Mi Meng is suspected of making a comeback and joining the short video field. Can it succeed?

Enter "Mimeng" in the Baidu search box, and the second place in the automatically associated search results is, "What is Mimeng doing now?"

In February this year, " After the WeChat account of "Mi Meng" was canceled, this once popular queen disappeared from the public eye. After half a year of silence, Mimeng seems to be returning. This time, she is targeting the booming short video field. Beginning in June, a job advertisement suspected to be posted by Mi Meng was circulated in the circle of friends. The job positions include deputy editor-in-chief of fashion and beauty, fashion and beauty content editor, stylist and photographer. It seems that it intends to build a pan-beauty MCN.

At the beginning of this year, on January 29, Mimeng’s WeChat public account "Youth with Limited Talent" published "The Death of a Number One Scholar from a Poor Family". This article was questioned as containing false information. On February 1, the Mimeng team issued an apology letter, stating that the official account would be suspended for 2 months and Mimeng Weibo would be permanently closed. On February 21, the “Mimeng” account, the largest self-media account, was canceled.

Mimeng is not the only "self-media queen" who is constantly controversial but continues to attract fans despite being criticized. She was banned from the entire Internet, retired for a period of time, and then came back again. Ayawawa, the emotional leader with millions of "believers", was also banned from the entire network in May 2018 for making inappropriate remarks, and his official account stopped updating. On June 7 this year, a year after disappearing, the Ayawawa public account posted a picture of "Zongzi, have you eaten it?", but it received 100,000 likes. Since then, Ayawawa has officially returned, and the official account has also resumed updates. According to Xigua data, Ayawawa*** posted 5 tweets this week, and the average number of headlines read was around 80,000, maintaining its popularity as before.

Different from Ayawawa, which opened in situ, Mimeng will return to focus on short video creation. This is also an area that Mimeng is familiar with, having chosen film and television in the early days of his business.

However, at a time when the platform dividends of Douyin and Kuaishou have been almost all divided up, does Mimeng still have a chance? After all, short videos are already a red ocean, and the MCN on the head also shows the momentum of one-third of the world.

In the era of WeChat public accounts, Mimeng also tried beauty content. "李丽丽LiLiLi" under the public account matrix focuses on beauty and outfit content. But after February, this account has not been updated.

Moving to short videos, "advertisement promotion, nearly 2 million likes", this is Mi Meng's current results. Although it did not disclose which accounts the "Silver Earth" MCN has incubated, the advertising data was revealed in the recruitment advertisement to demonstrate the commercial value.

This is a good start. But if Mi Meng wants to break out of the fiercely competitive short video field and regain its past glory, in addition to the ability to become popular, it may also need a little luck.