What are the elements of communication?

What are the elements of communication

What are the elements of communication? In the workplace, we often need to communicate with others. Communicating with others can also be said to be an art. If you want to communicate effectively, you must first know what the elements of communication are. Next, I will take you through the relevant content of what are the elements of communication. What are the elements of communication 1

Communication must have a clear goal. Only when everyone has a clear goal can it be called communication. If everyone comes but has no goal, then what is it if it is not communication? It's a casual chat. In the past, we often didn't distinguish the difference between casual chatting and communication. Often colleagues or managers would come over and say: So-and-so, let's go out and have a casual chat. Casual communication is itself a contradiction. Communication must have a clear goal, which is the most important prerequisite for communication.

Reach a ***agreement. After the communication is completed, an agreement must be formed that is mutually recognized by both parties or multiple parties. Only when this agreement is formed can a communication be completed. If no agreement is reached, then this time cannot be called communication. The sign of the end of communication is whether an agreement has been reached. In the actual work process, we often see that everyone communicates together, but in the end no clear agreement is formed, and everyone goes to work separately. Due to different understandings of the content of the communication and no agreement, work efficiency was ultimately low and the two parties added a lot of conflicts.

Communicate information, ideas, and emotions. The content of communication is not only information but also more important thoughts and emotions. So which one is easier to communicate, information, thoughts or emotions? It's information. For example: What time do you get up today? What time is it now? What time is the meeting? How many meters forward?

Such information is very easy to communicate. Thoughts and emotions are not easily communicated. In the process of our work, many obstacles prevent good communication of ideas and emotions. In fact, in the process of communication, we transmit more of each other's thoughts, and the content of the message is not the main content.

When we communicate with others, the first sentence when we meet should be: "The purpose of my meeting with you this time is -". The first sentence you say when communicating should state the goal you want to achieve. This is very important and is also a behavioral manifestation of your communication skills.

When we end our communication with others, we must sum it up with this sentence: Thank you very much. Through the communication just now, we have reached such an agreement. Do you think it is such an agreement? This is a very important manifestation of communication skills, that is, someone must make a summary at the end of the communication. This is a very good communication behavior. What are the elements of communication 2

Seven elements for good Chinese-style communication

1. Purpose

Usually, the purpose of communication refers to accurately disseminating information and making people The other person understands the message. However, Chinese people often forget or ignore the purpose of communication when communicating.

In the way of marketing, we know that the Chinese people’s behavioral norms are emotions, reasons and laws. In China, behaviors that achieve the purpose of communication generally put emotion first and reason second. In Chinese enterprises, we often see such scenes: when communication conflicts occur, both parties completely forget the purpose of communication, but talk about each other's shortcomings or even expose each other's shortcomings. When Chinese people refute each other, they often do not rationally discuss the matter, but instead treat the person wrongly.

Scene:

Manager Bai: Xiao Zhang, I asked you to choose a suitable design company, but you gave me information on dozens of design companies.

Xiao Zhang: I want you to choose...

Manager Bai: I can choose, but the materials from dozens of design companies are not organized at all, and there are no selection indicators. No choice was made. You tell me how to choose.

Xiao Zhang: Manager Bai, I’m sorry!

Manager Bai: It’s not an embarrassing question! Xiao Zhang, you have been in the company for so long and you still don’t know how to do things. Be proactive in your work and ask if you don't understand. It seems that you are usually unwilling to communicate with colleagues and rarely report work to me.

Xiao Zhang: It’s not that I don’t report to you, it’s that you are often away from the company.

Manager Bai: I’m not in the company, you won’t send me an email! You have to use your brain when doing things...

In fact, Manager Bai communicated with Xiao Zhang to tell Xiao Zhang how to choose a design company well. However, after Manager Bai found Xiao Zhang, he completely forgot the purpose of communication and repeatedly blamed Xiao Zhang for his faults, shifting from the matter of choosing a design company to Xiao Zhang's working methods and conduct.

Communication that forgets the purpose of communication is undoubtedly a failed communication. Chinese people must always keep in mind the purpose of communication. Communication skills, communication attitudes, and communication emotions should all be centered around the purpose of communication.

2. Object

There is a saying in China that "a person of equal ability" has a saying. In the wave of ideological liberation of modern marriage, the concept of "well-matched" has been criticized. Ironically, whether it is a marriage partner or a communication partner, we have always practiced the concept of "well-matched".

In communication, the concept of "well-matched" requires that the communication objects are equal. In China, only by communicating that the status, identity, strength, and qualifications of both parties are equal can there be a basis for dialogue.

