back on 2020

This year seems to have pressed the pause button

But the furniture people have never stopped running

Constantly "breaking" Circle", breaking new ground

Standing at the beginning of 2021

A new journey has begun

The 45th International Famous Furniture (Dongguan) Exhibition

A brand new ecological platform is being built

Building five super engines

Welcome the grand opening from March 15th to 19th

January 2021 6th, Dongguan.

New ecology · new engine, the 45th International Famous Furniture (Dongguan) Exhibition and the 2021 International Famous Furniture Machinery and Materials Exhibition were grandly opened at the Guangdong Modern International Exhibition Center. Standing at a new starting point in 2021, we will bring new power to the home furnishing industry.

The press conference was crowded with guests, the media gathered, and the times focused on it. Industry associations, enterprises, furniture stores, dealers, design institutions and other guests as well as major professional media gathered together to witness the gorgeous transformation of the exhibition.

A glimpse of the times and a glimpse of the future. This is a conference that is shocking in both form and content. It is also a grand collision between the home furnishing industry and the trend of the times.

Exhibition period adjustment + exhibition presentation method upgrade

Better service to industries and enterprises

At the press conference, Mr. Fang Runzhong announced that the 45th Famous Furniture Exhibition will be held in Held from March 15-19, 2021. This exhibition has more than 700,000 square meters and 10 exhibition halls, with many brands and a large area. The adjustment of the holding time is due to the collection of opinions and suggestions from many exhibitors, in order to allow exhibitors to have more time and customers. docking.

In addition, the time reserved for exhibitors at the Famous Furniture Fair has been extended from 5 days to 14 days, ensuring that good ideas for brand booth design have enough time to be implemented. At the same time, the Famous Furniture Exhibition will also hold a series of interactions to discuss in depth the transformation and innovative development of home furnishings through forums and summits.

An ecological platform + five super engines

Responding to new changes in trends

2020-2021 is the "year of phase change", with new domestic brands, cross-border Innovations in categories such as world complex, large categories and small beauty have become important industrial ecology, such as MUJI, Xiaomi ecological chain and new concept categories are booming, such as freeze-dried coffee, self-heating pot, Chinese ice cream, etc. Only by embracing changes and working together to break out of the cocoon can we bring a better tomorrow to China's home furnishing industry.

At the press conference, Mr. Fang Runzhong, general manager of the International Famous Furniture (Dongguan) Exhibition, solemnly announced the strategy of the 45th Famous Furniture Exhibition.

The 45th Famous Furniture Exhibition will be guided by the brand, enhance brand potential, develop diversified channels, integrate production and supply chains, and create a new ecological platform for the industry. At the same time, five super engines were launched to boost the development of the platform and form a closed loop across all industries. The five super engines include potential energy engine, appearance engine, innovation engine, manufacturing engine and fission engine.

1. Potential Engine

After more than 20 years of development, Famous Furniture Fair has established a brand matrix that includes the world’s outstanding home furnishing brands. Based on this, the Famous Furniture Fair, together with the Dongguan Famous Furniture Club and the Dongguan Quality Inspection Center, jointly create an international famous furniture star rating known as the "Michelin of China's furniture industry".

At the 45th Famous Furniture Exhibition***, more than 1,500 brand matrixes returned strongly, and high-quality global brands gathered together to form a super brand cluster. In Hall 3, there are Taisheng, Muse, Gujia, Model, CBD, Dream Lily, Ashley, Yunshitong, Huahui, City Window, Rongfeng, Sikexin, Boling, Rongma, Ajia, Fubon , Bashar, Baojule, Meijun, Milo, Shishang Yaxuan, Weifu, Murong, Sili Desai, Elis, Hualin Kaidi, Bayi, Famu, Swarovski and many other well-known brands. line-up.

Halls 8 and 9 include Dickinson, Chivas, HC28, Huayi Space, A&X, Serta, Sealy, King Koil, NATUZZI, Mei Chen, Midea, Yuan Zong, Puluomon, Dechi, MODALOFT, Liang Jinghua Home Furnishing Store, Conradon, Marunch, Oriental Hongye, Dunlop, Stiloland, Marillo, Deluxform, Zundian, Jiezhuo, Zhaosheng, DAaZ, Huadu Shi, Hanzun, Cui Ka, Heyan, Mingtang, Youlian, Zizaigongfang, Taisen, Duke of York, Dongjia, Yueli, Italian Home Living Museum, Chuanshi, Duoduo, Zhuodeng, Master Collection, Mumei, Jin There are big brands that have been participating in the famous furniture exhibition, such as Da and Falan, as well as new brands such as RULUXFORM, Tucson, Shiji, LUCASVERON, Aibao, Chichi, L LIVING, CM, ZOLANO and so on.

