Skills and Words of Selling Children's Wear

Sales skills and vocabulary for selling children's wear are as follows:

First of all, we must understand that children's clothes are worn by children, but don't ignore one point and pay attention to it by parents. The goal of promotion is twofold.

Need to accurately grasp the advantages and disadvantages of all kinds of children's wear, no matter what kind of products are not perfect. When introducing children's wear and recommending products to prospective buyers, shop assistants should point out their advantages and disadvantages in detail according to the differences of various children's wear products. The advantage is to give buyers a positive attitude, and the disadvantage is to highlight the intended products of prospective buyers in the comparison of various children's wear products.

The following is the introduction of children's wear sales: 1, preschool children aged 0-2. Children before the age of one are mostly "fat" and "emotional", grow fast and have tender skin and soft bones. Children's wear requirements: underwear is mainly cotton, loose and soft, and has good air permeability. The coat is wide but not loose, and it has good thermal performance, which is beneficial to the activities of infants. Don't wear clothes that are too small, which is not conducive to the growth of children. Always replace them with new ones.

Kindergarten students aged 3-6. This stage is a period of gender strengthening and a stable growth period after birth. Ten children, nine waists and a round belly. Requirements for children's wear: (especially girls) can cover up this shortcoming and reflect gender differences. Boys wear "cool" and girls wear "chic".

Pupils aged 7- 12. The second stable growth period of life, especially growing taller. The phenomenon of round waist and stiff belly has improved, or the fat and thin differentiation is serious (mostly not because of lack of nutrition, but because of overnutrition or nutritional imbalance). Requirements for children's wear: design according to the difference between fat and thin, so that "fat children" do not look fat and "thin children" do not look thin.

Children's wear stores attract children in the design of goods, colors, displays, etc., and more importantly, they should capture children and their parents emotionally. The current marketing concept emphasizes the psychological feelings of consumers. They need enough free space to make their own choices when shopping, and strengthening the guiding factors involved in in-store sales behavior can strengthen sales more implicitly.