There is a very serious problem in the sales methods of many Chinese companies: salespeople communicate directly with the customer's general manager or department manager. This sales method goes against China’s concept of “a good match” and has a very high failure rate. There is no basis for dialogue between the salesperson and the general manager or department manager.

In sales, we must pay attention to communicating with customers at the same level. The salesperson can communicate with the specific operator of the customer, the business manager can communicate with the specific person in charge of the customer, and the marketing director can communicate with the department manager or general manager (depending on the specific situation). Level-to-peer communication can effectively improve customers' praise of the company, and also help reflect the company's strength, sincerity and attitude.

Therefore, the correct communication partner is the prerequisite for successful communication.

3. Location

In Western companies, the place of communication is very simple, business is done, and communication is basically in the office or conference room. But in Chinese enterprises, communication locations are very wide, including offices, conference rooms, hotels, entertainment centers, coffee shops, personal homes, etc. Why is there such a difference?

The reason is simple. The location of Chinese-style communication has transcended its physical characteristics itself and represents an attitude or method. Many small businesses will choose to receive guests in luxury hotels instead of corporate offices. Choosing a luxury hotel to receive guests shows that you value and respect the other person. Companies also often invite customers to visit the company. Choose your own corporate communication, which is often a communication method. Such companies are often strong or have a good corporate image. Customers visiting the company will help improve the sales success rate. In China, restaurants, entertainment venues, coffee shops, etc. are all places for sales communication. Salespeople should choose appropriate communication venues based on the customer's level and preferences.

4. Occasion

In communication, one of the most common mistakes Chinese people make is to speak in inappropriate situations. The same sentence, said on different occasions, has completely different effects.

Generally speaking, it is not appropriate to criticize a leader in front of his subordinates; it is not appropriate to criticize his subordinates in front of the leader; it is not appropriate to point out the problems of the company in front of customers; it is not appropriate to criticize an employee alone in a meeting; it is not appropriate to criticize an employee alone in a meeting; It talks about personal treatment issues; it is not appropriate to talk about the company's crisis in front of many subordinates...

5. Skills

Attack first and then receive, semantic pun, although "talk to others when you see them, Tell a devil of a story,” these are so-called communication skills. However, the highest skill of Chinese-style communication is to "communicate without communicating".

Scene 1:

Manager Wang: Mr. Li, I want to discuss something with you.

Mr. Li: Manager Wang, tell me.

Manager Wang: In a few days, my child will be born. Choose a good day and invite you to my house for dinner.

Mr. Li: What a good thing! Then you have to stay with your lover!

Manager Wang: Yes! No, this is my first baby. I am inexperienced and very nervous. She always blames me for not being with her.

Mr. Li: Yes! All like this. In this way, this afternoon you hand over the work on hand to the boss, take a few more days off, and give you a week. You can't be careless about such an important matter.

Scene 2:

Manager Chen: Mr. Li, I would like to take a few days off.

Mr. Li: What happened?

Manager Chen: My wife is giving birth to a baby these days and I would like to take a few days of paternity leave.

Mr. Li: Oh...why didn't you tell me earlier? You have something pressing at hand right now! All right! According to company regulations, you will be granted three days of paternity leave.

Manager Chen: Three days may not be enough. Can you please give me a week? I want to spend more time with my lover.

Mr. Li: One week! This delays work. In this case, you can apply for three days first and then approve it based on the situation, okay?

Manager Wang asked Mr. Li to ask for a few more days of paternity leave. However, Manager Wang never mentioned "asking for leave" or "asking for a few more days of leave", but Mr. Li was very happy and readily granted him a week of paternity leave. This achieves the goal of "not being self-taught enough".

Manager Chen also wanted to take a few more days of paternity leave, but he went straight to the point and mentioned asking for leave and wanted to take a few more days. Mr. Li did not give him a satisfactory answer, and the final purpose of communication was not fully achieved.

6. Attitude

In China, the attitude of communication is more important than the information communicated. In actual communication, we often value attitude more than information.

Scenario:

Director Li of the Marketing Department: Mr. Wang, I want to recruit two channel managers. These two people are very important. Hope you can help me a lot.

Director Wang of the Human Resources Department: Mr. Li, no problem. You first submit the Talent Requirements Application Form.

Director Li of the Marketing Department: I know. What I'm telling you is that I hope you can help me recruit two high-quality channel managers, instead of like the one last time...

Director Wang of the Human Resources Department: What kind of people to recruit, the final decision The power is yours, why do you put the responsibility on me?

Director Li of the Marketing Department: Although I made the final decision, the quality of the candidates you submitted generally did not meet the requirements, and there was nothing I could do about it.