In addition, in Halls 1, 4, 5 and 6 and 7, many well-known brands are gathered, such as Fubao, Saintisburg, China Life, Model, A Home, Naku, Dazhi, Kusi, Hongbaoxuan, Shangchi, Feiyue, Sensheng, Kafia, Tianwu, Changshi, Maihe, Qiaoli, Huangkai, Duomei and so on.

2. Appearance engine

Appearance engine hopes to give full play to the appearance advantages of home products, while strengthening design leadership and creating oriental culture and design culture.

This exhibition has created a special exhibition of Oriental home culture in Hall 1, which will focus on Oriental culture and contemporary expression. The DGS (Dong Guan Show) exhibition area was launched on the second floor of the exhibition hall to create a new territory for global design inspiration. The Jinyi Award selection and various design forums were held to comprehensively enhance the appearance of the entire exhibition.

In this exhibition, last year’s well-received designers will also launch version 2.0. In addition to Zhong Song, Meng Ye, Zeng Jianlong, and Wu Bin Space will undergo soft decoration upgrades. Frequent visitors and famous designers who dream of renovating their homes will Designer Mr. Xie Yingkai, as well as the famous Italian cabinet brand Valcucine and Gabriele Centazzo and other designers have joined to create a new aesthetic space.

3. Innovation engine

Famous furniture exhibition furniture will rely on the strong industrial resources of Houjie, Dongguan, to continuously incubate more and more excellent brands, create or attract projects including The addition of innovative business formats such as design centers and whole-house design halls, such as the full-case design brands Huahui Full-case Design Center, Dechi Full-case Design Center, Dixin Full-case Design Center, and Tucson Full-case Design Center in Halls 8 and 9 , Haohuizhuang full-case design center, etc. Therefore, this is not only a complex integrating home furnishing exhibition and trade, but also an open business school for the home furnishing industry. New business models can not only be implemented, but also replicated in the national market. wait.

4. Manufacturing Engine

The 45th Famous Furniture Exhibition, from various categories of finished furniture in the exhibition hall on the first floor, to the large home furnishing supply chain on the second floor, to Hall 11 The famous furniture machinery and materials exhibition integrates resources from the entire industry chain to promote advanced manufacturing in the home furnishing industry.

5. Fission Engine

Famous Furniture Fair has always been the exhibition with the highest transaction efficiency and the most effective channels in the home furnishing industry. In this exhibition, Famous Furniture Exhibition has integrated more than 600,000 channel resources including professional stores, dealers, designers, and professional buyers. According to statistics, since the invitation was launched in mid-December, there have been more than 40,000 dealers, more than 30,000 designers, and more than 20,000 real estate agencies, hotel projects, decoration companies, catering spaces, cross-border e-commerce and other professionals. Buyers clearly want to participate in the 45th exhibition. And we will continue to invite more professional audiences in the future.

International Famous Furniture Exhibition + China Home Furnishing Brand Alliance

Join powerful forces and brave the wind and waves to start a new game

The times are changing, and we can only appreciate each other with the changers.

At the press conference, the strategic cooperation signing ceremony between the International Famous Furniture Fair and the China Home Furnishing Brand Alliance was launched. The signing ceremony between Lin Jiyong, Vice Chairman of Guangdong Modern Exhibition Management Co., Ltd., and Guo Shanhui, Chairman of the China Home Furnishing Brand Alliance, marked the beginning of the signing ceremony. The development of the home furnishing industry in 2021 presses a button at the right time.

Lin Binghui, Chairman of Dongguan Famous Furniture Club, Zhang Chengfeng, Chairman of Hong Kong Furniture Association, Chen Yanmu, Chairman of Yunchitong Holdings Group, Xiong Jiantao, Chairman of Dongguan Rongfeng Furniture Co., Ltd., President of Huanai Home Investment Group Co., Ltd. Jia Feng, He Zhixiong, President of Zhong/Shan Sihai Furniture Manufacturing Co., Ltd., Zhou Zipeng, Chairman of Foshan Sidi Luolan Industrial Development Co., Ltd., Hu Weidong, Chairman of Jiangsu Skoxin Furniture Co., Ltd., Shenzhen CBD Home Furnishing Yuuchao Trading Co., Ltd. Company President Zhou Jianping, Foshan Shunde District Boling Furniture Co., Ltd. Chairman Zhu Yihong, Palace One International President Hu Simin, A&X Overall Home Chairman Tong Zhilong, Songbao Kingdom Home Chairman Guo Xiangyang, Dongguan Dalingshan Furniture Association President Ren Zuohui , Wen Feng, Secretary-General of China Home Furnishing Brand Alliance, Chen Weisheng, General Manager of Guangdong Modern Exhibition Management Co., Ltd., Fang Runzhong, General Manager of International Famous Furniture (Dongguan) Exhibition, Liu Kezheng, President of Famous Furniture Expo Park and other representatives of famous furniture exhibition organizers and China Home Furnishing Brand Alliance Representatives from member units witnessed the signing ceremony.

Mr. Guo Shanhui, chairman of China Home Furnishing Brand Alliance and chairman of Taisheng Group, said, "Both parties will jointly create a lively international famous furniture exhibition. At the same time, the brand alliance will not forget its original intention and continue to organize more Excellent companies participate in the International Famous Furniture Exhibition. "

One is the most valuable international home furnishing brand exhibition and a must-see exhibition in the home furnishing circle; the other is a leading organization in the home furnishing industry that brings together many home furnishing brands. , this time the in-depth cooperation between the two parties, the sharing of resources and the strong alliance will surely bring an extremely perfect feast of Chinese home furnishing brands to the industry.

The Famous Furniture Fair is the exhibition with the strongest brand power in the home furnishing industry, and the success of every Famous Furniture Fair is inseparable from the participation and support of exhibitors. Mr. Hu Weidong, chairman of the Jiangsu Furniture Brand Alliance and chairman of Jiangsu Sikexin Furniture Co., Ltd., believes that over the course of more than 20 years of development, the Famous Furniture Fair has played an important role in improving Sikexin’s brand influence and business development, and As the chairman unit of Jiangsu Home Furnishing Brand Alliance, Si Kexin will also actively organize outstanding home furnishing enterprises in Jiangsu to participate in the famous furniture exhibition.

The international famous furniture star rating project was officially launched

"Dongguan Standard" will attack Chinese furniture standards

As an important part of this conference, the international The famous furniture star rating project has been officially launched, and the "Dongguan Standard" will attack China's furniture standards.

At the press conference, Gu Liwen, director of the Dongguan Quality Supervision and Inspection Center, delivered a speech for the launch of the project, "The current furniture industry is in a critical and painful period of transformation and upgrading. There is a general lack of R&D innovation capabilities and brand influence. Weak strength, weak quality foundation, imperfect management system and other issues. In the era of oversupply, how can furniture companies break through? This is an 'unsurmountable threshold'. "

Combined with the actual situation of the furniture industry and the industry. In response to the demand for sustainable development, the "International Famous Furniture Star Rating" was born in response to the situation, the times and the needs!

The evaluation starts from a third-party perspective and uses 8 first-level indicators of "enterprise scale, R&D innovation, intellectual property, quality brand, manufacturing capacity, quality foundation and quality assurance, after-sales service and social responsibility". 25 second-level indicators and 72 third-level indicators are used as the core to evaluate the comprehensive capabilities and quality of furniture companies, effectively helping companies to systematically analyze manufacturing levels and current conditions, identify bottlenecks and shortcomings that restrict the development of companies, and discover what makes a brand possible. methods and paths.

In the context of the country building a new domestic and international dual cycle pattern, strengthening consumer-side management and quality reform, the release of the "International Famous Furniture Star Rating" is conducive to strengthening the core competitiveness and endowment of furniture companies. It enables enterprises to build quality brands, which is conducive to comprehensively improving the quality recognition and consumer confidence of "Chinese furniture" in domestic and foreign markets. It is a powerful measure to create a domestic and international furniture quality consumption vane, and is the key "fulcrum" to lead the high-quality development of the furniture industry. "and important "engine".

At the end of the press conference, under the witness of the on-site guests, Gu Liwen, Director of Dongguan Quality Supervision and Inspection Center, Fang Runzhong, General Manager of Famous Furniture Exhibition, Lin Binghui, Chairman of Dongguan Famous Furniture Club, Guangdong Furniture Association Executive Chairman Zhang Cheng/Zhi, Chairman of Hong Kong Furniture Association Zhang Chengfeng, Chairman of the Supervisory Board of China Home Furnishing Brand Alliance Jia Feng, Chairman of Jiangsu Furniture Brand Alliance/Hu Weidong, Chairman of Guangdong Furniture Chamber of Commerce Zhou Zipeng, Chairman of Zhongshan Office Furniture Association Yao Yonghong, Zhou Zhenyang, President of Foshan Furniture Industry Association, Mo Ruihui, President of Dongguan Customized Home Furnishing Industry Association, and Ren Zuohui, President of Dongguan Dalingshan Furniture Association, took the stage to jointly hold the launching ceremony of the international famous furniture star rating.

At the same time, the "Technical Specifications for Star Rating of International Famous Furniture" and the "Implementation Standards for Star Rating of International Famous Furniture" were also officially released on site, leading home furnishing companies to start a new historical journey.

Mousse Factory Tour

As one of the most influential home furnishing exhibitions in the industry, every appearance at the Famous Furniture Exhibition will exude different strength and charm.

March 15-19, 2021

Houjie, Dongguan, China

Guangdong Modern International Exhibition Center

Famous Furniture Exhibition will contribute soon A——

A safe, professional and wonderful home furnishing event

Stay tuned!