Director Wang of the Human Resources Department: If you can’t meet the requirements, you don’t have to use it. Okay, I'll try my best.

The purpose of Mr. Li’s communication with Mr. Wang is very simple, which is to ask for Mr. Wang’s strong support in recruiting two high-quality channel managers. Mr. Li also conveyed his intention to Mr. Wang. However, the communication effect is not satisfactory. Mr. Wang finally said "do your best". Chinese people say "try your best", but generally "don't try your best". Mr. Li conveyed the message, but did not fully achieve the purpose of communication. The reason is that there is a problem with the communication attitudes of both parties. The poor communication attitude of both parties resulted in a deviation in the focus of the information, from talking about recruitment work to shirk of responsibility, and from "talking about things" to "talking about people". If Mr. Wang has objections to Mr. Li's attitude, it will be difficult to guarantee Mr. Wang's "strong assistance."

In order to communicate effectively, on the one hand, we must try to communicate with the other party with a good attitude and let the attitude promote communication; on the other hand, if the other party has a bad attitude, we must "focus on the matter rather than the person" and focus on Communicate messages, not attitudes. Especially when selling products to customers, it is normal for customers to have a bad attitude. The salesperson should abandon the attitude of the customer and sell with a good attitude as always, which can improve the sales success rate.

7. Interpersonal relationships

The result of communication is not only to achieve the purpose of communication, but more importantly, to establish interpersonal relationships through communication.

In China, people cannot communicate just because of communication. They should communicate within the scope of managing interpersonal relationships. For marketers, they should communicate with customers within the scope of managing customer relationships. Communicating with customers is not only about achieving sales, but more importantly, establishing customer relationships to strive for greater sales, establish influence, and build brand services.

Good communication is conducive to establishing good interpersonal relationships. In turn, poor communication skills will naturally lead to poor interpersonal relationships. "As long as he talks to one more person, he will have one more enemy in the world." We often use this sentence to mock people with poor communication skills.

Good interpersonal relationships facilitate communication. Even if a person is not good at speaking, as long as the interpersonal relationship is good, it is still conducive to communication. Between friends, it is easier to forgive even if you say the wrong thing.

In The Way of Marketing, we mention that the customer relationship is a relationship of acquaintance, not a relationship between God and his people. When communicating with customers, salespeople must establish acquaintance relationships with customers based on mutual respect and equal dealings. The most important principle of communication

1. Speak out

Frankly tell your inner feelings, emotions, pain, thoughts and expectations.

2. Don’t criticize, blame, complain, attack, or preach.

Criticism, blaming, complaining, attacking, and preaching are all executioners of communication and will only make things worse. deterioration.

3. Respect each other

Only by giving the other party respect can you communicate effectively. If the other party does not respect you, you must also learn to ask for the respect of the other party, otherwise Very difficult to communicate.

4. Don’t say what you shouldn’t say

If you say something you shouldn’t say, you often have to spend a lot of money to make up for it. This is the so-called "a word is said, and the horse is gone" "It's hard to catch up", "Disease comes in from the mouth, disaster comes from the mouth", and it may even cause irreparable lifelong regrets! Therefore, communication cannot be unrestrained and unobtrusive, but not speaking at all can sometimes become worse.

5. Don’t communicate when you are emotionally unstable, especially when you are unable to make decisions

Communication when you are emotionally unstable is often not good, and it is difficult to explain, unclear, and even easy Impulsive and irrational, such as: couples who are quarreling, parents and children who are at odds with each other, bosses and subordinates who have been at odds for a long time... Especially you should not make emotional and impulsive "decisions" at this time, which can easily make things impossible. Redemption is regrettable!

6. Admit mistakes

Admitting mistakes is the disinfectant of communication and can most effectively thaw and improve communication problems. Just one sentence: "I was wrong!" has wiped out so many people's old and new grudges, resolved many stubborn knots that have been inextricable for many years, and made many people suddenly enlightened, put down their weapons, face themselves again, and begin to rethink life, and even who I am? In this vast torrent of the universe, what people care about most is "me". If someone disrespects me, suppresses me, bullies me or insults me, even if they are as close as father and son, they may turn against each other and become enemies. If they are more extreme, they may run away from home. It’s nothing, there are many examples of me dying to show you!

7. Wait patiently

If there is no turning point, you have to wait patiently. Being anxious will only cure the problem. Of course, don’t wait in vain and the results will fall from the world. You still have to wait. You have to work hard, but hard work may not necessarily lead to results, or you may sacrifice the good for the last, but if you don't work hard, you will have nothing. Where there's a will, there's a way!